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Organisation Cultures & Leadership
Organisation Cultures and Leadership
 Agenda
    Who am I and What is Institute of Marketing?
    What is Organisational Culture? What Leadership means to
     you?
    Case-examples
       • Communication & Impact
       • Listen & Develop
       • Say thank you
       • Inspire
    Task
    Summary

7.3.2013                 © Markkinointi-instituutti
Who am I?




7.3.2013
The Institute of Marketing as a company




The Institute of Marketing in figures
                  Offers training
           2       abroad, eg.
                                             Employs overs
   Two centres:     training in
    Helsinki ja
      Oulu.
                  Russia and in
                      Russian
                                                   400           Approximately
                                              experts from
    Operates
   nationwide.        30                      the world of
                                               business as
                                                                    4200
                      years                                      students a year
                                                trainers


      Trained 360      000 professionals in Finland
      since its founding         80 years ago
7.3.2013                   © Markkinointi-instituutti
The Institute of Marketing as a company




 Our mission and vision




Mission                       Vision
We help businesses succeed    Our customers recommend us
by turning their staff into   as passionate facilitators of
even better professionals.    visible change.
Effectiveness of training




What has an effect?




                 © Markkinointi-instituutti
The Institute of Marketing’s services




Areas of training




7.3.2013            © Markkinointi-instituutti
What is Organisational Culture?
           What Leadership means to you?
 Discuss few minutes what you think about organisational culture
  and what leadership means to you?




7.3.2013
Organisation Cultures & Leadership
Communicate & Impact
 Case Futurice
    Freedom, responsibility & trust
    Transparency
 How people are leaded in Futurice?
    95%!
    Levels
    Ask-the-CEO -event




7.3.2013
Communicate & Impact
 What we can learn from Futurice?
    Transparency
    Trust
    Use a different kind of communication




7.3.2013                 © Markkinointi-instituutti
Listen & Develop
 Case Pipelife
    Why listening is so important in Pipelife?
    How developing shows in Pipelife?
 Roadmap to the future
    Develop the culture!
 Managerial discussion
    Four times a year
    Employee view
 Brainwork
    Maximize the decision making power
    Ideas
 Leadership
7.3.2013                   © Markkinointi-instituutti
Listen & Develop
 What we can learn from Pipelife?
    Develop & implement ideas
    You have two ears, but only one mouth
    Break the habit!




7.3.2013                © Markkinointi-instituutti
Say thank you
 Case Novia
    Key tool is organisation culture
    Values
    Novia-mindset
    Different ways to thank
    Positive feedback
    Team spirit
    Thank you -event




7.3.2013                   © Markkinointi-instituutti
Say thank you
 Leadership
    Respect
    Awarding
 What we can learn from Novia?
    We can thank in different ways
    Appreciate co-workers & their work
    Respect




7.3.2013                 © Markkinointi-instituutti
7.3.2013   © Markkinointi-instituutti
Inspire
     Inspiring story
     Special glow, chemistry and meaning
     Minimum performance versus maximum performance
     Peoples potential




7.3.2013
Inspire


 Leadership
    See the potential
    Trust your people
    Communicate
 What we have to remember when we are talking about inspire?
    Revolutionize the habits
    See the potential
    Trust



7.3.2013                 © Markkinointi-instituutti
&SAMHOUD



Core values –   Higher goal –
What do we       Why do we
 stand for?        exist?

   Core          Audacious
qualities –     goal – Where
What do we      are we going
 excel at?           to?
Leadership




7.3.2013   © Markkinointi-instituutti
Leadership
 What is the role of Leadership in organisational culture?
    Confirm the change
    Be a support and safe
    Makes a sure that everybody keeps on
    Shows example
    Communicate
    AND REMEMBER: You can’t command the culture, but you can
     use the power in it. It’s all about the history, people and the
     future!




7.3.2013                  © Markkinointi-instituutti
© Markkinointi-instituutti
TASK
 Four or five persons in one group
 Make a poster / magazine cover
    What kind of culture you have in your company?
    What makes it unique?
    Why people want to work in your organisation?
    What is the most important things in your organisation?
    Your organisation is going to participate in GPTW-survey.
    Use your imagination!
    Here is a little help for your work…



7.3.2013                  © Markkinointi-instituutti
Organisation Cultures & Leadership
WHAT YOU HAVE CREATED?




7.3.2013   © Markkinointi-instituutti
WORK IS NOT SO SERIOUS…




7.3.2013          © Markkinointi-instituutti
SUMMARY


                Culture eats strategy for lunch.
                Culture eats strategy for breakfast.
                Culture eats strategy always!
                Don’t wait the change. Make the change!
                Every day a little better.




7.3.2013
   Asta Rossi Kulttuuristrategia 2012.
                                                       Sources
   http://bostinno.com/2012/08/04/what-i-learned-from-my-internship-at-a-y-combinator-startup/super-intern-2/
   Http://ebisguru.com/mapper.htm
   http://thedailywtf.com/Articles/22-The-Offshore-Coordinator.aspx
   http://methodcards.wikispaces.com/
   http://www.forbes.com/sites/erikaandersen/2012/08/17/3-things-you-can-do-to-change-peoples-behavior/
   http://www.britishcouncil.org/learning-support-uk-providers-inspire.htm
   http://www.uakron.edu/schlcomm/
   http://socialmediainbusiness.com/10-social-media-tips-to-improve-internal-communication-within-your-company
   http://unlenvironmentalcommunications.blogspot.fi/2012/11/are-you-thirsty-for-water.html
   http://www.excelsiorp3.com/blog/bid/218848/How-To-Effective-Communication-in-the-Workplace
   http://www.sarahbundy.com/why-impact-radius-is-impacting-tracking/
   http://www.dianagabriel.com/blog/?tag=listen
   http://nepalschoolsaid.blogspot.fi/2012/11/new-nsa-school-development-programme.html
   http://www.derwen.ac.uk/home/cpd-development.html
   http://galleriapapillon.blogspot.fi/2012/10/keep-calm-and-carry-on.html
   http://raffesmind.deviantart.com/art/Keep-Calm-and-Be-a-Hero-316177090
   http://www.beyondnuclear.org/home/2013/1/9/a-big-thank-you-to-all-our-supporters.html
   http://www.tumblr.com/tagged/do%20epic%20shit?before=64
   http://www.keepcalm-o-matic.co.uk/p/keep-calm-and-change-the-culture-2/
   http://markjuleen.com/tag/inspiration/
   http://www.firepreventiongeek.blogspot.fi/
   http://newspaper.li/cosmopolitan/
   http://appleinsider.com/articles/10/04/01/apples_steve_jobs_graces_time_magazine_cover_for_ipad_launch
   http://menonfilm.net/category/site-news/
   http://www.bni.com/BNINews/tabid/64/Default.aspx/tabid/64/articleType/ArticleView/articleId/580/Default.aspx
   http://www.britopian.com/2012/01/19/social-business-culture-eats-strategy-for-lunch/
   http://alignment.wordpress.com/2010/05/23/culture-eats-strategy-for-breakfast/
   http://www.keepcalm-o-matic.co.uk/p/keep-calm-and-do-epic-shit-6/
   http://loldamn.com/how-i-feel-coming-back-to-work-today-after-a-10-day-break.html
   http://myothercareer.wordpress.com/2008/03/10/act-three-update/
   http://www.lolhome.com/funny-picture-9979529188.html
   http://www.dumpaday.com/random-pictures/funny-pictures/funny-i-hate-monday-pictures-22-pics/attachment/monday-polar-bear-funny-pictures/
   http://www.commentsyard.com/yeah-its-a-monday/
   http://www.zazzle.co.uk/maxine_monday_mouse_mat-144504400201385801

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Organisation Cultures & Leadership

  • 2. Organisation Cultures and Leadership  Agenda  Who am I and What is Institute of Marketing?  What is Organisational Culture? What Leadership means to you?  Case-examples • Communication & Impact • Listen & Develop • Say thank you • Inspire  Task  Summary 7.3.2013 © Markkinointi-instituutti
  • 4. The Institute of Marketing as a company The Institute of Marketing in figures Offers training 2 abroad, eg. Employs overs Two centres: training in Helsinki ja Oulu. Russia and in Russian 400 Approximately experts from Operates nationwide. 30 the world of business as 4200 years students a year trainers Trained 360 000 professionals in Finland since its founding 80 years ago 7.3.2013 © Markkinointi-instituutti
  • 5. The Institute of Marketing as a company Our mission and vision Mission Vision We help businesses succeed Our customers recommend us by turning their staff into as passionate facilitators of even better professionals. visible change.
  • 6. Effectiveness of training What has an effect? © Markkinointi-instituutti
  • 7. The Institute of Marketing’s services Areas of training 7.3.2013 © Markkinointi-instituutti
  • 8. What is Organisational Culture? What Leadership means to you?  Discuss few minutes what you think about organisational culture and what leadership means to you? 7.3.2013
  • 10. Communicate & Impact  Case Futurice  Freedom, responsibility & trust  Transparency  How people are leaded in Futurice?  95%!  Levels  Ask-the-CEO -event 7.3.2013
  • 11. Communicate & Impact  What we can learn from Futurice?  Transparency  Trust  Use a different kind of communication 7.3.2013 © Markkinointi-instituutti
  • 12. Listen & Develop  Case Pipelife  Why listening is so important in Pipelife?  How developing shows in Pipelife?  Roadmap to the future  Develop the culture!  Managerial discussion  Four times a year  Employee view  Brainwork  Maximize the decision making power  Ideas  Leadership 7.3.2013 © Markkinointi-instituutti
  • 13. Listen & Develop  What we can learn from Pipelife?  Develop & implement ideas  You have two ears, but only one mouth  Break the habit! 7.3.2013 © Markkinointi-instituutti
  • 14. Say thank you  Case Novia  Key tool is organisation culture  Values  Novia-mindset  Different ways to thank  Positive feedback  Team spirit  Thank you -event 7.3.2013 © Markkinointi-instituutti
  • 15. Say thank you  Leadership  Respect  Awarding  What we can learn from Novia?  We can thank in different ways  Appreciate co-workers & their work  Respect 7.3.2013 © Markkinointi-instituutti
  • 16. 7.3.2013 © Markkinointi-instituutti
  • 17. Inspire  Inspiring story  Special glow, chemistry and meaning  Minimum performance versus maximum performance  Peoples potential 7.3.2013
  • 18. Inspire  Leadership  See the potential  Trust your people  Communicate  What we have to remember when we are talking about inspire?  Revolutionize the habits  See the potential  Trust 7.3.2013 © Markkinointi-instituutti
  • 19. &SAMHOUD Core values – Higher goal – What do we Why do we stand for? exist? Core Audacious qualities – goal – Where What do we are we going excel at? to?
  • 20. Leadership 7.3.2013 © Markkinointi-instituutti
  • 21. Leadership  What is the role of Leadership in organisational culture?  Confirm the change  Be a support and safe  Makes a sure that everybody keeps on  Shows example  Communicate  AND REMEMBER: You can’t command the culture, but you can use the power in it. It’s all about the history, people and the future! 7.3.2013 © Markkinointi-instituutti
  • 23. TASK  Four or five persons in one group  Make a poster / magazine cover  What kind of culture you have in your company?  What makes it unique?  Why people want to work in your organisation?  What is the most important things in your organisation?  Your organisation is going to participate in GPTW-survey.  Use your imagination!  Here is a little help for your work… 7.3.2013 © Markkinointi-instituutti
  • 25. WHAT YOU HAVE CREATED? 7.3.2013 © Markkinointi-instituutti
  • 26. WORK IS NOT SO SERIOUS… 7.3.2013 © Markkinointi-instituutti
  • 27. SUMMARY  Culture eats strategy for lunch.  Culture eats strategy for breakfast.  Culture eats strategy always!  Don’t wait the change. Make the change!  Every day a little better. 7.3.2013
  • 28. Asta Rossi Kulttuuristrategia 2012. Sources  http://bostinno.com/2012/08/04/what-i-learned-from-my-internship-at-a-y-combinator-startup/super-intern-2/  Http://ebisguru.com/mapper.htm  http://thedailywtf.com/Articles/22-The-Offshore-Coordinator.aspx  http://methodcards.wikispaces.com/  http://www.forbes.com/sites/erikaandersen/2012/08/17/3-things-you-can-do-to-change-peoples-behavior/  http://www.britishcouncil.org/learning-support-uk-providers-inspire.htm  http://www.uakron.edu/schlcomm/  http://socialmediainbusiness.com/10-social-media-tips-to-improve-internal-communication-within-your-company  http://unlenvironmentalcommunications.blogspot.fi/2012/11/are-you-thirsty-for-water.html  http://www.excelsiorp3.com/blog/bid/218848/How-To-Effective-Communication-in-the-Workplace  http://www.sarahbundy.com/why-impact-radius-is-impacting-tracking/  http://www.dianagabriel.com/blog/?tag=listen  http://nepalschoolsaid.blogspot.fi/2012/11/new-nsa-school-development-programme.html  http://www.derwen.ac.uk/home/cpd-development.html  http://galleriapapillon.blogspot.fi/2012/10/keep-calm-and-carry-on.html  http://raffesmind.deviantart.com/art/Keep-Calm-and-Be-a-Hero-316177090  http://www.beyondnuclear.org/home/2013/1/9/a-big-thank-you-to-all-our-supporters.html  http://www.tumblr.com/tagged/do%20epic%20shit?before=64  http://www.keepcalm-o-matic.co.uk/p/keep-calm-and-change-the-culture-2/  http://markjuleen.com/tag/inspiration/  http://www.firepreventiongeek.blogspot.fi/  http://newspaper.li/cosmopolitan/  http://appleinsider.com/articles/10/04/01/apples_steve_jobs_graces_time_magazine_cover_for_ipad_launch  http://menonfilm.net/category/site-news/  http://www.bni.com/BNINews/tabid/64/Default.aspx/tabid/64/articleType/ArticleView/articleId/580/Default.aspx  http://www.britopian.com/2012/01/19/social-business-culture-eats-strategy-for-lunch/  http://alignment.wordpress.com/2010/05/23/culture-eats-strategy-for-breakfast/  http://www.keepcalm-o-matic.co.uk/p/keep-calm-and-do-epic-shit-6/  http://loldamn.com/how-i-feel-coming-back-to-work-today-after-a-10-day-break.html  http://myothercareer.wordpress.com/2008/03/10/act-three-update/  http://www.lolhome.com/funny-picture-9979529188.html  http://www.dumpaday.com/random-pictures/funny-pictures/funny-i-hate-monday-pictures-22-pics/attachment/monday-polar-bear-funny-pictures/  http://www.commentsyard.com/yeah-its-a-monday/  http://www.zazzle.co.uk/maxine_monday_mouse_mat-144504400201385801