1. PERSONAL BRAND EXPLORATION
Joseph Mclean
Project & Portfolio I: Week 1
June 30th, 2022

2. IDENTITY
Picture of You
Goes Here
I’m from Holton, MI which is a really small town in
West Michigan. Everyone knows everyone and it has
really shown me how to be a great person in
communities. Being kind of someone in the
background has made me more analytical, and
having to develop a character that has given me
con
fi
dence. Being in Cub Scouts/Boy Scouts my whole
life has given me skills and the principles that I live
by. I would love to do anything in the sports industry,
but working potentially for WWE or FOX Sports is the
Mecca for me.

3. PROFESSION
Potential Job Titles
• Play by Play Announcer
• Sports Writer
• Camera Operator for Sports
BRAND ARCHETYPE
The way I would be working is trying to
always evolve what isn’t working. I
would always want a way to pivot when
things aren’t good so I don’t feel
trapped in the scenario. I would want
to take in feedback, and make the
changes it needs.
Sportscaster In Sports Entertainment
Picture Relevant
to Your Industry
Goes Here

4. [Hiring Personnel at Sports Media Companies]
TARGET AUDIENCE
Derek Gu
ffi
n
Outreach Plan:
• Making my Linked-In pro
fi
le more presentable with all the
important info.
• Connecting on Linked-In and following on social media. Send
out just a feeler out message.
• Waiting a couple weeks or months asking about internships
or an easy job to have.
PROFILE
PICTURE
Recruiter at PGA Tour
Dina Lalic
Outreach Plan:
• Making my Linked-In pro
fi
le more presentable with all the
important info.
• Connect on Linked-In & social media, and talk about my love
of WWE.
• First reaching out on Linked-In and asking either what they
look for or how to get involved with commentating.
PROFILE
PICTURE Recruiting Operations
Manager at WWE
Jenna Schafer
Outreach Plan:
• Making my Linked-In pro
fi
le more presentable with all the
important info.
• Connect on Linked-In & social media, and ask about getting a
connection at the Bally Sports in Detroit.
• First reaching out on Linked-In and asking either what they
look for or how to get involved with really anything.
PROFILE
PICTURE
Recruiter at Bally Sports

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• A entry level job at WWE like a production assistant.
• Connect with 20 employees at WWE and apply for a
couple jobs by March 2023.
Mid Term: (2030)
• I would want to have a role with WWE on the road helping
with operations.
• Constantly check on openings to go on the road and to
apply by 2027.
Long Term: (2038)
• Be a writer or commentator for WWE.
• Become respected and put my input into creative, and to
have a on camera or creative role by 2035.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Camera Operating
SOFT
HARD
Novice / Adept / Expert
Researching Skills Novice / Adept / Expert
Creative Thinking Novice / Adept / Expert
Tracking Public Opinions Novice / Adept / Expert
Video Creation
SOFT
HARD
Novice / Adept / Expert
Communication Novice / Adept / Expert
Writing Skills Novice / Adept / Expert
Creative Thinking Novice / Adept / Expert

7. I help sports entertainment companies like WWE
make engaging stories by listening to the fans
opinions and my own to
fl
ip the script.
PROMISE

8. CREDENTIALS
Work Experience:
• Boy Scout Senior Patrol Leader
• Eagle Scout Project
Education:
• Holton High School Class of 2021
• Dan Patrick School of Sportscasting, B.S., Full Sail University (2023)
Awards:
• Eagle Scout
• Order of The Arrow Brotherhood Member
• 2021 BCAM Team First Award Recipient
• 2020 Homecoming Court
• 2021 MHSAA Bowling State Quali
fi
er
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Dylan Foster
Industry Experience:
• Rollins Color & Play by Play
Commentating
Education:
• Full Sail University - Sportscasting Bachelors
(Sep. 2020 - Nov. 2022)
Leadership Experience:
• Producer of June Full Sail Live Show
• Supervisor at Wild River Brewing & Pizza Co.
Skills and Pro
fi
ciencies:
• Directing Skills
• Video Creation
• Camera work
Joseph Mclean
Overall Online Presence:
• 114 connections, custom banner image, semi professional
headshot, details on what he’s doing at Full Sail, He is active
on social media, puts out that LinkedIn is another way to put
himself out there to employers.
• Grade: Average, 70 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• 2021 Holton Varsity Football Film
Director
• Writer for Near North Now
Education:
• Full Sail University - Sportscasting Bachelors
(Feb. 2022 - Oct. 2023)
Leadership Experience:
• Eagle Scout
• Boy Scout Senior Patrol Leader
Skills and Pro
fi
ciencies:
• Camera operating
• Sports writing
• Tech savvy
Overall Online Presence:
• No connections, Blank banner, semi professional headshot,
not really any info on pro
fi
le besides interests, active on
many di
ff
erent social medias, LinkedIn URL customized
• Grade: Poor, 55 out of 100

10. COMPETITION
Eric Graver
Industry Experience
:
• Podcast Hos
t
• Sports Reporter - KOMU 8 & Mid-
Missouri CW (April 2021 - Present)
Education
:
• University of Missouri-Columbia - Sports Broadcasting,
Sports Journalism (Aug. 2018- Dec. 2021)
Leadership Experience
:
• Shooting vide
o
• Writing Scripts
Skills and Pro
fi
ciencies
:
• Writin
g
• Social Medi
a
• Journalis
m
• Editin
g
• Storytelling
Joseph Mclean
Overall Online Presence
:
• 133 connections, custom banner image, semi
professional headshot, not too much info in about
section, on tons of social media, news pro
fi
le pag
e
• Grade: Average, 75 out of 100
HEADSHOT HEADSHOT
Industry Experience
:
• 2021 Holton Varsity Football Film
Directo
r
• Writer for Near North Now
Education
:
• Full Sail University - Sportscasting Bachelors (Feb.
2022 - Oct. 2023)
Leadership Experience
:
• Eagle Scout
• Boy Scout Senior Patrol Leader
Skills and Pro
fi
ciencies
:
• Camera operatin
g
• Sports writin
g
• Tech savvy
Overall Online Presence
:
• No connections, Blank banner, Semi professional
headshot, not really any info on pro
fi
le besides
interests, active on many different social medias,
LinkedIn URL customize
d
• Grade: Poor, 55 out of 100

11. BRAND POSITION
For the sports media companies who need to break the
mold, I provide a young creative mind, trustworthy
morals, and a savior because I am the gold standard to
making your company evolve to new heights.
“SWAG”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• NXT: Great American Bash
‣ July 5th, 2022 | WWE Performance Center
• WWE Announcer Meet & Greet
‣ July 14th, 2022 | Full Sail University
• Dallas Cowboys vs Jacksonville Jaguars
‣ Dec. 18th, 2022 | TIAA Bank Field
Digital Marketing
• Primary Content: I would like to make graphics and post them on my
Instagram & Twitter accounts. Make videos and post them on my
Youtube channel.
• Primary Tools: I would use my Swaggy Productions Youtube Channel
for videos, Swaggy Productions Instagram & Twitter for graphic
posts. I would like to start posting a couple times a week and
writing things about sports.
• Website: To have a spot where all my social media is and things
people should know.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I want to have a mentorship of a veteran in this business that
has a lot of experience and that can help me navigate the
trials and tribulations of, for example the pro wrestling
business. EST. 2024
Formal Education
• Sportscasting B.S. - Oct. 2023
Technical Skills
• Use the studio time to get better at technical directing by
September 2022
• Get better understanding of the operations of NXT by
volunteering to help at events - August 2022
• Use photoshop to get better at making custom graphics -
October 2022
• Use Illustrator to make logos for my pages and show - August
2022
Soft Skills
• Start writing articles about sports to help my writing skills,
November 2022
• Use my social media pages to connect with the communities -
July 2022
• Go to concerts and other kind of events to be able to socialize
with other people - July/August 2022

14. Joseph Mclean
You know why people think of WWE as a rinse and
repeat shell of itself? Well, what I do is give the fans
what they have been craving for and deserve to see. The goal behind them
coming to or watching the show is to have a unique experience, and if they can’t
have it then they won’t be interested long term. I would let the fans have a
voice and take their input, and us it to cater to the feelings the fans have.
“

15. REFERENCES
Doyle, A. (2021, July 22). Top soft skills employers value with
examples. The Balance Careers.
https://www.thebalancecareers.com/list-of-soft-skills-2063770
Dale, N. (2022, May 31). 15 technical skills: De
fi
nitions and
examples for your resume. 15 Technical Skills: De
fi
nitions and
Examples For Your Resume.
https://www.wikijob.co.uk/interview-advice/competencies/
technical-skills
27-3023.00 - news analysts, reporters, and journalists. O*NET
OnLine. (n.d.).
https://www.onetonline.org/link/summary/27-3023.00
27-3011.00 - broadcast announcers and radio disc jockeys. O*NET
OnLine. (n.d.).
https://www.onetonline.org/link/summary/27-3011.00
27-4031.00 - camera operators, television, video, and
fi
lm. O*NET
OnLine. (n.d.).
https://www.onetonline.org/link/summary/27-4031.00
Derek Guf
fi
n - Jacksonville, Florida, United States - linkedin.com.
(n.d.).
https://www.linkedin.com/pub/dir/derek/guf
fi
n
Dina Lalic - Recruiting Operations manager - WWE | linkedin.
(n.d.).
https://www.linkedin.com/in/dina-lalic-a696162b
Jenna Schafer - recruiter - bally sports | linkedin. (n.d.).
https://www.linkedin.com/in/jenna-l-schafer
Putnam. (2022, April 13). Maverick brand Archetype - Kaye
Putnam: Psychology brand strategy. Kaye Putnam |
Psychology Driven Brand Strategist.
https://www.kayeputnam.com/brand-archetype-maverick/
https://images.app.goo.gl/GVNR7DQApqNLPR6f8 - Slide 8 Phot
o
https://www.linkedin.com/in/dylan-foster-19805b20b/ - Dylan
Foster LinkedI
n
https://www.linkedin.com/in/eric-graver-6226501a1/ - Eric Graver
LinkedI
n