1.
Designing Short, Simple, and
Effective Video Content for
Online Consumption
Joseph Labrecque | eLCCConference | April 14th 2016

2.
Joseph Labrecque
Senior Interactive Software Engineer
Adjunct Faculty
University of Denver
Principal and Sole Proprietor
Fractured Vision Media, LLC
Adobe EducationLeader
Adobe Community Professional
Adobe Systems, Inc.
Apache Flex Committer
Apache SoftwareFoundation
Author
Lynda.com, TrainSimple, Adobe Press, Peachpit,
Brainbuffet, Packt, O’Reilly, video2brain

3.
Admonition
Viewpoints Disclaimer

4.
Preparation
Planning and Preproduction

5.
What Sort of Video?
Short, focused, directed video (2-8m)
Quality of content
Quality of media

6.
Quality Content
Outline each segment
Write a compelling introduction
Write a concise outro
Keep everything else unscripted if
possible!

7.
Recording Content
Preparation is Everything!

8.
Quality Video
Know your destination resolution
Record in video-native resolution
Edit in video-native resolution
Encode in video-native resolution

9.
Recording Audio
USE A QUALITY MICROPHONE.
SERIOUSLY.
Beyerdynamic DT-297-PV-MKII-80
(cardioid condenser)
Rode Procaster
(dynamic capsule)
It doesn’t matter how good your video is
if the audio is junk.

10.
Recording Environment
No fans or loud computers
No animals
No furnaces or air conditioners
Quiet as possible
Use acoustic foam

11.
Quality Audio Capture

12.
Solid Mixer / Preprocessor

13.
Quality vs. Standard

14.
Processing Recorded Content
Treating Audio

15.
Processing Audio
You may want to add some effects to
clean and sweeten your audio.
Gate
EQ
Compression
Easy to overdo it!

16.
Adobe Audition

17.
Cakewalk Sonar

18.
Izotope Ozone / Nectar

19.
Editing
Camtasia Studio and Premiere Pro

20.
Editing Audio
If your recording is noisy – do it over!
Keep an eye on your levels.
-6DB is usually okay for voiceover…

21.
Editing Video
Making cuts?
Bring down audio first
Then cut!

22.
Camtasia Studio

23.
Adobe Premiere

24.
Patching Content
Dealing with audio and video patches

25.
What is Patching?
New audio fragments
New video fragments
Perhaps revisit previously recorded
content.

26.
Patch Notes
Often includes timings from draft
render.
Don’t lose track of timings!

27.
Advanced Content Production
After Effects and Animate CC

28.
Adobe After Effects

29.
Adobe Animate (Flash Professional)

30.
Wrapping Up
Recent Publications

31.
Adobe Animate CC: First Look
LYNDA.COM/JOSEPHLABRECQUE

32.
Animate CC Game Development
TRAINSIMPLE.COM/COURSEDETAILUSER.ASPX?ID=228

33.
Learn Adobe Animate CC for Interactive Media
AMAZON.COM/AUTHOR/JOSEPHLABRECQUE

34.
Thank You
Email: Joseph.Labrecque@du.edu
Web: JosephLabrecque.com
Blog: inflagrantedelicto.memoryspiral.com
Twitter: twitter.com/JosephLabrecque
LinkedIn: linkedin.com/in/JosephLabrecque
Lynda.com: lynda.com/JosephLabrecque
Amazon: amazon.com/author/JosephLabrecque