Contenu connexe Similaire à Organisation Cultures & Leadership Similaire à Organisation Cultures & Leadership (20) Organisation Cultures & Leadership
2. Organisation Cultures and Leadership
Agenda
Who am I and What is Institute of Marketing?
What is Organisational Culture? What Leadership means to
you?
Case-examples
• Communication & Impact
• Listen & Develop
• Say thank you
• Inspire
Task
Summary
7.3.2013 © Markkinointi-instituutti
4. The Institute of Marketing as a company
The Institute of Marketing in figures
Offers training
2 abroad, eg.
Employs overs
Two centres: training in
Helsinki ja
Oulu.
Russia and in
Russian
400 Approximately
experts from
Operates
nationwide. 30 the world of
business as
4200
years students a year
trainers
Trained 360 000 professionals in Finland
since its founding 80 years ago
7.3.2013 © Markkinointi-instituutti
5. The Institute of Marketing as a company
Our mission and vision
Mission Vision
We help businesses succeed Our customers recommend us
by turning their staff into as passionate facilitators of
even better professionals. visible change.
7. The Institute of Marketing’s services
Areas of training
7.3.2013 © Markkinointi-instituutti
8. What is Organisational Culture?
What Leadership means to you?
Discuss few minutes what you think about organisational culture
and what leadership means to you?
7.3.2013
10. Communicate & Impact
Case Futurice
Freedom, responsibility & trust
Transparency
How people are leaded in Futurice?
95%!
Levels
Ask-the-CEO -event
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11. Communicate & Impact
What we can learn from Futurice?
Transparency
Trust
Use a different kind of communication
7.3.2013 © Markkinointi-instituutti
12. Listen & Develop
Case Pipelife
Why listening is so important in Pipelife?
How developing shows in Pipelife?
Roadmap to the future
Develop the culture!
Managerial discussion
Four times a year
Employee view
Brainwork
Maximize the decision making power
Ideas
Leadership
7.3.2013 © Markkinointi-instituutti
13. Listen & Develop
What we can learn from Pipelife?
Develop & implement ideas
You have two ears, but only one mouth
Break the habit!
7.3.2013 © Markkinointi-instituutti
14. Say thank you
Case Novia
Key tool is organisation culture
Values
Novia-mindset
Different ways to thank
Positive feedback
Team spirit
Thank you -event
7.3.2013 © Markkinointi-instituutti
15. Say thank you
Leadership
Respect
Awarding
What we can learn from Novia?
We can thank in different ways
Appreciate co-workers & their work
Respect
7.3.2013 © Markkinointi-instituutti
17. Inspire
Inspiring story
Special glow, chemistry and meaning
Minimum performance versus maximum performance
Peoples potential
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18. Inspire
Leadership
See the potential
Trust your people
Communicate
What we have to remember when we are talking about inspire?
Revolutionize the habits
See the potential
Trust
7.3.2013 © Markkinointi-instituutti
19. &SAMHOUD
Core values – Higher goal –
What do we Why do we
stand for? exist?
Core Audacious
qualities – goal – Where
What do we are we going
excel at? to?
21. Leadership
What is the role of Leadership in organisational culture?
Confirm the change
Be a support and safe
Makes a sure that everybody keeps on
Shows example
Communicate
AND REMEMBER: You can’t command the culture, but you can
use the power in it. It’s all about the history, people and the
future!
7.3.2013 © Markkinointi-instituutti
23. TASK
Four or five persons in one group
Make a poster / magazine cover
What kind of culture you have in your company?
What makes it unique?
Why people want to work in your organisation?
What is the most important things in your organisation?
Your organisation is going to participate in GPTW-survey.
Use your imagination!
Here is a little help for your work…
7.3.2013 © Markkinointi-instituutti
26. WORK IS NOT SO SERIOUS…
7.3.2013 © Markkinointi-instituutti
27. SUMMARY
Culture eats strategy for lunch.
Culture eats strategy for breakfast.
Culture eats strategy always!
Don’t wait the change. Make the change!
Every day a little better.
7.3.2013
28. Asta Rossi Kulttuuristrategia 2012.
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