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Joseph Porcelli | Nextdoor Sr. City Strategist & Professional Neighbor | 857-222-4420 | Joseph@nextdoor.com | @JosephPorcelli
Nextdoor: Engaging neighborhoods and
improving citizen satisfaction
The free and private social network for neighborhoods
Your Presenters
Joseph Porcelli
Senior City Strategist
Nextdoor.com
@JosephPorcelli
857-222-4420
joseph@nextdoor.com
Adrian Fine
City Strategist
Nextdoor
@adrianfine
adrian@nextdoor.com
415-294-0761
Lon Peterson
City of Palo Alto
Communications Manager
@LonWasHere
lon.peterson@cityofpaloalto.org
650-329-2656
Agenda
• Nextdoor background and differentiators
• How to engage at the neighborhood level
• Tips to improve citizen satisfaction
• How Palo Alto uses Nextdoor to increase citizen satisfaction
• Questions and answers
Nextdoor background and differentiators
Nextdoor is the private social
network for the neighborhood
Photo credit - Kimberly C. Gaines, CEO/Founder, sondai expressions creative, llc
Nextdoor empowers neighbors who might not otherwise connect to build
community and partner with government to create safer, stronger, and more
resilient Neighborhoods.
Social networks in a neighborhood
lower crime, improve public health
and raise test scores.
Robert Putnam, Harvard Professor and Author, Bowling Alone
“
“
56% of U.S. neighborhoods have launched Nextdoor
96,000
APRIL 2016
Private
Privacy is critical to creating
a safe, trusting environment
Local
Neighbors must verify their
address and use real names
Useful
Utility makes the service
an essential resource
Built from the ground up for all kinds of neighborhoods
Nextdoor is the lifeline to the neighborhood
Neighbor use Nextdoor on the web, via the app, or email
Our initial product focused on immediate neighbors
Next came nearby neighbors from adjacent neighborhoods
Members then asked to include city agencies and utilities
We are currently exploring how businesses fit into the neighborsphere
Nextdoor.com: Engaging Neighborhoods & Improving Citizen Satisfaction
How to engage at the neighborhood level
Engage Nextdoor members with Nextdoor for Public Agencies
• Communicate and engage with current verified residents
• Target messages and conversations into one, many, or all neighbor-defined
neighborhoods, agency-defined service areas, or their entire jurisdiction
• Inform, educate, and activate residents to take actions and change behaviors
that make their neighborhoods stronger, safer, and more resilient!
With Nextdoor for Public Agencies, staff can…
Post into specific neighborhoods or service areas
How Nextdoor for Public Agencies works
• Residents see agency posts on their Nextdoor
website or mobile app, as well as through email
• Residents can thanks and reply to agency posts,
or send agency users a private messages.
• Agencies cannot see other information about
residents or what they are discussing in their
neighborhoods
• Residents can mute discussions or staff, or
unsubscribe from an agency.
Nextdoor.com: Engaging Neighborhoods & Improving Citizen Satisfaction
Tips improve citizen satisfaction with Nextdoor
Configuration: Grant access to staff beyond the PIO
Focus: Post neighborhood-specific updates
Attitude: Behave like a “neighborhood concierge”
Approach: Mitigate for disruptions and close the loop
How Palo Alto uses
Nextdoor to improve
citizen satisfaction.
Nextdoor.com: Engaging Neighborhoods & Improving Citizen Satisfaction
Nextdoor in practice, at the local level
● As a Nextdoor employee, I connect cities with
their residents
● As a Palo Alto citizen, I see how my city uses
various channels to engage residents
● As a Planning Commissioner, I use civic input
to make better decisions
● Nextdoor is not the only channel, but it expands
the conversation beyond the usual suspects
Digital engagement for real results
● Palo Alto was losing local retail businesses.. and
residents were worried
● The city solicited feedback and I asked my
neighbors about the types of retail they wanted
to preserve or prohibit
● My personal post received 77 constructive
replies; the city’s outreach garnered over 210
replies and ideas
● This feedback helped the planning commission
write an ordinance that
○ preserved ground-floor retail
○ identified retail-types that citizens valued
○ curtailed certain retail uses
○ passed council’s approval (!)
• New York, NY
• Los Angeles, CA
• Harris County, TX
• Houston, TX
• Tarrant County, TX
• Santa Clara County, CA
• Phoenix, AZ
• Sacramento County, CA
• San Diego, CA
• Dallas, TX
• Franklin County, OH
• Travis County, TX
• San Jose, CA
• San Francisco, CA
• Austin, TX
• Fort Worth, TX
• San Mateo County, CA
• Charlotte, NC
• Nashville, TN
To date, Nextdoor has partnered with 1,600 + agencies
• Arlington, VA
• Prince George’s County, MD
• Howard County, MD
• Charles County, MD
• Fresno, CA
• Sacramento, CA
• Long Beach, CA
• Kansas City, MO
• Mesa, AZ
• Virginia Beach, VA
• Oakland, CA
• Arlington, TX
• Anaheim, CA
• St. Louis, MO
• Marion County, OR
• Pittsburgh, PA
• Riverside, CA
• Cincinnati, OH
• Arlington, VA
• Detroit, MI
• Fairfax County, VA
• Richmond, VA
• Greenbelt, MD
• Laurel, MD
• North Las Vegas, NV
• Chandler, AZ
• Orlando, FL
• Garland, TX
• Chesapeake, VA
• Irving, TX
• Niagara County, NY
• Boise, ID
• Modesto, CA
• Houston, TX
• Tarrant County, TX
• Santa Clara County, CA
• Phoenix, AZ
• Sacramento County, CA
• Philadelphia, PA
• Newark, NJ
• Raleigh, NC
• Columbus, OH
• Boston, MA
• Laurel, MD
• San Diego, CA
• Dallas, TX
• Franklin County, OH
• Travis County, TX
• San Jose, CA
• San Francisco, CA
• Austin, TX
• Fort Worth, TX
• San Mateo County, CA
• Charlotte, NC
• Nashville, TN
• Denver, CO
• Portland, OR
Nextdoor is the best way to reach your residents
● Engage and activate verified residents
● Target messages to specific neighborhoods or service areas
● No technical integration, contracts, or MOUs
● Nextdoor will always be free, and we are here to help you succeed
Learn more and sign up at nextdoor.com/agency
3
0
Questions for your presenters?
Joseph Porcelli
Senior City Strategist
Nextdoor.com
@JosephPorcelli
857-222-4420
joseph@nextdoor.com
Adrian Fine
City Strategist
Nextdoor
@adrianfine
adrian@nextdoor.com
415-294-0761
Lon Peterson
City of Palo Alto
Communications Manager
@LonWasHere
lon.peterson@cityofpaloalto.org
650-329-2656
Thank you
Joseph Porcelli | Nextdoor Sr. City Strategist & Professional Neighbor | 857-222-4420 | Joseph@nextdoor.com | @JosephPorcelli
31

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Nextdoor.com: Engaging Neighborhoods & Improving Citizen Satisfaction

  • 1. Joseph Porcelli | Nextdoor Sr. City Strategist & Professional Neighbor | 857-222-4420 | Joseph@nextdoor.com | @JosephPorcelli Nextdoor: Engaging neighborhoods and improving citizen satisfaction The free and private social network for neighborhoods
  • 2. Your Presenters Joseph Porcelli Senior City Strategist Nextdoor.com @JosephPorcelli 857-222-4420 joseph@nextdoor.com Adrian Fine City Strategist Nextdoor @adrianfine adrian@nextdoor.com 415-294-0761 Lon Peterson City of Palo Alto Communications Manager @LonWasHere lon.peterson@cityofpaloalto.org 650-329-2656
  • 3. Agenda • Nextdoor background and differentiators • How to engage at the neighborhood level • Tips to improve citizen satisfaction • How Palo Alto uses Nextdoor to increase citizen satisfaction • Questions and answers
  • 4. Nextdoor background and differentiators
  • 5. Nextdoor is the private social network for the neighborhood
  • 6. Photo credit - Kimberly C. Gaines, CEO/Founder, sondai expressions creative, llc Nextdoor empowers neighbors who might not otherwise connect to build community and partner with government to create safer, stronger, and more resilient Neighborhoods.
  • 7. Social networks in a neighborhood lower crime, improve public health and raise test scores. Robert Putnam, Harvard Professor and Author, Bowling Alone “ “
  • 8. 56% of U.S. neighborhoods have launched Nextdoor 96,000 APRIL 2016
  • 9. Private Privacy is critical to creating a safe, trusting environment Local Neighbors must verify their address and use real names Useful Utility makes the service an essential resource Built from the ground up for all kinds of neighborhoods
  • 10. Nextdoor is the lifeline to the neighborhood
  • 11. Neighbor use Nextdoor on the web, via the app, or email
  • 12. Our initial product focused on immediate neighbors
  • 13. Next came nearby neighbors from adjacent neighborhoods
  • 14. Members then asked to include city agencies and utilities
  • 15. We are currently exploring how businesses fit into the neighborsphere
  • 17. How to engage at the neighborhood level
  • 18. Engage Nextdoor members with Nextdoor for Public Agencies
  • 19. • Communicate and engage with current verified residents • Target messages and conversations into one, many, or all neighbor-defined neighborhoods, agency-defined service areas, or their entire jurisdiction • Inform, educate, and activate residents to take actions and change behaviors that make their neighborhoods stronger, safer, and more resilient! With Nextdoor for Public Agencies, staff can…
  • 20. Post into specific neighborhoods or service areas
  • 21. How Nextdoor for Public Agencies works • Residents see agency posts on their Nextdoor website or mobile app, as well as through email • Residents can thanks and reply to agency posts, or send agency users a private messages. • Agencies cannot see other information about residents or what they are discussing in their neighborhoods • Residents can mute discussions or staff, or unsubscribe from an agency.
  • 23. Tips improve citizen satisfaction with Nextdoor Configuration: Grant access to staff beyond the PIO Focus: Post neighborhood-specific updates Attitude: Behave like a “neighborhood concierge” Approach: Mitigate for disruptions and close the loop
  • 24. How Palo Alto uses Nextdoor to improve citizen satisfaction.
  • 26. Nextdoor in practice, at the local level ● As a Nextdoor employee, I connect cities with their residents ● As a Palo Alto citizen, I see how my city uses various channels to engage residents ● As a Planning Commissioner, I use civic input to make better decisions ● Nextdoor is not the only channel, but it expands the conversation beyond the usual suspects
  • 27. Digital engagement for real results ● Palo Alto was losing local retail businesses.. and residents were worried ● The city solicited feedback and I asked my neighbors about the types of retail they wanted to preserve or prohibit ● My personal post received 77 constructive replies; the city’s outreach garnered over 210 replies and ideas ● This feedback helped the planning commission write an ordinance that ○ preserved ground-floor retail ○ identified retail-types that citizens valued ○ curtailed certain retail uses ○ passed council’s approval (!)
  • 28. • New York, NY • Los Angeles, CA • Harris County, TX • Houston, TX • Tarrant County, TX • Santa Clara County, CA • Phoenix, AZ • Sacramento County, CA • San Diego, CA • Dallas, TX • Franklin County, OH • Travis County, TX • San Jose, CA • San Francisco, CA • Austin, TX • Fort Worth, TX • San Mateo County, CA • Charlotte, NC • Nashville, TN To date, Nextdoor has partnered with 1,600 + agencies • Arlington, VA • Prince George’s County, MD • Howard County, MD • Charles County, MD • Fresno, CA • Sacramento, CA • Long Beach, CA • Kansas City, MO • Mesa, AZ • Virginia Beach, VA • Oakland, CA • Arlington, TX • Anaheim, CA • St. Louis, MO • Marion County, OR • Pittsburgh, PA • Riverside, CA • Cincinnati, OH • Arlington, VA • Detroit, MI • Fairfax County, VA • Richmond, VA • Greenbelt, MD • Laurel, MD • North Las Vegas, NV • Chandler, AZ • Orlando, FL • Garland, TX • Chesapeake, VA • Irving, TX • Niagara County, NY • Boise, ID • Modesto, CA • Houston, TX • Tarrant County, TX • Santa Clara County, CA • Phoenix, AZ • Sacramento County, CA • Philadelphia, PA • Newark, NJ • Raleigh, NC • Columbus, OH • Boston, MA • Laurel, MD • San Diego, CA • Dallas, TX • Franklin County, OH • Travis County, TX • San Jose, CA • San Francisco, CA • Austin, TX • Fort Worth, TX • San Mateo County, CA • Charlotte, NC • Nashville, TN • Denver, CO • Portland, OR
  • 29. Nextdoor is the best way to reach your residents ● Engage and activate verified residents ● Target messages to specific neighborhoods or service areas ● No technical integration, contracts, or MOUs ● Nextdoor will always be free, and we are here to help you succeed Learn more and sign up at nextdoor.com/agency
  • 30. 3 0 Questions for your presenters? Joseph Porcelli Senior City Strategist Nextdoor.com @JosephPorcelli 857-222-4420 joseph@nextdoor.com Adrian Fine City Strategist Nextdoor @adrianfine adrian@nextdoor.com 415-294-0761 Lon Peterson City of Palo Alto Communications Manager @LonWasHere lon.peterson@cityofpaloalto.org 650-329-2656
  • 31. Thank you Joseph Porcelli | Nextdoor Sr. City Strategist & Professional Neighbor | 857-222-4420 | Joseph@nextdoor.com | @JosephPorcelli 31