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Essential crowdfunding marketing checklist

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Don't miss this essential crowdfunding marketing checklist for everything you need to raise money in the crowd. Second in a four-part crowd funding checklist series that covers everything from crowdfunding promotion to leveraging your success for future fundraising ideas and small business projects.

Publié dans : Business
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Essential crowdfunding marketing checklist

  1. 1. Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/ Essential 15-Point Crowdfunding Marketing Checklist Use this crowdfunding marketing checklist to save time and money for your crowdfunding campaign: http://www.crowd101.com/2015/05/essential-crowdfunding-marketing-checklist/
  2. 2. Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/ While you can market your crowdfunding campaign without spending a dime, it doesn’t necessarily mean you should but it also doesn’t mean you have to shell out hundreds of dollars to crowdfunding promotion scams.
  3. 3. Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/ Crowdfunding marketing is about giving yourself time to use the free resources on the internet and leveraging the power of community. Most of your crowdfunding marketing will be done before you even launch your campaign on a crowdfunding platform.
  4. 4. Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/ Crowdfunding Marketing Checklist: Social Media Social media can be the most important tools for your crowdfunding campaign but also the most frustrating. To really be successful, use a combination of community building and sharing other people’s news  Write out a strategy for how often you will share social media messages and how you plan on building community through the networks  Post at least a few times a week to each of the major social media networks.  Answer questions and comment on other people’s social media news.  Send a link to friends/followers on each network and ask them to follow/friend on the other social networks  Join at least two groups on Facebook and LinkedIn that are relevant to your campaign. 24 step crowdfunding checklist: http://www.crowd101.com/2015/05/crowdfunding-checklist-guide-success/
  5. 5. Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/ Crowdfunding Marketing Checklist: Online Outreach  Join online forums or affinity groups related to your campaign. Engage with comments and answering questions  Recruit someone from your crowdfunding team to join and engage on online forums or groups  Send links and a request to join social media groups and your campaign blog/website  Talk about your upcoming campaign and ask for input – recruit anyone that offers input to be a bigger part of the campaign  Run an email subscriber contest on your website or blog 500% boost in fundraising outreach with this contest strategy: http://www.crowd101.com/2015/04/boost- fundraising-outreach-contest-strategy/
  6. 6. Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/ Crowdfunding Marketing Checklist: Offline Marketing  Talk local groups or organizations related to your campaign. Ask to  Give a brief five-minute presentation at the next group meeting.  For input after the presentation and personally approach anyone offering advice after the meeting. Distribute a card with your email/phone number and a relevant question to each person 5 Essentials for Crowdfunding Success: http://www.crowd101.com/2015/04/5-essentials-for-crowdfunding-success/
  7. 7. Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/  Organize a pre-launch party. Ask your interested network about their connections that might be interested in attending. Talk about how to approach people about the campaign, main talking points and how to ask for a pledge. Personally collect pledge cards through the event and update a Pre- launch Funding Goal chart 33 Expert Tips to Boost Fundraising Ideas and Crowd Campaigns: http://www.crowd101.com/2015/04/expert-tips- boost-fundraising-ideas-crowd-campaigns/
  8. 8. Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/ Crowdfunding Marketing Checklist: Resources  Use a social media tool like Buffer or HootSuite to manage social media sharing  Develop at least three videos, each between one minute and up to five minutes, for use on the campaign page, YouTube and Vimeo  Develop at least 6 images relevant to your crowdfunding campaign that you can share on your campaign page, Pinterest and social media Check out the book, Step-by-Step Crowdfunding, for more detail on each point in the crowdfunding marketing checklist: http://www.crowd101.com/crowdfunding-ebook-services/

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