Presentation for Social Media Week with a general overview of crowdfunding from industry experts, as well as, tips and insights towards monetizing YouTube beyond AdSense.

1. The Art of Content Monetization:
Successful Crowdfunding for YouTube Creators and Artists
#SMWcrowd

2. Josef Holm
Josef Holm is the CEO and co-founder of TubeStart, a crowdfunding
community for YouTubers and digital video creators.
Josef created TubeStart with the unique requirements of YouTube
creators in mind, offering specialized features not found in generic
crowdfunding platforms. TubeStart features "Subscription Based
Crowdfunding" which allows creators to run monthly recurring
campaigns that supporters can subscribe to.
As an active member of the crowdfunding community, author, speaker
at SXSW V2V, Social Media Week LA and other major crowdfunding and
social media events he is a passionate advocate of crowdfunding and
the paradigm shift it brings along with it.
@josefholm
@tubestart
www.tubestart.com
#SMWcrowd
@josefholm

3. Joy Schoffler
Joy Schoffler is the Principal of financial services public relations firm
Leverage PR and is an active member within the crowdfunding
industry. In addition to sitting on the board of the CF50, a global think
tank for the emerging crowdfunding industry, Joy also sits on the boards
of the two leading crowdfunding professional associations, the
Crowdfunding Professional Association (CFPA) and the Crowdfunding
Intermediary Regulatory Advocates (CFIRA).
Joy is a contributing author for the upcoming DealFlow Media, Wiley-
published book, “Crowdfunding: The Definitive Guide to Raising Capital
on the Internet” and regularly writes for a number of outlets.
@joyschoffler
@leverage_pr
www.leverage-pr.com
#SMWcrowd
@joyschoffler

4. Chris Camillo
Chris Camillo is one of the world’s top ranked self-directed investors and
the author of Laughing at Wall Street. Chris is an investment
subcommittee co-chair of CFIRA (Crowdfund Intermediary Regulatory
Advocates). His current endeavor is the production of “Crowd of Angels”
– a documentary film on The Crowdfund Exemption portion of the JOBS
Act.
A pioneer in the emerging fields of social chatter arbitrage investing and
equity crowdfunding, Chris and his book have been featured on Fox
Business Network, Bloomberg
TV, CNBC.com, Forbes.com, the Washington Post, The Street and
Businessweek. Chris regularly speaks about the benefits of securities-
based crowdfunding and other alternative funding models for
entrepreneurs and small businesses.
@chriscamillo
www.chriscamillo.com
#SMWcrowd
@chriscamillo

5. Evan Asano
Evan Asano founded Mediakix in 2011 to help brands reach passionate
audiences through online influencers on YouTube, blogs, and emerging
social channels in the home, fashion and lifestyle space. Mediakix’s
clients include: BeachMint, Fab, HauteLook, James Jeans, Shoedazzle
and others. Mediakix has grown to service over 20 clients and work with
a network of over 500 publishers and YouTube channels that include top
blogs and influencers in the fashion, home, design, and lifestyle space.
As an executive at Revision3, one of the first YouTube networks, Evan
saw how well audience responded and engaged with advertisers
through sponsored and branded content. Revision3 was the leader in
the YouTube space for branded content, working with top brands that
included Ford, Netflix, Paramount, Sony Electronics, and Universal.
@josefholm
@tubestart
www.tubestart.com
#SMWcrowd
@evanasano

6. Why Crowdfunding for YouTubers?
• YouTube’s AdSense isn’t paying the bills.
• No control over or access to subscribers.
• Build paying Off-YouTube audience &
become less platform dependent.
#SMWcrowd

7. What are the different crowdfunding models?
• Donations
• Rewards
• Subscriptions
• Equity (aka securities-based crowdfunding)
• Royalty
#SMWcrowd

8. Donation/Reward Based Crowdfunding
Rewards-based crowdfunding is where contributions are exchanged for current or
future of goods, services or digital content.
• Campaigns usually last 30-90 days and have a set financial goal.
• Fixed Funding (Kickstarter model)
• Flexible Funding (Indiegogo model)
Good for: One-off campaigns and projects (one time events, products, films)
Not so good for: Ongoing content production (frequent content
creators, YouTubers, Artists, Bloggers, Podcasters)
Source: Crowdfund Insider
The Ultimate Crowdfunding Guide
#SMWcrowd

9. Subscription Crowdfunding
• Subscription-based crowdfunding allows the
crowd to subscribe to and support a campaign
with ongoing monthly payments.
• This model supports ongoing production cost of
YouTubers, Bloggers, Podcasters, or anyone
who creates content on a regular basis
• No deadline, cannot fail, pays out immediately
#SMWcrowd

10. Equity-based Crowdfunding
Equity crowdfunding enables investors to pool their money to fund a for-profit
venture in exchange for securities, and was legalized by April 2012’s JOBS Act.
Currently, equity crowdfunding is available only to accredited investors—wealthier
individuals and institutional investors that meet standards set by the SEC.
For content creators, this type of crowdfunding will allow fans to effectively own a
piece of a new project—and realize a potential return on investment.
Title III equity crowdfunding—wherein any investor can have access to private
placement deals only available currently to accredited investors—is pending
adoption/implementation of rules by the SEC.
Source: Crowdfund Insider
The Ultimate Crowdfunding Guide
#SMWcrowd

11. Title II Crowdfunding—What is it?
BENEFITS:
• Lifting of the solicitation ban means you can now advertise
• Opportunity to “win” more investors to your business
• Opens the door for more access to capital
WARNINGS:
• Verification of accredited investor status is tighter
• Compliance with regulatory rules a must (or tough penalties)
• Only used legitimate crowdfunding platforms that
are Title II compliant
#SMWcrowd

12. Looking Ahead: Royalty Campaigns
#SMWcrowd
• Title III Crowdfunding - how does it affect
entertainment industry?
• Royalty-based Crowdfunding
• How will it work?

13. Alternative Revenue Streams for YouTube channels
• Affiliate revenue
• E.g. Reward style
• Sponsored videos
• CPC platforms
• E.g. MyLikes
• Merchandizing
• Website – off YouTube site
#SMWcrowd

14. Off YouTube Website
• What content to share
• Ancillary videos
• How to drive traffic to site
• Through YouTube
• Through social channels
• How to monetize
• Branded deals
• Advertising
• Merchandizing
• Affiliate revenue
#SMWcrowd

15. Crowdfunding for YouTubers
Tip 1: Export Your YouTube Subscribers to a Google+ Circle
Tip 2: Links through Annotations
Tip 3: Link From Your Video Descriptions
Tip 4: Post Campaign Updates to Your YouTube Channel Feed
Tip 5: Make Your Pitch Video Your Channel Trailer
Tip 6: Ask Fellow YouTubers for a Shout-out
#SMWcrowd
6 Free Ways to Direct YouTube Traffic to a Crowdfunding Campaign

16. Attracting Investors to Entertainment Projects
#SMWcrowd
• What is important to an angel investor,
VCs, etc.?
• What motivates angels
• Where to look for investors

17. Josef Holm @josefholm
Joy Schoffler @joyschoffler
Chris Camillo @chriscamillo
Evan Asano @evanasano
#SMWcrowd
#SMWcrowd
For more information on Crowdfunding for
YouTubers and digital video creators tweet
@tubestart, email info@tubestart.com or visit
www.TubeStart.com
Questions?