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The list get on and get lucky 2014

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The list get on and get lucky 2014

  1. 1.     C O N N E C T I N G B R A N D S T O T H E M O S T P O W E R F U L M O B I L E C R O W D I N T O W N
  2. 2. ‘THE LIST IS A NEW MOBILE PHENOMENON’ AMSTERDAM–NEWYORK–MIAMI-PARIS-BERLIN THE CROWD WITH POWER ‘GIVE IT AWAY, GIVE IT AWAY, GIVE IT AWAY NOW’ THE POWER OF THE CROWD ‘EVERYBODY WANTS TO BE ON THE LIST’ ‘THE HOTTEST BRANDS GO WILD’ THE LIST SPREADING HAPPINESS
  3. 3. Inspired by OPRAH’S WILDEST DREAM SHOW AND ALL HAPPY PRIZE WINNERS AROUND THE WORLD.
  4. 4. THE POWER OF THE CROWD Content 1.  F A C T S A N D F I G U R E S 2.  W H A T I S T H E L I S T ? 3.  R E L E V A N C E ? 4.  H O W D O E S I T W O R K ? 5.  H O W D O W E M A K E M O N E Y ?
  5. 5. FACTS AND FIGURES
  6. 6. 1: BRANDS ARE LOOKING FOR NEW WAYS TO CONNECT AND ENGAGE WITH THE MOST INFLUENTIAL PEOPLE IN TOWN. One of the best ways to engage fans is to provide them with exclusive access. Imagine what the ultimate fan experience would look like for your brand. By thinking like the fan, you’ll be leveraging a collaboration strategy rooted in exclusivity.   Bron: mashable.com Grant exclusive acces
  7. 7. PARIS HILTON & BLACKBERRY DOUTZEN & BUGABOO The challenge for brands is to evolve from simply being a company with a product to becoming a valuable source for interesting, entertaining and useful content.
  8. 8. 2: INFLUENTIAL PEOPLE WANT TO GET RECOGNIZED AND REWARDED BY THEIR FAVORITE BRANDS. Ranking and recognition Companies need to rank user engagement and involvement, and recognize fans for their efforts as brand ambassadors.
  9. 9. THE POWER OF THE CROWD THE CROWD WITH THE POWERTHE POWER OF THE CROWD THE CROWD WITH THE POWER
  10. 10. WE ARE NOMADS Bron: thuiswinkel.org
  11. 11. WHAT’S THE LIST?
  12. 12. The list is a weekly tombola where ! the hottest brands make mindblowing offers to the movers and shakers in town. WELCOME TO THE LIST The mobile benefit platform where brands can connect to and engage with the most powerful crowd in town. GET ON AND GET LUCKY A B R A N D B E N E F I T A P P W H E R E B R A N D S C A N E N G A G E W I T H T H E M O S T P O W E R F U L C R O W D I N T O W N . Limited - 100.000 members
  13. 13. PEOPLE ON THE LIST? The most influential people in town (=country). Celebrities, entrepreneurs, creatives, fashionista’s, artists, bloggers and social media hot shots.
  14. 14. BRANDS ON THE LIST? All brands with the most distinctive and exclusive offers which will make people on the list sizzle.
  15. 15. HOW DOES IT WORK? HOW DOES IT WORK
  16. 16. We organize a weekly mobile tombola where the movers and shakers in town receive mindblowing give –aways from the most distinctive brands. •  Exclusive, friends-only deals •  Extreme discounts •  Early access to products •  Deluxe samples. WE ORGANI ZE 20 MO BILE TOM BOLA’S SO ALL MOVERS AND SHAKER S CAN ENJOY MI NDBLOWING GIVE-AWAYS FROM THE MOST DISTINCTIVE BRANDS A brand new way of mobile marketing
  17. 17. THIS WEEK ON THE LIST WIN A PIE FIGHT " WITH 50 FRIENDS WIN A PIE FIGHT " WITH 50 FRIENDS THIS WEEK ON THE LI ST
  18. 18. WIN A BIRTHDAY FANFARE WITH 4 FRIENDS WIN A BIRTHDAY FANFARE WITH 4 FRIENDS THIS WEEK ON THE LIST THIS WEEK ON THE LI ST
  19. 19. WIN A PRIVATE HOUSEKEEPER WITH 5 FRIENDS. WIN A PRIVATE HOUSEKEEPER " WITH 5 FRIENDS. THIS WEEK ON THE LIST Aangeboden door THIS WEEK ON THE LI ST
  20. 20. ITALIAN LESSON ! BY PELLE   A BRAND ! NEW TOILET  
  21. 21. THIS WEEK ON THE LIST DISCOBOWLEN WITH 100 FRIENDS DISCOBOWLEN WITH 100 FRIENDS THI S WE EK ON THE LI ST
  22. 22. THIS WEEK ON THE LIST WIN THE SIR ALBERT HOTEL FOR A NIGHT WITH 50 FRIENDS.
  23. 23. WIN A BIRTHDAY FANFARE WITH 4 FRIENDS WIN A BIRTHDAY FANFARE WITH 4 FRIENDS THIS WEEK ON THE LIST WIN A SILENT DISCO   W I N A S I L E N T D I S C O  
  24. 24. DISCOBUS WITH DJ! AND 50 FRIENDS  
  25. 25. PHOTOSHOOT WITH ALL YOUR BFF’S
  26. 26. WIN A YEAR OF " FREE FLOWERS " EVERY WEEK! WIN A SCHOOTING GALLERY & BAR A SCOOTER PICKNICK 20 FRIENDS A SUPERMODEL DRIVER WIN WIN WIN WIN
  27. 27. THE LIST - AFTERSALES WIN OR BUY
  28. 28. MARKETING AND SALES MARKETING AND SALES
  29. 29. BRANDS THE ULTIMATE WAY FOR BRANDS TO ENGAGE WITH THE MOST POWERFUL PEOPLE IN TOWN.! •  mind blowing give-aways (talk of the town) •  connect with them (make new friends) •  deliver relevant products (sell) •  co-create advertising content (engage) •  spread feel good (boost reputation) A M I N D B L O W I N G M O B I L E E X P E R I E N C E BRANDS
  30. 30. BRANDS •  Partnership with local and global brands •  Long term deals •  Create rumour to attrack new brands BRANDS
  31. 31. THE LIST#THELIST THE LISTNEW YORK THE LISTLONDON THE LISTAMSTERDAM THE LIST#ASIA THE LISTBERLIN THE LISTL.A. GLOBAL CAMPAIGNS W O R L D W I D E GLOBAL CAMPAIGNS
  32. 32. MEMBERS THE ULTIMATE WAY FOR PEOPLE TO ENJOY MINDBLOWING OFFERS OF THEIR FAVORITE BRANDS! •  special treatment. (loyalty) •  mind blowing give aways (talk of the town) •  best deals (unique offers) MEMBERS
  33. 33. RECRUITING MEMBERS •  Partnership with top media&pr agencies (rev-share) •  Co-op with top 25 networkers (rev-share) •  Invites only (5x5) HOW TO GET MEMBERS
  34. 34. YOU ARE ON! T H E L I S T Limited 10.000 members T H E WA I T I N G L I S T Unlimited M A K E Y O U R W I S H L I S T Unlimited OR
  35. 35. THE LIST " INVITE SYSTEM" 5 x 5 5! 5! 25! 25! 5! 125! 125! 5! 625! 625! 5! 3125! 3125! 5! 15.625! 15.625! 5! 78.125! 78.125! 5! 390.625! 390.625! 5! 1.953.125! 1.953.125! 5! 9.765.625!
  36. 36. TEAM & FINANCE TEAM AND FINANCE
  37. 37. TURNOVER & PROFITS   5K   E V E N T A N D V I D E O P R O D U C T I O N P R O D U C T I O N F E E   5K  C R E A T I N G U N I Q U E O F F E R S C R E A T I V E ! F E E     XX   A L L M E M B E R S W H O S I G N U P F O R T H E O F F E R P A Y P E R C L I C K     XX   A L L M E M B E R S W H O O P E N T H E O F F E R P A Y P E R ! V I E W MINIMUM   10K   PER  OFFER   A F L I G H T ! A T T H E L I S T
  38. 38. THE LIST GET ON AND GET LUCKY   AMSTERDAM–NEWYORK–MIAMI-PARIS-BERLIN AMSTERDAM  

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