The document discusses the live streaming app Meerkat and analyzes its value proposition, use cases, metrics, business applications, costs, success factors, and failures compared to its main competitor Periscope. It notes that Meerkat's live streaming of events at SXSW in 2015 and exclusive interviews brought it early success. However, Twitter's acquisition of Periscope negatively impacted Meerkat by terminating its access. The conclusion states that for Meerkat to remain competitive, it needs to partner with other social networks and continue innovating its technology.

1. Is Meerkat par se or is there life
after Tweeter
JOSEPH CHENG
OCTOBER 22,2015

2. Value Proposition
Allow user to share their
experience with friends in a live
video streaming
Image from: en.wikipedia.org

3. Use
• Live stream events such as
• Concert
• Seminar
• Memorable moment/Special moment
• News event
• As it happen
https://www.quora.com/Meerkat-and-Periscope-Launch-Spring-2015/How-can-Meerkat-monetize
http://www.cyberalert.com/blog/index.php/meerkat-app-may-transform-pr-social-media-marketing/
Image from: foromanualidades.facilisimo.com

4. Date/Time use
As it happen
Image from: en.wikipedia.org

5. METRICS
• HTTP://WWW.ALEXA.COM/SITEINFO/MEERKATAPP.CO

6. METRICS
• HTTP://WWW.ALEXA.COM/SITEINFO/MEERKATAPP.CO

7. METRICS
• HTTP://WWW.ALEXA.COM/SITEINFO/MEERKATAPP.CO

8. B2B
• Video conference
• Special Product/Event Announcement
• Marketing Opportunities
• Webinar
• Instructional Video
http://kimgarst.com/what-is-the-meerkat-app-and-3-ways-to-use-it-for-business
http://fortune.com/2015/03/24/meerkat-video-broadcasting/
http://www.cyberalert.com/blog/index.php/meerkat-app-may-transform-pr-social-media-marketing/
Image from: techcrunch.com

9. Business Cost
• For conference call there are minimal cost
• There are privacy concerns
• There are also copyright infringement
• Hard to collect consent in a live stream
http://fortune.com/2015/04/27/periscope-meerkat-apps/
http://www.theguardian.com/media-network/2015/mar/31/meerkat-periscope-live-
streaming-copyright-brands

10. Success
• Live stream in 2015 at SxSW
• Exclusive live video interview by CNN Brian
Steller
• Early embrace of live streaming in news
gathering
• Early embrace by first adopter to broadcast
live events
http://mashable.com/2015/03/15/meerkat-uses/#RBPqMmm7VkqC
http://www.adweek.com/socialtimes/social-live-streaming-apps-a-look-at-the-competition/625734
http://www.cyberalert.com/blog/index.php/meerkat-app-may-transform-pr-social-media-marketing/
https://contently.com/strategist/2015/03/11/despite-the-hype-is-meerkat-really-worth-your-time/
Image from: www.sailingbystives.com

11. Failure
• When Tweeter purchase Periscope and terminate access
by Meerkat
https://medium.com/@krogsgard/meerkat-is-mostly-terrible-for-now-f0c6c07d3278
http://www.business2community.com/social-media/meerkat-app-next-big-thing-01177037
https://www.linkedin.com/pulse/startup-lessons-learned-from-meerkat-steven-mcmurray
https://contently.com/strategist/2015/03/11/despite-the-hype-is-meerkat-really-worth-
your-time/
image from: www.playground.it

12. Failure
https://www.quantcast.com/meerkatapp.co

13. CONCLUSION
• With Tweeter backing Periscope, it already have significant
impact on Meerkat
• Meerkat need to partner out with another social medium
such as snapchat, facebook to maintain the value
proposition
• Also Meerkat to vault it technology to create more user
friendly and more innovation so adopter will have some
incentive to continue to champion the technology
Image from: http://disney-fan-
fiction.wikia.com/wiki/File:Captain_Meerkat.PNG

14. BIBLIOGRAPHY
• WEB. 15 OCT. 2015. <HTTPS://WWW.LINKEDIN.COM/PULSE/STARTUP-LESSONS-LEARNED-FROM-MEERKAT-STEVEN-MCMURRAY>.
• WEB. 15 OCT. 2015. <HTTPS://WWW.APPANNIE.COM/TOURS/USAGE-INTELLIGENCE/>.
• WEB. 15 OCT. 2015. <HTTP://WWW.THEGUARDIAN.COM/MEDIA-NETWORK/2015/MAR/31/MEERKAT-PERISCOPE-LIVE-STREAMING-
COPYRIGHT-BRANDS>.
• "CAN MEERKAT STILL COMPETE AGAINST PERISCOPE?" MASHABLE. WEB. 15 OCT. 2015.
<HTTP://MASHABLE.COM/2015/05/08/PERISCOPE-VS-MEERKAT-MAYPAC/#OTOSG2.G_5QL>.
• "COMPETITIVE INTELLIGENCE." MEERKATAPP.CO SITE OVERVIEW. WEB. 15 OCT. 2015.
<HTTP://WWW.ALEXA.COM/SITEINFO/MEERKATAPP.CO>.
• "DESPITE THE HYPE, IS MEERKAT REALLY WORTH YOUR TIME?" THE CONTENT STRATEGIST DESPITE THE HYPE IS MEERKAT REALLY
WORTH YOUR TIME COMMENTS. 11 MAR. 2015. WEB. 15 OCT. 2015.
<HTTPS://CONTENTLY.COM/STRATEGIST/2015/03/11/DESPITE-THE-HYPE-IS-MEERKAT-REALLY-WORTH-YOUR-TIME/>.
• "EVERYTHING YOU NEED TO KNOW ABOUT MEERKAT, THE APP THAT HAS TAKEN OVER SXSW."PASTEMAGAZINE.COM. WEB. 15 OCT.
2015. <HTTP://WWW.PASTEMAGAZINE.COM/ARTICLES/2015/03/EVERYTHING-YOU-NEED-TO-KNOW-ABOUT-MEERKAT-THE-
APP.HTML>.
• "HOW EARLY ADOPTERS ARE USING MEERKAT AND PERISCOPE." FORTUNE HOW EARLY ADOPTERS ARE USING MEERKAT AND PERISCOPE
COMMENTS. 27 APR. 2015. WEB. 15 OCT. 2015. <HTTP://FORTUNE.COM/2015/04/27/PERISCOPE-MEERKAT-APPS/>.

15. BIBLIOGRAPHY
• LIPSCHULTZ, JEREMY. "SOCIAL MEDIA LESSONS LEARNED FROM MEERKAT." THE HUFFINGTON POST. THEHUFFINGTONPOST.COM. WEB. 15 OCT.
2015. <HTTP://WWW.HUFFINGTONPOST.COM/JEREMY-HARRIS-LIPSCHULTZ/SOCIAL-MEDIA-LESSONS-LEARNED_B_6891116.HTML>.
• "MEERKAT." MEERKAT. WEB. 15 OCT. 2015. <HTTPS://WWW.CRUNCHBASE.COM/ORGANIZATION/MEERKAT#/ENTITY>.
• "MEERKAT APP MAY TRANSFORM PR, SOCIAL MEDIA MARKETING." CYBERALERT BLOG. WEB. 15 OCT. 2015.
<HTTP://WWW.CYBERALERT.COM/BLOG/INDEX.PHP/MEERKAT-APP-MAY-TRANSFORM-PR-SOCIAL-MEDIA-MARKETING/>.
• “MEERKAT APP – THE NEXT BIG THING." BUSINESS 2 COMMUNITY. WEB. 15 OCT. 2015. <HTTP://WWW.BUSINESS2COMMUNITY.COM/SOCIAL-
MEDIA/MEERKAT-APP-NEXT-BIG-THING-01177037>.
• "MEERKAT AND PERISCOPE LAUNCH (SPRING 2015): HOW CAN MEERKAT MONETIZE?FREQUENTLY ASKED IN." HOW CAN MEERKAT MONETIZE? WEB.
15 OCT. 2015.
• "MEERKAT IS MOSTLY TERRIBLE (FOR NOW)." MEDIUM. 16 MAR. 2015. WEB. 15 OCT. 2015. <HTTPS://MEDIUM.COM/@KROGSGARD/MEERKAT-IS-
MOSTLY-TERRIBLE-FOR-NOW-F0C6C07D3278>.
• "MEERKATAPP.CO TRAFFIC AND DEMOGRAPHIC STATISTICS BY QUANTCAST." MEERKATAPP.CO TRAFFIC AND DEMOGRAPHIC STATISTICS BY
QUANTCAST. WEB. 15 OCT. 2015. <HTTPS://WWW.QUANTCAST.COM/MEERKATAPP.CO>.
• "THE MOST CREATIVE USES FOR MEERKAT, SXSW'S HOTTEST APP." MASHABLE. WEB. 15 OCT. 2015.
<HTTP://MASHABLE.COM/2015/03/15/MEERKAT-USES/#RBPQMMM7VKQC>.
• "WHAT IS MEERKAT? THE LATEST SOCIAL MEDIA CRAZE GARNERING CONTROVERSY AND FUNDING." GLOBAL NEWS WHAT IS MEERKAT THE LATEST
SOCIAL MEDIA CRAZE GARNERING CONTROVERSY AND FUNDING. 25 MAR. 2015. WEB. 15 OCT. 2015.
<HTTP://GLOBALNEWS.CA/NEWS/1903186/WHAT-IS-MEERKAT-THE-LATEST-SOCIAL-MEDIA-CRAZE-GARNERING-CONTROVERSY-AND-
FUNDING/>.

16. BIBLIOGRAPHY
• "WHAT IS THE MEERKAT APP AND 3 WAYS TO USE IT FOR BUSINESS." KIM GARST BOOM SOCIAL SOCIAL SELLING STRATEGIES THAT
ACTUALLY WORK. 24 MAR. 2015. WEB. 15 OCT. 2015. <HTTP://KIMGARST.COM/WHAT-IS-THE-MEERKAT-APP-AND-3-WAYS-TO-
USE-IT-FOR-BUSINESS>.
• "WHEN LIVE VIDEO APP MEERKAT IS AN UNWELCOME GUEST." FORTUNE WHEN LIVE VIDEO APP MEERKAT IS AN UNWELCOME GUEST
COMMENTS. 24 MAR. 2015. WEB. 15 OCT. 2015. <HTTP://FORTUNE.COM/2015/03/24/MEERKAT-VIDEO-BROADCASTING/>.

17. THANK YOU