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THE STATE & TRENDS OF THE
ANALYTICS MARKET
ANALYTICS & INSIGHTS BY JOSE FERNANDEZ, 2016
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"Four analytics trends to watch in 2016" ITProPortal, 2016
DATA GRAVITY WILL PULL
ANALYTICS TO THE CLOUD
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"The Future of Analytics Leadership" Gartner, 2016.
ANALYTICS IS NOT ONLY ABOUT
REPORTING ANYMORE
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"Gartner Says Power Shift in BI and Analytics Will Fuel Disruption" Gartner, 2015
MOST BUSINESS USERS AND
ANALYSTS WILL BE ABLE TO
ACCESS SELF-SERVICE TOOLS
THAT PREPARE DATA FOR ANALYSIS
BY 2017
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"IT Industry Outlook 2016" CompTIA, 2016
CLOUD IS THE NEW ELECTRICITY &
THERE IS RENEWED INTEREST IN
GAINING INSIGHTS FROM BIG DATA &
MAKING DATA-BASED DECISIONS
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"Operationalizing and Embedding Analytics for Action" TDWI, 2015.
ONLY 20% OF ORGANIZATIONS ARE
ABLE TO DEPLOY AMODEL INTO
OPERATIONAL USE IN LESS THAN 2
WEEKS
20
%
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7.
"Five top priorities for CIOs in 2016" ZDNet, 2015
THE BIGGEST TALENT GAPS FOR
INFORMATION TECHNOLOGY ARE IN
2016 AROUND BIG DATA & BUSINESS
KNOWLEDGE
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"Four analytics trends to watch in 2016" ITProPortal, 2016
SELF-SERVICE DATA PREPARATION
WILL REPRESENT 9.7% OF THE GLOBAL
REVENUE OPPORTUNITY OF THE
BUSINESS INTELLIGENCE MARKET BY
2019
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"A recipe for the modern data scientist" Information Age, 2015.
INDUSTRY WILL NEED AT LEAST
190,000 MORE WORKERS WITH
ANALYTICS EXPERTISE & 1.5 MILLION
MORE DATA-SAVVY MANAGERS BY
2018 IN THE US ALONE
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“Why Don’t Buyers Want To Meet With Your Salespeople?“ Forrester anlayst Mark Lindwall, 2014.
EXECUTIVE BUYERS FIND THAT 77%
OF THE SALESPEOPLE THEY MEET
WITH, DON‘T UNDERSTAND THEIR
ISSUES AND WHERE THEY
CAN HELP

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"User Experience, Talent and Analytics among CIO Priorities for 2016" CIO Journal Staff, 2015.
USER EXPERIENCE, TALENT & BIG
DATA ANALYTICS TOPTHE CIO
AGENDA FOR 2016
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"5 Best Practices for Designing Data-Driven Applications" OpenText, 2014.
TO UNDERSTAND THE CUSTOMER
JOURNEY AND HOW TO USE IT TO
DELIVER RELEVANT DATA IS A KEY
BUSINESS DIFFERENTIATOR
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“The case for behavioral strategy“ McKinsey & Company, 2010.
28
%
ONLY 28% OF EXECUTIVES
BELIEVES THAT THE QUALITY OF
STRATEGIC DECISIONS IN THEIR
COMPANIES IS GENERALLY GOOD
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"10 predictions for the IT Job Market in 2016" TechRepublic , 2015.
BIG DATA BECOMES BIGGER DATA,
INCREASING THE NEED FOR
ENGINEERS WHO SPECIALIZE IN
MASSIVE DATABASES
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"5 data analytics trends to watch in 2016" VentureBeat, 2015.
THE NEED TO MANAGE, MONITOR,
AND TROUBLESHOOT APPLICATIONS
IN REAL-TIME HAS NEVER BEEN
MORE CRITICAL
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"Forecast 2016: Essential data points for the tech year ahead" Computerworld, 2015.
BUSINESS ANALYTICS WILL BE A
TOP 5 PRIORITY FOR
INFORMATION TECHNOLOGY IN
2016
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"Five top priorities for CIOs in 2016" ZDNet, 2015.
CIOS WILL NEED TO FOCUS ON
BUILDING PLATFORMS TO SUPPORT
ALGORITHMIC BUSINESS IN 2006
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"Emerging Technologies For Business Intelligence, Analytics, and Data Warehousing" TDWI, 2015
55% OF THE COMPANIES ARE
ALREADY USING SELF-SERVICE
BUSINESS INTELLIGENCE & 29% ARE
PLANNING TO USE IT WITHIN 3 YEARS
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"Emerging Technologies For Business Intelligence, Analytics, and Data Warehousing" TDWI, 2015
49% OF THE COMPANIES ARE
ALREADY USING PREDICITVE
ANALYTICS &
37% ARE PLANNING TO USE IT WITHIN
3 YEARS
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"First 100 Days of a Chief Data Officer" Gartner, 2016
90% OF LARGE ORGANIZATIONS
WILL HAVE A CDO OR CHIEF DATA
OFFICER
BY 2019
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“The Internet of Things & Business Intelligence Study“ Dresner Advisory Services, 2015.
89
%
89% OF DATA PROFESSIONALS
THINK PREDICTIVE ANALYTICS
WILL PLAY AN IMPORTANT PART
WITHIN INTERNET OF THINGS
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"The State of Marketing Analytics" VentureBeat, 2015.
67
%
67% OF MARKETING ANALYTICS
PROFESSIONALS LEVERAGE BIG
DATA AS VERY OR CRITICAL
IMPORTANT
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“Embedded Business Intelligence Market Study“ Dresner Advisory Services, 2015.
95% OF ORGANIZATIONS WANT END
USERS TO BE ABLE TO MANAGE
THEIR DATABUT ONLY 15% SAY
THEY AREHIGHLY EFFECTIVE AT
DOING THIS
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"Global Technology and Industry Research Organization Survey" IDC, 2014
71% OF IT DECISION MAKERS ARE
USING, PLANNING, OR
RESEARCHING CLOUD SOLUTIONS
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“Embedded Business Intelligence Market Study“ Dresner Advisory Services, 2015.
81
%
81% OF BUSINESSES AGREE IN THE
IMPORTANCE OF EMBEDDED BI
WITH 1 IN 4 CONSIDERING IT
CRITICAL
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INDUSTRY CASES
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"Docs dissatisfied with their EHR systems" Modern Healthcare, 2015
MORE DOCTORS THAN BEFORE
AGREE EHRS ARE NEGATIVE
INFLUENCES IN THE QUALITY OF
THEIR HEALTHCARE:
FROM 5% IN 2012 TO 12% TODAY
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"The Necessity of a Value Chain Model for Health Analytics" Chilmark Research, 2016.
HEALTHCARE FOCUS LARGELY IF NOT
ENTIRELY ON CLINICAL DATA WHEN
SOCIAL, ENVIRONMENTAL &
BEHAVIORAL FACTORS COMPRISE
UP TO 90% OF A PATIENT’S
DETERMINANTS OF HEALTH
90
%
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"Can Big Data Analytics Save Billions in Healthcare Costs?" Forbes, 2016.
BIG DATA ANALYTICS ENABLE
MORE THAN $300 BILLION IN
SAVINGS PER YEAR IN U.S.
HEALTHCARE ALONE
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"Retail Analytics Market / Global Forecast and Analysis to 2020" Research and Markets, 2015.
RETAIL ANALYTICS MARKET IS
ESTIMATED TO GROW FROM 2.2
BILLION TO 5.1 BILLION IN 5 YEARS
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"Scotiabank embraces analytics as it shifts to data-driven strategy" The Globe and Mail, 2016
DATA IS GOING TO DEFINE BANKING
IN THE NEXT FIVE TO TEN YEARS
$
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"Customer Analytics at the Grid Edge" GTM Research, 2015
US UTILITIES INVESTMENT IN
CUSTOMER ANALYTICS IS INCREASING
FROM LESS THAN $300 MILLION THIS
YEAR TO MORE THAN $1 BILLION BY
2018
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"Story Of A War Foretold: Why We're Fighting ISIS" MintPress News2014.
PREDICTIVE ANALYTICS OF
SOCIAL INFLUENCE HELPS THE
US DEFENSE DEPARTMENT TO
MAKE POLICY DECISIONS ABOUT
DEALING WITH RADICALISM
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"2016 Trends to Watch: Telecoms Operations and IT" Ovum, 2015.
CUSTOMER EXPERIENCE,
ANALYTICS & OPERATIONAL
EFFICIENCY TOP IT TRENDS TO
EXPECT FROM TELCOS
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"Redefning Markets: The CMO Point of View" IBM, 2016.
60% OF CMOS PREPARE TO BRING
IN MORE DATA DRIVEN INSIGHTS
INTO MARKETING CAMPAIGNS IN
THE NEXT 3-5 YEARS
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"Marketers' Ability to Prove Their Impact " ITSMA/Vision Edge Marketing 2014
74% OF MARKETERS CAN'T
MEASURE & REPORT ON THE
CONTRIBUTION OF THEIR
PROGRAMS TO THE BUSINESS
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"How Predictive Marketing Boosts B2B Business Performance" Forrester, 2015
B2B MARKETERS USING PREDICTIVE
ANALYTICS ARE 2.9X MORE LIKELY TO
REPORT REVENUE GROWTH AT
RATES HIGHER THAN THE INDUSTRY
AVERAGE
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"Quantifying the Impact of Marketing Analytics" Harvard Business School Publishing, 2015
COMPANIES CURRENTLY SPEND 6.7%
OF THEIR MARKETING BUDGETS ON
ANALYTICS AND EXPECT TO SPEND
11.1% OVER THE NEXT 3 YEARS
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"The Social Media Spend-Impact Disconnect" CMO Survey, 2016
SOCIAL MEDIA SPENDING IS
EXPECTED TO CLIMB TO A 20.9%
SHARE OF MARKETING BUDGETS
IN 5 YEARS EVEN WHEN ITS
ANALYTICS IS NOT YET FULLY
INTEGRATED & EMBEDDED
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"Companies plan to massively increase spend on marketing analytics" VentureBeat, 2015
WHY MARKETERS AREN'TTHAT ADVANCED IN
THEIR
ANALYTICAL APPROACHES:
3
DIGITAL MARKETERS
STAY ATA JOB FOR ONLY
1-2 YEARS, ONAVERAGE
2
GIGANTIC SKILLS GAP
IN MOST
ORGANIZATIONS
AROUND DATA
SCIENCE
1
COMPANIES DON'T
HAVE VERY
FORMALIZED
STRATEGIES
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WHY OPENTEXT ANALYTICS
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HOW OPENTEXT ANALYTICS WORKS
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THANK YOU!
@gooowest
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