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Relate Live NYC: Christine Todorovich

Christine Todorovich, Principal Design Director at frog, on designing customer experiences in the age of hyper real-time.

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Relate Live NYC: Christine Todorovich

  1. 1. #RelateLive Christine Todorovich frog @frogdesign Principal Design Director
  2. 2. Alice:Howlongisforever? WhiteRabbit:Sometimes,justonesecond. ALICE IN WONDERLAND
  3. 3. 2007 20152008 2009 2010 2011 2012 2013 2014 2016 2017
  4. 4. 5,000 years 5,000 years =
  5. 5. Themorechangeweexperience, theslowerweexperiencetime.
  6. 6. = 5,000 years (almost no change) 10 years (constant change)
  7. 7. Ithinkwe’vebeenhere before…kindof.
  8. 8. Now,today.
  9. 9. Whenweshiftedtomobile, weshiftedtomovement.
  10. 10. The Illusion of Life: 12 Principles of Animation Adapted by Vincenzo Lodigiani From early Disney animators Ollie Johnston and Frank Thomas
  11. 11. Nimbus Berndnaut Smilde
  12. 12. #latergram
  13. 13. new image, hate this image
  14. 14. Hyperrealtime
  15. 15. 5,000 years (almost no change) 10 years (constant change) =
  16. 16. “LatelyI’vebeenexperiencinganew temporalsensation…It’sthis:untilrecently, thefuturewasalwayssomethingoutthereup aheadofus,somethingtoanticipateordread, butitwasalwaysawayfromthepresent.” DOUGLAS COUPLAND
  17. 17. Interactiveexperiencesalways playoutovertime.
  18. 18. The rate of innovation 
 is impacting our 
 experience of time. Time has become a key part of how we innovate and communicate.
  19. 19. Whatisrealtime?
  20. 20. Hyperreality
  21. 21. Hyperrealtime
  22. 22. line shape form texture color space
  23. 23. line shape form texture color space time
  24. 24. “Formfollowsemotion.” HARTMUT ESSLINGER
  25. 25. line shape form texture color space time sound data
  26. 26. 7Provocations
  27. 27. Designforflow
 (insteadofscreens). 1/7
  28. 28. then now
  29. 29. Createalanguageoftimeforyour product/service/experience. 2/7
  30. 30. Givepeopleperspectiveby
 orientingthemintime. 3/7
  31. 31. Transformthewaitingexperience byshowingthefuture. 4/7
  32. 32. Maketimeacorepartof
 yourvalueproposition. 5/7
  33. 33. Useimmediacytoform connectionswithcustomers. 6/7
  34. 34. Meetyourcustomersnotjust wheretheyare,butwhentheyare. 7/7
  35. 35. “It’snotathingthatlendssignificance toamoment,it’samomentthatlends significancetothings.” ABRAHAM JOSHUA HESCHEL
  36. 36. presented by #RelateLive

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