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To Tweet or Not to Tweet: Is That Really the Question?

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Publié le

Presented at the PCOA2015 conference: Adelaide, December 2015.

Social media has given everyone a voice—from the largest brand to the kids next door—and that makes it harder for your message to be heard. No wonder so many managers remain
cynical about social media’s role in modern business. But ignoring social media can be just as damaging as relying too heavily on it. So it’s time to bust the myths, ditch the hype and ignore
the vanity metrics as we explore how your business can identify the right channels, tactics & metrics to reach the right audience and drive concrete business outcomes.

Publié dans : Médias sociaux, Marketing
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To Tweet or Not to Tweet: Is That Really the Question?

  1. _i KIMOTA . ' "i', T - ‘ ; ~~- icomzc-3 :1 ‘_- __z*; .': ‘_‘”. .f‘“'-' 41> _'i ‘ . ‘ / ( J; V, . ..AND DON'T FORGET to use THE RIGHT HASHTAG. ‘ mil 2'5 ‘I’-. F.l; :l‘! ’ 3!. ‘-'i’»; ‘.l LL 2? ‘I’; F.l 5
  2. ._ p. -.. .. ——. ... ;.y‘. 4. zgE5EO7C7fL$'LAl"L;6p'. ’/A T I WANT ro use /7 ‘A 5061A]. 5171 H ’ P/ PE 7754445‘ _ / ,7’ 5/—/ T I'M NOT , _ . p055-J IF OA/ Ly fHE FOP [J51 ’ I SIJPE HOW. ’ I 3055 5514-5;/57 / / ' I .1 I I’ . ‘ ’ H l s g ARE YOU GCEPTI ? V . ..A NOVICE? d = ‘-' ‘Q 1- its . -4.-_«. fr. .1 “ 1". ‘ .14. r. k ‘.1 L111 1.13.1:
  3. .4’ HERE'S PLE MEDIA §AKE-OIL Ai2oi. iNi7 g 2." ~ a‘ . . V&: ..¢'*Y&*. "Lln Vfl°‘
  4. 2“, 'fi; OF ceos ADMIT THEY oo ; . NOT REALLY must AND ARE NOT ~ verzv IMPRESSED 87 THE WORK DONE av MARKETERS--. v an}. .. it THE FOLIRNAISE MARKETING GROUP: 2012 GLOBAL MARKETING EFFECTIVENESS PROGRAM 1 . .. . : xxx. . m-, __xl
  5. i= oi2 /3'ii'f; fi, ' oi= MARKETERSI EFFECTIVENESS Is Just Aeout ENGAGEMENT! ————: - L? L. .- THE l'—'OLlRNAl$E MARKETING eizoupf iPRE$$ RELEASE ' SEPTEMBER 20.‘15 L? //zzz__/ ../ ,-/ .. .
  6. I'M SORRY - YOUR EXPERIMENTS HAVE. PROVE! ) COSTLV. M‘! JOB I5 To SHOW PRoFiTs. ' l
  7. H“, ,. 'e L. w’ " 1;‘ "“~ l X’ ‘l V ‘ ’l [H il rte. —*l ‘,4’. i. ilvi. 1 F; I CALL CENTRES / < I AND MANY MORE. ..
  8. Sonics ' BETHEPLAN. THAT'S QMART. ’ _ r . . -__ . i7o you HAVE A i7ocuMENTE0 STRATEGY?
  9. facebook A FACEBOOK PAGE ISN'T A MARKETING STRATEGY. .. [j Status Photo / Video @ Event, Milestone + Go on! Like us. Pretty please. I'll be your friend. .. . ..IN THE SAME WAY A TELEPHONE ISN'T A SALES STRATEGY. ‘
  10. I ' 9" Australian Content Marketing Social Media Platform Usage Linkedin A CHOOSE THE RIGHT Twitter 79% TOOLS FOR THE JOB Facebook YouTube Google+ lnstagrarn
  11. Effectiveness Ratings for Australian Content Marketing Social Media Platforms . ..BLlT HOW ‘/ OLl LISE EACH ONE IS STILL MORE IMPORTANT! Linkedln Twitter YouTube Facebook Instagram . _ 1 . ,.. .. ., , 1 __v. . . . T
  12. I'VE 5°” A“ “*5 5'‘‘°W REPORT WAS PERFECT. ’ M5‘5”R§gK5E“oT5Fg:9KE"5 AND FROM ITS INFORMATION, I'M suns THERE'LL BEND ssauous WATER ‘SHORTAGE. ’ s I. ‘§“ A TEMPERATURE ~~. ‘. READING ~
  13. ' NOW, LET'S SEE. .. , I THINK I'LL ‘ TRY THI5 . ..No} BRAND Awnéénasslmiél E M O m u O 5 5 E N 5 H 8 A T 0 N ti‘: -‘V’ _/ ..‘. x1‘. .; ‘5 i 9 :1 . -.- . .~. ‘- . » . /.7 - . ., v , ,7 7. I. ‘.: ~ . ' ‘ 1:4-. f . *, , ~y~ 3 Li
  14. .. K, or, .M. E L .6 6 U Q. as ‘BE SELECTIVE! JLIGGLE Moné. .. I I
  15. -; ‘- . mi; PORTABLE con-moi. must. I . :53? “GATE”-’ amen rm woizxiué . . . 4 I . 4-: l I . . - " '1 ~. .. S’ ‘'~ '‘’~ . _'- _ ‘ _ Y‘ ; a- T _ _g. -_ . TECHNO O67’ IS NOT A STRATEGY ALITOMATION IS NOT A REPLACEMENT i Zjfi ll/ J'. fiK. ’. '1 ’Z. r'O. DIi / .’rC‘7:'P-1Ill'/ A
  16. r. m<. .xS‘: r: raw-' 1-"-11 «*2 ‘ ' THERE'S MORE TO RELATIONSHIPS THAN PLISHING BLITTONS £4" LEVERS ‘kw r 3‘. .: »v-: :« ~*_ : ).<‘~. ~’*? “'°‘ ‘ T‘ ‘TIA? ', ’ J4.
  17. you HAME TO EAN ATTENTION, NOT DEMAND IT. ‘
  18. 5 J . n1r. ~ _0nlii«: Y0 wen side? A'm'1w; iin no more. due got bare altitude ‘ xx . -.-. ~ * PEAK A: :LfNGuAGE"— : ., . >‘ b. . . . J “‘
  19. 5‘ THAT'S THE TENTH V I'M THROWING A PARTY K . . . , . ,: !. curz-mu CALLJOHNN‘/ . FOR THE CAST TONl6HT. : § 5: ’ LOOKS LU<EA5UCCE5S' _ . ; , :- 7»; p l NOW ‘/ OLIR LWIENCE. .. _ , i . I ‘-'’'''-r . ..8E LlSEFLlL/ VALl4lA8l—E/ HELPFUL: ESSENTIAL!
  20. I-t~)T‘r»u: r2léf«i? l¥'»L.1d1Ia: TVA-24-39). ’. §; «. :-«’>mr--. ;ir(2. wzor. -v-. )i_. rm‘: éirx-93.-c: q-1i%a: .,vJ: o?o), -. l 1y—< TN T I i H i i vi. Ha . .1 , T m I T T TI. .TT. T.Tn. F

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