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Designing Short, Simple, and
Effective Video Content for
Online Consumption
Joseph Labrecque | eLCCConference | April 14th...
Joseph Labrecque
Senior Interactive Software Engineer
Adjunct Faculty
University of Denver
Principal and Sole Proprietor
F...
Admonition
Viewpoints Disclaimer
Preparation
Planning and Preproduction
What Sort of Video?
Short, focused, directed video (2-8m)
Quality of content
Quality of media
Quality Content
Outline each segment
Write a compelling introduction
Write a concise outro
Keep everything else unscripted...
Recording Content
Preparation is Everything!
Quality Video
Know your destination resolution
Record in video-native resolution
Edit in video-native resolution
Encode in...
Recording Audio
USE A QUALITY MICROPHONE.
SERIOUSLY.
Beyerdynamic DT-297-PV-MKII-80
(cardioid condenser)
Rode Procaster
(d...
Recording Environment
No fans or loud computers
No animals
No furnaces or air conditioners
Quiet as possible
Use acoustic ...
Quality Audio Capture
Solid Mixer / Preprocessor
Quality vs. Standard
Processing Recorded Content
Treating Audio
Processing Audio
You may want to add some effects to
clean and sweeten your audio.
Gate
EQ
Compression
Easy to overdo it!
Adobe Audition
Cakewalk Sonar
Izotope Ozone / Nectar
Editing
Camtasia Studio and Premiere Pro
Editing Audio
If your recording is noisy – do it over!
Keep an eye on your levels.
-6DB is usually okay for voiceover…
Editing Video
Making cuts?
Bring down audio first
Then cut!
Camtasia Studio
Adobe Premiere
Patching Content
Dealing with audio and video patches
What is Patching?
New audio fragments
New video fragments
Perhaps revisit previously recorded
content.
Patch Notes
Often includes timings from draft
render.
Don’t lose track of timings!
Advanced Content Production
After Effects and Animate CC
Adobe After Effects
Adobe Animate (Flash Professional)
Wrapping Up
Recent Publications
Adobe Animate CC: First Look
LYNDA.COM/JOSEPHLABRECQUE
Animate CC Game Development
TRAINSIMPLE.COM/COURSEDETAILUSER.ASPX?ID=228
Learn Adobe Animate CC for Interactive Media
AMAZON.COM/AUTHOR/JOSEPHLABRECQUE
Thank You
Email: Joseph.Labrecque@du.edu
Web: JosephLabrecque.com
Blog: inflagrantedelicto.memoryspiral.com
Twitter: twitt...
Designing Short, Simple, and Effective Video Content for Online Consumption
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Designing Short, Simple, and Effective Video Content for Online Consumption

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Presentation slides for the 2016 eLCC conference.

Having authored and produced online training videos for years for publishers like Lynda.com, TrainSimple, and Adobe; there are some definite workflow tips to creating effective video content that students will watch - and will look and sound technically robust. Discuss preparation, recording, editing, and distribution.

Joseph Labrecque, Senior Interactive Software Engineer, University of Denver

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Designing Short, Simple, and Effective Video Content for Online Consumption

  1. 1. Designing Short, Simple, and Effective Video Content for Online Consumption Joseph Labrecque | eLCCConference | April 14th 2016
  2. 2. Joseph Labrecque Senior Interactive Software Engineer Adjunct Faculty University of Denver Principal and Sole Proprietor Fractured Vision Media, LLC Adobe EducationLeader Adobe Community Professional Adobe Systems, Inc. Apache Flex Committer Apache SoftwareFoundation Author Lynda.com, TrainSimple, Adobe Press, Peachpit, Brainbuffet, Packt, O’Reilly, video2brain
  3. 3. Admonition Viewpoints Disclaimer
  4. 4. Preparation Planning and Preproduction
  5. 5. What Sort of Video? Short, focused, directed video (2-8m) Quality of content Quality of media
  6. 6. Quality Content Outline each segment Write a compelling introduction Write a concise outro Keep everything else unscripted if possible!
  7. 7. Recording Content Preparation is Everything!
  8. 8. Quality Video Know your destination resolution Record in video-native resolution Edit in video-native resolution Encode in video-native resolution
  9. 9. Recording Audio USE A QUALITY MICROPHONE. SERIOUSLY. Beyerdynamic DT-297-PV-MKII-80 (cardioid condenser) Rode Procaster (dynamic capsule) It doesn’t matter how good your video is if the audio is junk.
  10. 10. Recording Environment No fans or loud computers No animals No furnaces or air conditioners Quiet as possible Use acoustic foam
  11. 11. Quality Audio Capture
  12. 12. Solid Mixer / Preprocessor
  13. 13. Quality vs. Standard
  14. 14. Processing Recorded Content Treating Audio
  15. 15. Processing Audio You may want to add some effects to clean and sweeten your audio. Gate EQ Compression Easy to overdo it!
  16. 16. Adobe Audition
  17. 17. Cakewalk Sonar
  18. 18. Izotope Ozone / Nectar
  19. 19. Editing Camtasia Studio and Premiere Pro
  20. 20. Editing Audio If your recording is noisy – do it over! Keep an eye on your levels. -6DB is usually okay for voiceover…
  21. 21. Editing Video Making cuts? Bring down audio first Then cut!
  22. 22. Camtasia Studio
  23. 23. Adobe Premiere
  24. 24. Patching Content Dealing with audio and video patches
  25. 25. What is Patching? New audio fragments New video fragments Perhaps revisit previously recorded content.
  26. 26. Patch Notes Often includes timings from draft render. Don’t lose track of timings!
  27. 27. Advanced Content Production After Effects and Animate CC
  28. 28. Adobe After Effects
  29. 29. Adobe Animate (Flash Professional)
  30. 30. Wrapping Up Recent Publications
  31. 31. Adobe Animate CC: First Look LYNDA.COM/JOSEPHLABRECQUE
  32. 32. Animate CC Game Development TRAINSIMPLE.COM/COURSEDETAILUSER.ASPX?ID=228
  33. 33. Learn Adobe Animate CC for Interactive Media AMAZON.COM/AUTHOR/JOSEPHLABRECQUE
  34. 34. Thank You Email: Joseph.Labrecque@du.edu Web: JosephLabrecque.com Blog: inflagrantedelicto.memoryspiral.com Twitter: twitter.com/JosephLabrecque LinkedIn: linkedin.com/in/JosephLabrecque Lynda.com: lynda.com/JosephLabrecque Amazon: amazon.com/author/JosephLabrecque

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