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Moderated by Tiffany Apczynski, Director of Public Affairs and Social Impact, Zendesk; with Kevin McCracken, COO, Social Imprints; and Dave Heath, CEO, Bombas Socks
Globally, 91% of consumers are likely to switch brands to one associated with a good cause. Many customers believe businesses must go beyond the bottom line to make the world a better place. The rise of the conscious consumer and its impact on customer service cannot be ignored. Customer service is the front line for building trust with customers, and Corporate Social Responsibility (CSR) is how today's customers build trust in an organization. Which is why CSR and CRM can no longer operate apart. When these two methodologies are brought together formerly transactional relationships can instead become transformational.