Jonathan Isernhagen

8 Abonné

Prioritize the activities of a team of high-performance analysts providing web insights and decision guidance for the Online Retailing and Online Marketing teams, and the wider company. Provide analytical support to all Wyndham's channel managers including traditional online channels (SEM, SEO, Display, Email, Affiliates and mobile aps) and Brand, as well as such travel-industry-specific channels as Meta search, Online Travel Agencies and Global Distribution Systems. Manage Wyndham's relationships with site analysis (Adobe Analytics (SiteCatalyst), Adobe Ad Hoc Analysis (Discover) and Google Analytics) and marketing channel attribution (ClearSaleing) vendors. Evangelize online marketing ...

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Jonathan Isernhagen

Présentations

Things I Wish Sun Tzu Had Said: History's greatest military quotes and how to apply them to further your career.

Digital travel summit a b testing 2014-04-02

Digital travel summit channel attribution 2014 04-01

Retargeting using social media data

Tds north america strategy summit (nyc) personalization 2014-09-11b

Digital Travel Summit LAS 2015 - Confronting The Challenges Of Attribution Modeling In A Multi-Device Environment

Etailcore Live NYC 2015 - Using data to target customers