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Integrated Business Analytics Solutions
Putting Predictive Planning to Work
Ron Moore
June 12, 2018
2
Ron Moore
• Principal Architect at Ranzal
• Over 20 years Essbase consulting and training experience
• Certified in Essbase, Planning and R programming
• Many webcasts and KScope sessions
• 19 Oracle University Quality Awards
Intro
3
Comprehensive Business Solutions
Ranzal’s solutions drive improved business performance
through better decision making, strong customer
engagement and optimized operations
Deep Oracle Partnership Drives Customer Value Adaptable Deployment Models
Diverse Client Portfolio & Industry Expertise
Bio Tech and
Pharma
Medical
Supplies
Team Highlights
Multiple
Oracle ACEs
Seasoned delivery
team with avg ~6
yrs serving Ranzal
clients
Experienced
mgmt team with
avg 12 yrs leading
Ranzal
4
8 Speaker Sessions
Monday, 6/11:
• 10:45am – 11:45am: Baha Mar's All In Bet on Red - The story of integrating data and master data with PBCS, FCCS and ARCS
• 2:30pm - 3:30pm: Visual Approach to Essbase Calcs: 2018
• 4:15pm - 5:15pm: Integrated Planning Using Enterprise Planning and Budgeting Cloud Service at Sims Metal Management
Tuesday, 6/12:
• 9:00am - 10:00am: FDMEE versus Cloud Data Management - The Real Story
• 10:15am - 11:15am: Edgewater Ranzal: Winning Strategies for Oracle Cloud Adoption: Should You Test Drive, Lease, or Buy?
• 2:15pm - 3:15pm: Why Should I Care About DVD? Blu-Ray is the New Thing, Right?
Wednesday, 6/13:
• 11:45am - 12:45pm: Putting Predictive Planning to Work
• 2:15pm - 3:15pm: EPM Automate - Automating Enterprise Performance Management Cloud Solutions
Visit us at Booth # 407
5
Visit us at Booth # 407
6
• Overview
• Potential Predictive Planning objectives
• Walkthrough of a prediction
• Understanding the prediction methods
• Lessons from the field
Agenda
7
• Smart View
• Open forms or use ad-hoc views
• Web interface for Planning Cloud
• Tight integration with Planning forms
• Automatically tests different forecasting methods, chooses the
best and creates the forecast
• 12 time series based methods including, moving averages,
exponential smoothing, seasonal and non-seasonal and ARIMA
Features Overview
8
• Automatically handles missing data and outliers
• Flexible control of forecast granularity
• Optionally source history from an alternate plan type
• “Paste” predictions for Most Likely, Best Case and Worst Case
• Comparative views
• Predefined results report
• Extract results to Excel
Features Overview - continued
9
• Crystal Ball
• Additional features such as Monte Carlo, correlation and regression
• Essbase Calc Scripts/Business Rules
• @TREND includes exponential smoothing and regression
• @CORRELATION
• Oracle R Enterprise (ORE)
• Part of Oracle Advanced Analytics
Related functionality
10
• While the brass ring is creating more accurate forecasts, there
is a lot of value in a “second opinion”
• Automatically create “seed” forecasts
• Easily calculate and apply seasonality
• Identify trends human forecasters might miss
• Save time
• Sanity check
Potential Predictive Planning Objectives
11
• Forecast revenue and costs for P&L forecasts
• Forecast walk-in traffic
• Forecasts clicks for online sales
• Forecast re-stock requirements for large number or low/medium
costs parts
Examples
12
• Manual forecasts for a large number or low cost parts would
require a lot of manual effort for low to moderate return
• Seasonality is easy to capture statistically and labor-intensive
manually
• Geographic distribution multiples the number of forecasts
required
Example
13
• Twice as much data as you want to predict
• 2 full cycles for seasonality
• Predictive Planning will interpolate missing values and
normalize outliers
• Too aggregated will lose definition and you may not have a
place to store it
• Too granular may be too sparse or too volatile
Data Considerations
14
Smart View Predict Toolbar
15
• Period and Year
• Scenarios: e.g. Actual, Forecast and optionally transformations
• Versions for forecast Best, Worst and Middle cases
• “Business Units” : what levels do you want to store
• Accounts : what levels do you want to store
Outline Design
16
• Time Axis
• Period, Year or both
• Optionally Scenario and/or Version
• No others
• Series Axis
• e.g. accounts or entities
• Actual and Forecast Scenarios in rows
• Not needed if you copy Actual to Forecast.
Form Design
17
• Create Versions for
Prediction and
difference from control
data (actual or
comparison data)
• Create dynamic
difference formula
Form Design – analyze error
18
• Lowest level of period determines granularity of prediction
• Prediction end date is independent of the form
• You can predict form members that are read only, but can’t
paste them.
Form Design (continued)
19
Walkthrough of a Prediction
using Smart View
20
Open a Form
21
Set Up Prediction
Menu Purpose
Data Source Select data source plan type and Date
Range
Map Names Select scenarios and versions for
comparison and prediction
destination
Member
Selection
Select which members to predict
Options Select prediction options
22
• Optional
connection to an
alternate plan type
with additional
years
• Select date range
Set Up Prediction – Data Source
23
• Select scenario/version
combinations
• Historical data
• Comparison views
• Pasting predictions
Set Up Prediction –Map Names
24
• Which members on
the form to predict
• Skip read-only
Set Up Prediction – Member Selection
25
• Seasonality
• Data “clean-up”
• Which methods
• Error measure
• Confidence Interval
Set Up Prediction - Options
26
Set Up Comparison Views
27
Predict Button
28
Predict Button - continued
29
Prediction Results
• Results in the Predictive Planning Panel but not yet pasted to form
• Select member prediction to view from drop down
30
Predictive Planning Panel
– Data and Statistics tabs
31
Filter Results
32
• Choose which prediction to
paste
• Current member
• All members
• Filtered members
• Selected members
• Choose the destination to
store the predictions
• Submit Data!!
Paste Results
33
Submit Data
34
Create Report
35
Report - Summary
36
Report - Members
37
Extract Data
38
Extract Data - Output
39
• Open the form
• Actions | Predictive Planning
Planning Web Interface
40
Chart Settings
41
Settings
42
Paste Prediction
43
Understanding the Methods
44
Components of a Prediction
Component Parameters
Level Alpha : smoothing parameter
between 0 and 1 not inclusive
Trend Beta : smoothing parameter for the second pass
between 0 and 1 not inclusive
Cycle/Seasonality Gamma: smoothing parameter for seasonality
between 0 and 1 not inclusive
Trend & Seasonality All of the above
Error/Noise
Source: Adapted from Predictive Planning documentation
45
Understanding the Prediction Methods
Non-seasonal
Method
(Non-seasonal)
Description Best for Forecast Type Parameters
Single Moving
Average
Simple moving
average
Volatile data with no
trend
Straight flat line Period. 1 to ½ the
number of data points
Double Moving
Average
Applies moving
average twice
Trend but no
seasonality
Straight sloped line Period. 2 to 1/3 the
number of data points
Single Exponential
Smoothing
Weights more recent
data more heavily
Volatile data no trend
No seasonality
Straight flat line Alpha
Double Exponential
Smoothing
Applies SES twice Trend , no seasonality Straight sloped line Alpha and beta
Damped Trend
Smoothing
Trend is damped Trend , no seasonality Trend flattens over
time
Alpha, beta and phi
Source: Adapted from Predictive Planning documentation
46
Method Description Best for Forecast Type Parameters
Seasonal Additive Exponentially smoothed forecast
+ seasonal adjustment
No trend and
seasonality
Seasonal cycle without
trend
Alpha, Gamma
Seasonal Multiplicative Exponentially smoothed level and
seasonal adjustment
* seasonal adjustment
No trend and
seasonality increases
or decreases
Seasonal cycle without
trend
Alpha, Gamma
Holt-Winter’s Additive Exponentially smoothed level, trend
and adjustment
+ seasonal adjustment
Trend and stable
seasonality
Trend and seasonal
cycle
Alpha , beta,
gamma
Holt-Winter’s
Multiplicative
Exponentially smoothed level, trend
and adjustment
* seasonal adjustment
Trend and increasing
seasonality
Trend and seasonal
cycle
Alpha , beta,
gamma
Damped Trend Additive
Seasonal
Projects seasonality, damped trend
and level separately and reassembles
- additive
Trend and seasonality Flattening with
seasonality
Alpha, Beta,
Gamma, Phi
Damped Trend
Multiplicative Seasonal
Projects seasonality, damped trend
and level separately and reassembles
- multiplicative
Trend and seasonality Flattening with
seasonality
Alpha, Beta,
Gamma, Phi
Understanding the Prediction Methods
Seasonal
Source: Adapted from Predictive Planning documentation
47
Non Seasonal
Seasonality
Stable Increasing or Decreasing
No Trend Single Moving Average
Single Exponential Smoothing
Seasonal Additive Seasonal Multiplicative
Trend Double Moving Average
Double Exponential Smoothing
Damped Trend Non-seasonal
Holt-Winter’s Additive
Damped Trend Additive
Damped Trend Multiplicative
Holt-Winter’s Multiplicative
Methods by Trend and Seasonality
Source: Adapted from Predictive Planning documentation
48
Error Measurements
Error
Abbr.
Error
Measure
Description
RMSE
default
Root Mean
squared error
Square root of the average of the
squared errors
MAD Mean
Absolute
Deviation
Average of the absolute value of the
errors
MAPE Mean
Absolute
Percentage
Error
Average of the sum of the average
errors
49
• Hold out a few months to compare to actuals
• How much data can you afford to hold out before it affects the forecast,
in particular seasonality?
• Hold out some business units
• Do the Business Units behave the same way from a forecast point of
view?
Back-Testing Approaches
50
• Data quality especially at lowest levels
• New company with many new service introductions created a
lot of cannibalization
• Missing data at lowest levels. Need to pick a level with stable
data.
• Logically inconsistent sets of forecasts. e.g. Revenue and costs.
Costs should probably be driven by revenue not forecasted
independently.
• “Events” that affect the actual outcome e.g. advertising, weather
Lessons From the Field
51
• Identifying and quantifying seasonality alone can be a big
improvement and time savings
• Consider Predictive Planning for selected “seed” forecasts
• Predictive Planning may identify trends that aren’t obvious
looking at numbers in a spreadsheet.
• Consider Predictive Planning where you need speed and low
cost
• Consider Predictive Planning as a sanity check or second
opinion
Lesson form the Field - continued
52
Let’s Connect on LinkedIn!
• Open the LinkedIn app on your phone
• Click My Network
• Select Find Nearby
• Connect with me and your peers!
Putting Predictive Planning to Work

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Putting Predictive Planning to Work

  • 1. Integrated Business Analytics Solutions Putting Predictive Planning to Work Ron Moore June 12, 2018
  • 2. 2 Ron Moore • Principal Architect at Ranzal • Over 20 years Essbase consulting and training experience • Certified in Essbase, Planning and R programming • Many webcasts and KScope sessions • 19 Oracle University Quality Awards Intro
  • 3. 3 Comprehensive Business Solutions Ranzal’s solutions drive improved business performance through better decision making, strong customer engagement and optimized operations Deep Oracle Partnership Drives Customer Value Adaptable Deployment Models Diverse Client Portfolio & Industry Expertise Bio Tech and Pharma Medical Supplies Team Highlights Multiple Oracle ACEs Seasoned delivery team with avg ~6 yrs serving Ranzal clients Experienced mgmt team with avg 12 yrs leading Ranzal
  • 4. 4 8 Speaker Sessions Monday, 6/11: • 10:45am – 11:45am: Baha Mar's All In Bet on Red - The story of integrating data and master data with PBCS, FCCS and ARCS • 2:30pm - 3:30pm: Visual Approach to Essbase Calcs: 2018 • 4:15pm - 5:15pm: Integrated Planning Using Enterprise Planning and Budgeting Cloud Service at Sims Metal Management Tuesday, 6/12: • 9:00am - 10:00am: FDMEE versus Cloud Data Management - The Real Story • 10:15am - 11:15am: Edgewater Ranzal: Winning Strategies for Oracle Cloud Adoption: Should You Test Drive, Lease, or Buy? • 2:15pm - 3:15pm: Why Should I Care About DVD? Blu-Ray is the New Thing, Right? Wednesday, 6/13: • 11:45am - 12:45pm: Putting Predictive Planning to Work • 2:15pm - 3:15pm: EPM Automate - Automating Enterprise Performance Management Cloud Solutions Visit us at Booth # 407
  • 5. 5 Visit us at Booth # 407
  • 6. 6 • Overview • Potential Predictive Planning objectives • Walkthrough of a prediction • Understanding the prediction methods • Lessons from the field Agenda
  • 7. 7 • Smart View • Open forms or use ad-hoc views • Web interface for Planning Cloud • Tight integration with Planning forms • Automatically tests different forecasting methods, chooses the best and creates the forecast • 12 time series based methods including, moving averages, exponential smoothing, seasonal and non-seasonal and ARIMA Features Overview
  • 8. 8 • Automatically handles missing data and outliers • Flexible control of forecast granularity • Optionally source history from an alternate plan type • “Paste” predictions for Most Likely, Best Case and Worst Case • Comparative views • Predefined results report • Extract results to Excel Features Overview - continued
  • 9. 9 • Crystal Ball • Additional features such as Monte Carlo, correlation and regression • Essbase Calc Scripts/Business Rules • @TREND includes exponential smoothing and regression • @CORRELATION • Oracle R Enterprise (ORE) • Part of Oracle Advanced Analytics Related functionality
  • 10. 10 • While the brass ring is creating more accurate forecasts, there is a lot of value in a “second opinion” • Automatically create “seed” forecasts • Easily calculate and apply seasonality • Identify trends human forecasters might miss • Save time • Sanity check Potential Predictive Planning Objectives
  • 11. 11 • Forecast revenue and costs for P&L forecasts • Forecast walk-in traffic • Forecasts clicks for online sales • Forecast re-stock requirements for large number or low/medium costs parts Examples
  • 12. 12 • Manual forecasts for a large number or low cost parts would require a lot of manual effort for low to moderate return • Seasonality is easy to capture statistically and labor-intensive manually • Geographic distribution multiples the number of forecasts required Example
  • 13. 13 • Twice as much data as you want to predict • 2 full cycles for seasonality • Predictive Planning will interpolate missing values and normalize outliers • Too aggregated will lose definition and you may not have a place to store it • Too granular may be too sparse or too volatile Data Considerations
  • 15. 15 • Period and Year • Scenarios: e.g. Actual, Forecast and optionally transformations • Versions for forecast Best, Worst and Middle cases • “Business Units” : what levels do you want to store • Accounts : what levels do you want to store Outline Design
  • 16. 16 • Time Axis • Period, Year or both • Optionally Scenario and/or Version • No others • Series Axis • e.g. accounts or entities • Actual and Forecast Scenarios in rows • Not needed if you copy Actual to Forecast. Form Design
  • 17. 17 • Create Versions for Prediction and difference from control data (actual or comparison data) • Create dynamic difference formula Form Design – analyze error
  • 18. 18 • Lowest level of period determines granularity of prediction • Prediction end date is independent of the form • You can predict form members that are read only, but can’t paste them. Form Design (continued)
  • 19. 19 Walkthrough of a Prediction using Smart View
  • 21. 21 Set Up Prediction Menu Purpose Data Source Select data source plan type and Date Range Map Names Select scenarios and versions for comparison and prediction destination Member Selection Select which members to predict Options Select prediction options
  • 22. 22 • Optional connection to an alternate plan type with additional years • Select date range Set Up Prediction – Data Source
  • 23. 23 • Select scenario/version combinations • Historical data • Comparison views • Pasting predictions Set Up Prediction –Map Names
  • 24. 24 • Which members on the form to predict • Skip read-only Set Up Prediction – Member Selection
  • 25. 25 • Seasonality • Data “clean-up” • Which methods • Error measure • Confidence Interval Set Up Prediction - Options
  • 28. 28 Predict Button - continued
  • 29. 29 Prediction Results • Results in the Predictive Planning Panel but not yet pasted to form • Select member prediction to view from drop down
  • 30. 30 Predictive Planning Panel – Data and Statistics tabs
  • 32. 32 • Choose which prediction to paste • Current member • All members • Filtered members • Selected members • Choose the destination to store the predictions • Submit Data!! Paste Results
  • 39. 39 • Open the form • Actions | Predictive Planning Planning Web Interface
  • 44. 44 Components of a Prediction Component Parameters Level Alpha : smoothing parameter between 0 and 1 not inclusive Trend Beta : smoothing parameter for the second pass between 0 and 1 not inclusive Cycle/Seasonality Gamma: smoothing parameter for seasonality between 0 and 1 not inclusive Trend & Seasonality All of the above Error/Noise Source: Adapted from Predictive Planning documentation
  • 45. 45 Understanding the Prediction Methods Non-seasonal Method (Non-seasonal) Description Best for Forecast Type Parameters Single Moving Average Simple moving average Volatile data with no trend Straight flat line Period. 1 to ½ the number of data points Double Moving Average Applies moving average twice Trend but no seasonality Straight sloped line Period. 2 to 1/3 the number of data points Single Exponential Smoothing Weights more recent data more heavily Volatile data no trend No seasonality Straight flat line Alpha Double Exponential Smoothing Applies SES twice Trend , no seasonality Straight sloped line Alpha and beta Damped Trend Smoothing Trend is damped Trend , no seasonality Trend flattens over time Alpha, beta and phi Source: Adapted from Predictive Planning documentation
  • 46. 46 Method Description Best for Forecast Type Parameters Seasonal Additive Exponentially smoothed forecast + seasonal adjustment No trend and seasonality Seasonal cycle without trend Alpha, Gamma Seasonal Multiplicative Exponentially smoothed level and seasonal adjustment * seasonal adjustment No trend and seasonality increases or decreases Seasonal cycle without trend Alpha, Gamma Holt-Winter’s Additive Exponentially smoothed level, trend and adjustment + seasonal adjustment Trend and stable seasonality Trend and seasonal cycle Alpha , beta, gamma Holt-Winter’s Multiplicative Exponentially smoothed level, trend and adjustment * seasonal adjustment Trend and increasing seasonality Trend and seasonal cycle Alpha , beta, gamma Damped Trend Additive Seasonal Projects seasonality, damped trend and level separately and reassembles - additive Trend and seasonality Flattening with seasonality Alpha, Beta, Gamma, Phi Damped Trend Multiplicative Seasonal Projects seasonality, damped trend and level separately and reassembles - multiplicative Trend and seasonality Flattening with seasonality Alpha, Beta, Gamma, Phi Understanding the Prediction Methods Seasonal Source: Adapted from Predictive Planning documentation
  • 47. 47 Non Seasonal Seasonality Stable Increasing or Decreasing No Trend Single Moving Average Single Exponential Smoothing Seasonal Additive Seasonal Multiplicative Trend Double Moving Average Double Exponential Smoothing Damped Trend Non-seasonal Holt-Winter’s Additive Damped Trend Additive Damped Trend Multiplicative Holt-Winter’s Multiplicative Methods by Trend and Seasonality Source: Adapted from Predictive Planning documentation
  • 48. 48 Error Measurements Error Abbr. Error Measure Description RMSE default Root Mean squared error Square root of the average of the squared errors MAD Mean Absolute Deviation Average of the absolute value of the errors MAPE Mean Absolute Percentage Error Average of the sum of the average errors
  • 49. 49 • Hold out a few months to compare to actuals • How much data can you afford to hold out before it affects the forecast, in particular seasonality? • Hold out some business units • Do the Business Units behave the same way from a forecast point of view? Back-Testing Approaches
  • 50. 50 • Data quality especially at lowest levels • New company with many new service introductions created a lot of cannibalization • Missing data at lowest levels. Need to pick a level with stable data. • Logically inconsistent sets of forecasts. e.g. Revenue and costs. Costs should probably be driven by revenue not forecasted independently. • “Events” that affect the actual outcome e.g. advertising, weather Lessons From the Field
  • 51. 51 • Identifying and quantifying seasonality alone can be a big improvement and time savings • Consider Predictive Planning for selected “seed” forecasts • Predictive Planning may identify trends that aren’t obvious looking at numbers in a spreadsheet. • Consider Predictive Planning where you need speed and low cost • Consider Predictive Planning as a sanity check or second opinion Lesson form the Field - continued
  • 52. 52 Let’s Connect on LinkedIn! • Open the LinkedIn app on your phone • Click My Network • Select Find Nearby • Connect with me and your peers!