My presentation during Search Marketing Day 15th June 2011 in Poznan, Poland.
This presenation is about Link Bait, Social Bait and how it works together with SEO
2. Who’s that Simon?
Worked with HTML for 11 years.
Worked with Internet Marketing for 6 years
facebook.com/joinsimon
twitter.com/joinsimon
http://www.joinsimon.se
http://latenightmarketing.com
linkedin.com/in/simonsunden
3. What do I do?
- Lissly!
- Consulting
- I love shoes.
10. Do you remember how it was?
How relevant is this actually?
11. Along came Matt
Matt Cutts = The almighty
Head of Spam on Google
Relevance became more
important than actual
PageRank
“We like to play with PR
sometimes”
20. Baits - some classics!
Look at Mashable.com
“How To”
“Top 12”
“5 ways to... ”
“25 XXX you have to follow on YYY”
Mashable creates 1-3 link baits...
PER DAY!
25. 1. What is the Link Bait for?
It’s about the natural
link profile…
Not conversion
26. Google wants it to look good...
I think of ”linkbait” as
something interesting
enough to catch people’s
attention, and that doesn’t
have to be a bad thing.
- Matt Cutts
27. All type of links
You will get ”crappy”
links from a link bait -
and that is GOOD!
41. 7150 Link Baits
I checked 7150 Link Baits to see if you can
see something in common.
ReTweets
StumbleUpon
Shares on Facebook
Reddit
Digg
Links
What type of bait? Top X, How To etc.
42. 7000 Link Baits
Strong correlation with
StumpleUpon, Digg, Reddit
and # of links
... but not as much with
Twitter & Facebook.
43. Top lists are the best
Top lists are so much better, up to 100%
more links than the others.
Top lists are very good social baits
(example: 50 directors to follow on Twitter)
“Hate-baits” are also great.
How to can be great but it must be really,
really, really good.
44. Top lists
Top 3 is better than Top 4
Top 5 is better than Top 6
Top 7 is better than top 8 & 9
but...