By Changing Your Words You Will create
Positive and Effective Results
11 solutions for you to use and motivate
your “Team” to another level of
performance. Simply by changing the words
you address them with!

This is a dedication to a man who understood
This better then anyone else!
I was fortune enough to buy this book a long time ago...
David Schwartz
More of his article to follow!!

When you speak or write you are, in a sense,
A projector showing movies in
the minds of others.
And the pictures you create determine
How you and others will react!

Example One!
It's no use, we're whipped.
Creating positive mind images:
We're not whipped yet. Let's keep trying. Here's a
new angle.

Example two
I was in that business once and l failed. Never
again.
Creating positive mind images:
I went broke but it was my own fault.
I am going to try it again.

Example Three
I've tried but the products won't sell. People do not
want them at all.
Creating positive mind images:
So far I’ve not been able to sell this product. But
it is good and l am going to find the formula that
will put it over.

Example Four
The market is saturated. Imagine, 75 percent of
the potential has already been sold. Better get
out.
Creating positive mind images:
Imagine 25 percent of the market is still not
sold. Count me in. This looks big!!

Example Five
Five years is too long a time to spend before I’ll
get into the top ranks in your company. Count
me out.
Creating positive mind images:
Five years is really not really a long time. Just
think, that leaves me 30 years to serve at a high
level.

Example Six
Competition has all the advantage. How do you
expect me to sell against them.
Creating positive mind images:
Competition is strong. There is no denying that, but no
one ever has all the advantages. Let's put our heads
together and figure out a way to beat them at there own
game

Example Seven
Nobody will ever want this product.
Creating positive mind images:
In it's present form, it may not be sale-able, but
let's consider some modifications.

Example Eight
Let's wait until a recession comes along, then buy
stocks.
Creating positive mind images:
Let's invest now. Bet on prosperity, not
depression.

Example Nine
I am too young (old) for this job.
Creating positive mind images:
Being young (old) is a distinct advantage!

Example Ten
The orders have been small. Cut them off.
Creating positive mind images:
Their orders have been small. Let's map out a
plan for selling them more of their needs.

Example Eleven
It won't work, let me prove it. The image: Dark,
gloom, disappointment, grief, failure.
Creating positive mind images:
It will work, let me prove it. The image: Bright,
hope, success, fun and victory.

The important measure of a person's
vocabulary is not the size or the number
of words he or she uses. Rather, the
thing that counts, the only thing that
counts about one's vocabulary, is the
effect his words and phrases have on his
own and others thinking.

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