PERSONAL BRAND EXPLORATION
Jose Gonzales
Project & Portfolio I: Week 1
MARCH 03, 2023

My name is Jose Gonzales Jr and I am the eldest
son of 3 siblings. I also have 3 children of my own.
Having the responsibility of taking care of others
made me a natural leader that believes in honesty
and the drive to meet challenges head on.
IDENTITY

PROFESSION
Potential Job Titles:
• Brand Manager
• Business Development
Manager
• Marketing Director
BRAND ARCHETYPE-As the
Hero archetype I approach
every challenge with courage,
energy, and determination.
MARKETING MANAGER for MARKETING AND
ADVERTISING INDUSTRY
Picture Relevant
to Your Industry
Goes Here

Small Business Owners
TARGET AUDIENCE
Harlee Newman
Outreach Plan:
• I will build a presentation on how I can create
more leads for his business.
• My main method of communication will be in
person.
• I will follow up once a month by taking the
client out to a business lunch.
Business Owner at
Incomparable Painting
Michael Flores
Outreach Plan:
• I will build a presentation on how I can help
grow his brand name on social media.
• My first mode of communication will be
creating a YouTube video pitch and sending
them the the link on Facebook.
• I will follow up with emails twice a month by
sending them content I have created to provide
social proof.
PROFILE
PICTURE Business Owner at Tru
Colorz Tattoo
Ramon Marquez
Outreach Plan:
• I will build a presentation on how I can create
more leads for his business.
• I will introduce myself and send customers to
his business as referrals.
• I will follow up in person on a monthly basis.
Business Owner at
Marquez Automotive

GOALS
Short Term: (Immediately After Graduation,
2024)
• Help small businesses build their online
presence.
‣I will help local businesses grow an
online presence by setting up social
media profiles and have 1000 followers
for each client by January 2025.
Mid Term: (2030)
• Build my personal brand online as a
performance coach.
‣I will use my brand to help people reach
the peak performance in their life and
businesses and create an email list of
5,000 people by summer 2030.
Long Term: (2034)
• Become financially independent.
‣Grow my community teaching people
how to be financially independent and
have a net worth of 1 million dollars .

SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
SOFT
HARD
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Graphic or Photo Software
SOFT
HARD
Novice / Adept / Expert
Video Creation and Editing Software
Novice / Adept / Expert
Active Listening
Novice / Adept / Expert
Critical Thinking
Novice / Adept / Expert
Financial Analysis Software
Negotiation
Systems Evaluation
CRM Software

I will help small businesses increase e-commerce
sales with social media marketing and brand
management.
PROMISE

CREDENTIALS
Work Experience:
• Supply chain manager at UCHealth
• Freelance Digital Marketing
Education:
• Digital Marketing, B.S., Full Sail University 2024
Awards:
• 10 years experience using Adobe
Photoshop and Illustrator

COMPETITION
Kristie Clattenburg
Noteworthy Experience:
• Social Media & Marketing Manager 2022 -
Present Difebo’s Restaurant Group
• Event Director 2018-2022
The Ward Museum of Wildfowl Art
Jose Gonzales
Industry Experience:
• Social Media and Marketing
Manager
Education:
• Master of Arts - M.A. Creative Writing
Mar 2022 - Feb 2023
• Bachelor of Science - BS, Digital
Cinematography 2020-2022
Skills and Proficiencies:
• Photography - Ayn Olivia Vaughan
• Photoshop - Lisa Shearer
• Microsoft Office - Ingrid Podgurski
Overall Online Presence:
• Kristie has 61 connections on her Linkedin
profile with a customized banner and
professional picture. There is a link to her
portfolio page that shows all her work. She can
be found on LinkedIn, Instagram, IMBD
• Grade: Average, 60 out of 100
Industry Experience:
• Student
Education:
• Bachelor of Science - B.S., Digital Marketing
2022-2024
Leadership Experience:
• Supply Chain Manager 2017-Present
UCHealth Medical Center of the Rockies
• Freelance Digital Marketing 2022 - Present
Skills and Proficiencies:
• Emotional Intelligence
• Photography
• Microsoft Office
Overall Online Presence:
• I have zero connections with no content on my
LinkedIn profile. I can be found on Facebook,
Instagram and TikTok
• Grade: Poor. 20 out of 100

COMPETITION
Phil Pallen
Noteworthy Experience:
• Self Employed Phill Pallet Collective LLC
June 2011 - Present
• Keynote Speaker June 2011 - Present
Jose Gonzales
Industry Experience:
• Brand Strategist and Keynote
Speaker
Education:
• Master of Science - Entertainment Business
Full Sail university
• Bachelor of Arts, Media, Information and
Technoculture Western University
Skills and Proficiencies:
• Public Speaking - Darby Rollins
• Social Media Marketing - Jessica Grossman
M.A.
• Brand Management - Diogo Fraga
Overall Online Presence:
• Phil had a professional profile that is managed
daily. He has 500+ connections with 6,923
followers. There is a featured link to a YouTube
video of a speaker reel.
• Grade: Superior 100 out of 100
Industry Experience:
• Student
Education:
• Bachelor of Science - B.S., Digital Marketing
2022-2024
Leadership Experience:
• Supply Chain Manager 2017-Present
UCHealth Medical Center of the Rockies
• Freelance Digital Marketing 2022 - Present
Skills and Proficiencies:
• Emotional Intelligence - Matt Putman
• Photography - Carlos Delatorre
• Microsoft Office
Overall Online Presence:
• I have zero connections with no content on my
LinkedIn profile. I can be found on Facebook,
Instagram and TikTok
• Grade: Poor. 20 out of 100

BRAND POSITION
As a skilled Digital Marketer with over 10 years of
experience using Adobe Photoshop and Illustrator, I
will use my knowledge to help small businesses create
content for social media platforms to drive e-commerce
sales and grow their brand.

NETWORKING &
MARKETING
Industry Events & Organizations
• Funnel Hacking Live
‣ Sept. 27-30 2023 | Orlando, Florida
• Marketing Conference 2023
‣ May 22-24 | Denver, Colorado
• Adobe Summit
‣ March 21-23 | Las Vegas
Digital Marketing
• Primary Content: I will post inspirational videos and quotes
that will help me and my audience build self-discipline and the
determination needed for success. While documenting my
journey of working full time and attending Full Sail University
online. I will also use Pinterest to send people to my blog with
the same written content
• Primary Tools: I will post to TikTok and Instagram at least
three times a day with videos and images. I will update a
written blog once a week.
• Website: I will use my digital portfolio as a landing page to
send potential clients to sign up for an email list.
Picture of You
Goes Here

PROFESSIONAL DEVELOPMENT
Mentor
• I will be looking for a mentor that has experience in
brand management and Is also focused on motivation
and personal growth? July 2024
Formal Education
• Bachelors of Science degree in Digital Marketing Nov
2024
• SEO certifications through LinkedIn learning - 2023
Technical Skills
• Financial Analysis Software - Udemy.com, December,
2023
• Google Analytics - LinkedIn Learning - March 2024
• Marketing Law and Contracts - Full Sail University ,
August 2023
Soft Skills
• Professional Writing - Full Sail University,May 2023
• Time Management- LinkedIn Learning, March 2023
• Systems Analysis - organization name, MONTH YEAR

JOSE GONZALES
Did you know that there is a way to make a second stream of
income from the same business you have now? Well, I do, and I want to help
you double your profits. In fact, I have done it myself by documenting my
digital marketing business.
“

REFERENCES
365 careers (February 2023) The Complete Financial Analyst Course 2023.
Udemy. https://www.udemy.com/course/the-
complete-financial-analyst-course/
Barnes S. (2021 February 23) Marketing Analytics: Presenting Digital
Marketing Data. LinkedIn. https://www.linkedin.com/learning/marketing-
analytics-presenting-digital-marketing-data/the-power-of-presenting-digital-
marketing-data?resume=false&u=50813145
Bronzini E. (2021 April 26) Branding [Photo] Pixels. : https://www.pexels.com/
photo/text-on-white-paper-7661590/
https://www.linkedin.com/in/philpallen/
https://www.linkedin.com/in/kacinema/
Crenshaw, D (2022 February 8) Time Management Fundamentals. LinkedIn.
https://www.linkedin.com/learning/time-management-fundamentals-14548057/
setting-up-an-inbox-gathering-point?autoplay=true&u=50813145
Digital Marketing Bachelor of Science - Online (n.d.) Full Sail. https://
catalog.fullsail.edu/degrees/business/bachelor-of-science/digital-marketing-
bachelor-of-science-online
Fletcher S. (2022 November 23) Funnel hacking Live (2023) Event Overview.
Supplygem. https://supplygem.com/funnel-hacking-live/
Flores M.( 2021 April 29) — at Bandon Beach.Photo] Facebook. https://
www.facebook.com/photo.php?
fbid=5002254176468013&set=pb.100000504404310.-2207520000.&type=3
Gartner (n.d.) Gartner Marketing Symposium | xpo. Gartner. https://
www.gartner.com/en/conferences/na/marketing-symposium-us?
utm_source=google&utm_medium=cpc&utm_campaign=EVT_NA_2023_GM
L9_CPC_SEM1_NONBRAND&utm_adgroup=144176878277&utm_term=ma
rketing%20conference%202023&ad=639306855240&matchtype=e&gclid=Cj0
KCQiA9YugBhCZARIsAACXxeJgVunnL5M7bfse_nWIt5fxB4y17aA66BY7e
BxcDZJRfrtKRrBRSSAaAoTMEALw_wcB
Geyser W. ( 2023 January 20) Top 15 Digital Marketing Events for 2023.
Influencermarketinghub. https://influencermarketinghub.com/digital-marketing-
events/#toc-9
Marketing Managers search (n.d.) OnetOnline. https://www.onetonline.org/link/
summary/11-2021.00
Marquez R. (2022 August 6) This is a sign... come into Marquez Automotive &
Paint.[Photo] Facebook. https://www.facebook.com/
MarquezAutomotiveAndPaint/
Newman R. (2023 January 11) Happy Anniversary to the love of my life, 10
years of adventures and memories with you! 10 years down, forever to go my
love[Photo] Facebook. https://www.facebook.com/photo/?
fbid=5763992466971692&set=pcb.5763993073638298
Pixabay (2017 February 16) Business charts [Photo] https://www.pexels.com/photo/
business-charts-commerce-computer-265087/