How Consumers use technology and it's impact on their lives

1. Introduction to the Evolution - How
Consumers use technology and it’s impact
on their lives.
Over the year's technology has revolutionized our world and
daily lives. Modern technology has paved the way for
multifunctional devices like the smartwatch and the
smartphone. Computers are increasingly faster more
portable and higher powered than ever before.
With all these revolutions, Technology has made our lives
easier, faster, better and more fun or has it ?

2. Access to the Internet
Fed by the amazing growth of
the World Wide Web since it’s
introduction in the early 1990’s
the transition to digital
information technology has
been rapid.
The Internet is now growing at
a faster rate than any other
previous new electronic
medium.
216,000 photos posted, 278,000
Tweets and 1.8m Facebook likes
in just one minute .
How does this impact human recreation
today ?

3. Changes in the number of people accessing the Internet
This graph from the national statistics of Great Britain (2014) demonstrates to us the changes in people
accessing the internet from 2006 -2014.It shows a substantial growth in under a decade
Does more users, mean more time away from recreational activities ?

4. Recreation today ….
At least since industrialization, technology and leisure have become
intertwined in several respects:
Leisure-time activities and leisure-time mobility have developed a wider
range through the use of technology.
Technologies that had originally been developed for commercial, scientific or
military purposes have been (and will continue to be) developed for leisure-
time use. New technologies often have a phase of leisure-time use in which
they are optimised. Other technological changes are specifically aimed at
the leisure sector.
Technological devices serve as prototypes for models that are adapted for or
used during leisure time.
Technology has been customised for leisure-time activities.
Technology used in leisure-time activities has given users the chance to
identify with it.
Today’s Technology may be our biggest form of recreation !

5. Technology and Physical Activity
Researchers project that trends in physical activity levels will decrease
and sedentary time will increase by 2020 and 2030 if we continue at the
rate we're going.
It seems Internet Technology has taken over as some what of a social
norm and other than the leading issues of Environmental Consciousness
today, the world is consumed in an undeniable replete of existence and
studies to examine technology use are ever decreasing.
Why is it hard to find studies Physical Activity and comparisons to internet
usage today ?

6. Internet Speed
The story of the internet so far
has been one of both ever-faster
speeds and ever-higher demand
for connectivity. According to
Cisco, worldwide internet traffic
reached more than 20 exabytes
per month in 2010. (An exabyte
is a billion gigabytes.) The smart
money says demand is only going
to keep rising.
Users are far more willing to log
on than in previous years, making
visits more frequent and regular !

7. Digital
devices able
to use the
internet.
127 new devices are connected every second to the
internet !

8. FROM THE DESK TOP
COMPUTER…………………………………………………………………………………………………………………………………

9. IPADS LAPTOP COMPUTORS SMARTPHONES
TO PORTABLE DEVICES …….
By 2025 there will be 75 Billion portable internet compatible devices in the
World !

10. Before the
Internet there
was only the
Phonebook
….How
relevant is it
for searching
Information
Today ?
A few years ago, ComScore found that more than half
of the U.S. has replaced the phone book with an online
search, and that number is growing as mobile usage
skyrockets.
According to MSN, 70% of Americans don’t even open
their phone books. Only 11% use the white pages.
And, according to Brightlocal’s yearly survey, 97% of
consumers have used the Internet to find local
businesses in the last year.
Even as far back as 2014, less than half of the
population was using the phone book regularly.
Still, phone directories are a $3 billion industry.
According to CRM Associates, the average Yellow
Pages ad brought in more than 80 calls annually for
about $800, or a cost of $10 per call. A national display
ad averages more than 235 calls per year at a cost of
$28 per call, for a total cost of $18,800 annually. -
Source
And display ads, on average, have a conversion rate
of less than 1%.
Anderson (2018)

11. 6 Reasons why the Internet has
taken the Phonebooks place ?
Content -Full Connectivity to the world
Convenience / Ease of use / Use of mobile handheld devices /
accessibility
Customization –Locate hard to find items
Choice -Continuous information / Opinions / Resources
Community -Wider spread data
Cost reduction and comparison of pricing/products

12. How Customers Search the Internet for
Information.
Fleishman-Hillard found that 89 percent of consumers turn to
Google, Bing or another search engine to find information on
products, services or businesses prior to making purchases.
Search isn’t the only place consumers are looking for product
information – 62 percent also research on Facebook before buying.
According to Fleishman-Hillard, 79 percent of consumers said they
Like or follow brands on social networks to get more information
about the company and its products and services.

13. What do consumers
buy online ?

14. ONLINE VIDEO CONSUMPTION CHANGES
The average US adult spends about 12 hours with media per day. Of this roughly 2 hours is spent on a
computer desktop or laptop. (Statista and eMarketer data differed by less than 5 minutes in 2017.)

15. CONSUMER TRENDS
(What has changed in
the past 3 – 5 years).
Blogging has boomed and become a source of information
for Businesses and consumers. One infographic put out by
blogging experts indicate that there were 152 million blogs on the
internet as of 2013. Since then, the number of blogs has
continued to grow. Most sources agree that as of this year
(2017), Stastista.com, a well-known statistical news source for
tech stats, indicated that there were around 350 million blogs
from Tumblr alone as of July 2017.
Snap chats and facetimes are more common than phone
calls-Access to these apps have made communication more
personable and visual, the trend that more than 1-5 users are
calling via this method in 2019
Everything has an App -In 2018, 76 billion downloads were
made through Google Play – an increase of 13% over 2017. The
App Store also grew, but a slightly slower rate of 7%, to reach 30
billion downloads in 2018.
Hotspots are available for anywhere use – Hotspots have
advanced to planes over the last 3 -5 years
Netflix - 568 hours watching Netflix in 2015 on average. That’s
1 hour, 33 minutes per day of streaming. That’s also up from
2014, when each subscriber averaged 505 hours on Netflix, or 1
hour, 23 minutes per day.
You tube - As of February 2017, there were more than 400
hours of content uploaded to YouTube each minute, and one
billion hours of content being watched on YouTube every day. As
of August 2018
Internet technology is consuming the world with its
many accessible avenues daily

16. Summary
 The strength of the internet effects on our lives today because of its spread and
accessibility.
 The increase in internet users hits 38 billion per year 2014, proving that the
internet is becoming one of the biggest source of recreation today.
 Because technology is becoming more socially excepted studies around the use
and comparison to physical activity are decreasing as society becomes inexorable.
 Digital internet devices show us there ever increasing power and predictions to
further increase and absorb more time on the internet per minute is imminent.
 Convivence of the internet has been the down fall of the traditional phone book,
but proving to have many more benefits on the internet.
 Searching online to complete daily shopping tasks has increased with the main
purchases of consumers being clothing and digital content, making lives more
simple and effective.
 The 6 Cs of why consumers use the internet and not traditional methods outline
why consumers choose this modern intervention.
 Based on changing trends of the internet our lives will only become more
consumed every minute moving forward.

17. Reference list
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