1. dd-mm-yyyy
© For internal use

2. Agenda
1. MWC 2014
2. Fira Demos:
• Promotional Wall demo
• Mr Bricolage catalogue
and app
• Encesta game
• Tap&Pay demo
• Connected Living
3. Connected Car:
Renault Car
4. Geox Shop
5. Other

3. • Worldline presence in Mobile World Congress 2014:
• Stand in Catalan Pavilion
• Meeting Room in Hall 7
• Experience in Geox Store
• Connected Car: Renault with R-link
• Brokerage event hosted by ACCIÓ
• mHealth event hosted by ECHAlliance
• Mobile Social Day @ Mobile World Centre
• mTourism breakfast @ Mobile World Capital’s stand
• Mobile Ready breakfast @ Mobile World Capital’s stand
3

4. Agenda
1. MWC 2014
2. Fira Demos:
• Promotional Wall demo
• Mr Bricolage catalogue
and app
• Encesta game
• Tap&Pay demo
• Connected Living
3. Connected Car:
Renault Car
4. Geox Shop
5. Other

5. 5

6. 6
 Service / Company. Mr. Bricolage is a French retail chain offering home improvement and do-it-yourself
goods. The chain operates over 500 stores in more than 14 countries.
 Objective. Mobile solution where the user can see the whole catalogue of the store and buy products.
 Solution. Image recognition, list of products from scanned page in catalogue, product detail screen,
product purchase, store geo-location, promotional coupons, mobile loyalty card, consult loyalty points
from the app, VIP days invitations, push notifications.

7. 7
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8. 8
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9. 9
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10. 10
Some of the VIP visitors to the Catalan Pavilion:
- Don Felipe de Borbón (Prince of Spain)
- José Manuel Soria (Ministry of Industry, Energy and Tourism of Spain)
- Artur Mas (Catalonia’s President)
- Xavier Tries (Barcelonas Mayor)
- Felip Puig (Deputy in the Catalan Parliment)

11. Agenda
1. MWC 2014
2. Fira Demos:
• Promotional Wall demo
• Mr Bricolage catalogue
and app
• Encesta game
• Tap&Pay demo
• Connected Living
3. Connected Car:
Renault Car
4. Geox Shop
5. Other

12. R-Link is elected number one on usability test !
- 45 countries in Europe, Asia, Africa
- Over 50 apps, growing ecosystem
12

13. 13

14. 14
R-Link main menu:
• Navigation (maps, GPS,
points of interest, latest routes
y destinations, traffic info,
speed limits, voice navigation,
radars, real time info
• Multimedia (music, video and
pictures from multiple
devices: SDCard, USB or
Bluetooth)
• Telephone
• Vehicle (vehicle data, see
next slide)
• Services (Renault App Store,
payment from the car, access
to downloaded apps)
• System (general
configuration of RLink)
R-Link has a SIM card (currently 2G), with
communication capabilities independent from the
cellphone, in order to download information about
the navigation, send information of the vehicle,
download apps, make payments, …)

15. 15
Vehicle data:
• Average consumption
• Total consumption
• Average speed
• Maximum speed
• Air quality
• Distance traveled
• Trip duration
• …
R-Link uses an algorithm of evaluation of car driving depending on different aspects and
instruments: acceleration, gear changing, breaking anticipation, clutch usage, etc.
Valoration over a maximum of 100 points. Interesting for insurance companies, transport
fleets, car renting, etc.

16. 16
Access to Renault’s store
Services linked to the
navigation (purchase maps, link
with providers of contextual
information, etc)
Configuration of my account
on Renault’s store
Downloaded apps from
Renault’s store (R-Sound,
aquarium, Coyote, etc). Some of
them are free some others need
to be purchased.

17. 17
R-Sound:
App that plays though the car
audio system the motor sound of
different vehicles depending on
the car usage (accelaeration,
cornering, breaking, etc).
Among the different vehicles can
be found a motocycle, espacial
vehicles or old cars.
Paid App with a lot of success.

18. 18
Aquarium:
App that displays on the screen a
customizable aquarium (aspect,
fish and other things,
movements, etc) and allows the
user to feed the fishes with
virtual food.
Free App.

19. Agenda
1. MWC 2014
2. Fira Demos:
• Promotional Wall demo
• Mr Bricolage catalogue
and app
• Encesta game
• Tap&Pay demo
• Connected Living
3. Connected Car:
Renault Car
4. Geox Shop
5. Other

20. 20
Geox experience was part of the Mobile Ready Week, an initiative hosted by
the Mobile World Capital
https://www.youtube.com/watch?v=JIxJdzHaeZ4
http://vimeo.com/88061368
Worldline & Geox experience on minute 1.57

21. 21
It counted with more
than 200 guided
visitors from different
sectors, apart from
GEOX potencial
customers
Raimond Blasi (Trade councilor) visiting Geox
WAYRA investors tourEntrepreneurs tour

22. 22

23. 23

24. 24
2- Tap different shoes to compare them
depending on their price, colors and
sizes availability or other properties
1- Tap on a shoe’s
NFC tag and get its
product card

25. 25
3- Buy the product through the
app without making any queue
and take it from the store

26. 26
1- Scan the product with the
smartphone’s camera.
2- The app recognizes which
product is and displays its
product card.

27. 27

28. 28
TVE News (27-02-14) (Spanish Public TV
broadcaster)
http://www.rtve.es/alacarta/videos/telediario/mobile-world-
congress-cierra-puertas-balance-positivo/2420477/
TV3 News (22-02-14) (Catalan TV
broadcaster)
http://www.tv3.cat/videos/4916231/Ruta-Barcelona-i-
tecnologia-com-a-previa-del-Mobile-World-Congress

29. 29
La sexta News (22-02-2014)
(Spanish TV broadcaster)
Radios & Press (22-02-2014)

30. 30
Recording by Barcelona Mobile Capital (22-02-2014)

31. 31
RTVE.es website
http://www.rtve.es/noticias/20140
226/tecnologia-movil-como-
experimento-para-consumo-
mobile-world-
congress/886601.shtml
Grazia.es (España) (24-02-14)
http://www.grazia.es/lifestyle/actualidad/2014-02-24/el-
shopping-del-futuro-en-mobile-world-congress-barcelona

32. 32
El Financiero (Costa Rica) (23-02-14)
http://www.elfinancierocr.com/blogs/la_letra_menuda/
MWC2014-Mobile_World_Congress-
Internet_de_todas_las_cosas_7_470422954.html
Blog Digital Signage
http://blogdigitalsignage.com/noticias/movil-mobile/nfc-
escanea-geox-mobile-world-congress-4yfn/
https://www.youtube.com/watch?v=JMXbo7OLJRM

33. 33
Tap&Pay video recorded by a tour visitor
https://www.youtube.com/watch?v=VoHWOTHR7Co
Cinco Días (España) (25-02-14)
http://cincodias.com/cincodias/2014/02/23/mwc/1393160
121_103821.html

34. 34
Video explaining Check-in
and Tap&Pay demos
https://www.youtube.com/watch?v=Y
G4oxEIIxYU&feature=youtu.be
Video explaining
Scan&Buy demo
https://www.youtube.com
/watch?v=YG4oxEIIxYU&f
eature=youtu.be
Video showing Scan&Buy’s
product recognition
https://www.youtube.com/watch?v=3jvt_
nJZhH8&feature=youtu.be

35. Agenda
1. MWC 2014
2. Fira Demos:
• Promotional Wall demo
• Mr Bricolage catalogue
and app
• Encesta game
• Tap&Pay demo
• Connected Living
3. Connected Car:
Renault Car
4. Geox Shop
5. Other

36. 36
• Brokerage Event hosted by ACC1Ó
• mHealth Event hosted by ECHAlliance

37. 37
• Mobile Social Day @ Mobile World Centre
Recruitment event hosted by Mobile World Capital
• mTourism breakfast @ Mobile World
Capital’s stand
Networking breakfast with companies of the
mTourism sector
• Mobile Ready breakfast @ Mobile
World Capital’s stand
Networking meeting with all participants of
the Mobile Ready Experience

38. Thank You
Jorge Salinas
Sales Manager
Worldline Mobility Competence Center
Barcelona (Mobile World Capital)
jorge.salinas@worldline.com
+34 630 257 635
Worldline is a registered trademark of Atos Worldline SAS.
June 2013
© 2013 Atos. Confidential information owned by Atos
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or any part of it, may not be reproduced, copied, circulated
and/or distributed nor quoted without prior written approval
from Atos Worldline.