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#RelateLive
Tracing a Fish from Catch to Pack
And other stories about technology powered transparency
Jessi Baker
PROVENANCE.ORG
Founder and CEO
@jessibaker
I’m from Provenance
We’re a tech company
We use new technologies
to bring the journey
behind physical
products to the poin...
“Beyond the age of
information is the
age of choices. ”
- Eames
The Rise of the Conscious Consumer
And businesses with positive impact as part of their DNA
Sunlight is the best disinfectant
We help us all know the story behind the things we buy
There are hundreds of
marques - w...
We bring supply chain to the point of sale
We track key attributes and items in an open registry
We use the blockchain - a public, secure data ledger
Now data is sto...
From catch to pack
Bringing traceability to products
We are now working on
the last part of the chain
- brining the journe...
Powering businesses with purpose
• Advertising fiction
• Competition based solely on price
• Empty promises hiding behind ...
Voluntary transparency and the conscious consumer (Relate Live London)
Voluntary transparency and the conscious consumer (Relate Live London)
Voluntary transparency and the conscious consumer (Relate Live London)
Voluntary transparency and the conscious consumer (Relate Live London)
Voluntary transparency and the conscious consumer (Relate Live London)
Voluntary transparency and the conscious consumer (Relate Live London)
Voluntary transparency and the conscious consumer (Relate Live London)
Voluntary transparency and the conscious consumer (Relate Live London)
Voluntary transparency and the conscious consumer (Relate Live London)
Voluntary transparency and the conscious consumer (Relate Live London)
Voluntary transparency and the conscious consumer (Relate Live London)
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Voluntary transparency and the conscious consumer (Relate Live London)

Jessi Baker, CEO, provenance.org, and Tiffany Apczynski, VP of Public Policy and Social Impact, Zendesk
More and more consumers want to know where products are made and that they are being produced morally and ethically. That transparency can be a hard transition for many brands. But by using the right technology, voluntary supply chain transparency helps you tell a bigger story about conscious consumerism—one that can elevate into a brand strategy.

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Voluntary transparency and the conscious consumer (Relate Live London)

  1. 1. #RelateLive Tracing a Fish from Catch to Pack And other stories about technology powered transparency
  2. 2. Jessi Baker PROVENANCE.ORG Founder and CEO @jessibaker
  3. 3. I’m from Provenance We’re a tech company We use new technologies to bring the journey behind physical products to the point-of- sale.
  4. 4. “Beyond the age of information is the age of choices. ” - Eames
  5. 5. The Rise of the Conscious Consumer And businesses with positive impact as part of their DNA
  6. 6. Sunlight is the best disinfectant We help us all know the story behind the things we buy There are hundreds of marques - we help customers know what they mean.
  7. 7. We bring supply chain to the point of sale
  8. 8. We track key attributes and items in an open registry We use the blockchain - a public, secure data ledger Now data is stored in silos With blockchain data is shared
  9. 9. From catch to pack Bringing traceability to products We are now working on the last part of the chain - brining the journey to the consumer
  10. 10. Powering businesses with purpose • Advertising fiction • Competition based solely on price • Empty promises hiding behind brand logos • Product’s with no accessible journey information or proof of claims Business of the Past Business of the Future • Education through impact information • True stories - even if they aren’t perfect! • Supply chain and lifecycle traceability, powering longer ownership, reuse and a circular economy

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