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Over more than 35 years and seven of the last 10 presidential campaigns, the Bush family has built its family name into an enduring, globally known brand. But note the radical change this year: Instead of continuing to focus on the Bush name with the familiar colors, Jeb Bush's campaign identity actually tries to be a new brand extension with its red Jeb! (with an exclamation point) moving in a new direction, looking very different than the Bush brand voters have grown used to. Note the 1980 slogan and colors used by Reagan-Bush (Make America Great Again) has been appropriated by frontrunner Donald Trump). One result: poll numbers for George W. Bush have climbed since the Paris terrorist attacks while Jeb Bush's numbers have continually fallen since Trump entered the race. Turning Jeb! into its own brand extension hasn't helped him. Trump routinely criticizes the Jeb! brand (calling Bush Jeb while other candidates are called by their last names) even as other contenders praise Jeb Bush's brother and father for their presidencies.
Evolution of the Bush Brand
Evolution of the Bush Brand
Joseph Serwach
Branding strategy for the State of Michigan shifted from a "What We Hope to Be'' focus that lost 1 million jobs between 2000-2010 to a new "What We're Best At'' focus that has helped create 400,000 new jobs since the new administration took office in January 2010.
Rebranding michigan
Rebranding michigan
Joseph Serwach
AutomationAlley
AutomationAlley
Joseph Serwach
Advancing Orchard Lake: Initial proposal to leadership.
Orchard Lake: Initital 2015 proposal
Orchard Lake: Initital 2015 proposal
Joseph Serwach
A 40-page overview on the Orchard Lake Schools, with pre-kindergarten to post grad offerings, including America's oldest Polish Seminary, the Dabrowski School and an internationally known boarding and and prep high school (Orchard Lake St. Mary's) that together have produced CEOs, two men nominated for Sainthood and a Polish priest nominated for the Nobel Peace Prize. The organization's main campus is in Orchard Lake, Michigan with a smaller campus in Krakow, Poland.
Why Orchard Lake? Overview of Challenges and Opportunities
Why Orchard Lake? Overview of Challenges and Opportunities
Joseph Serwach
My ppt is about how a marketer create a brand and what criteria used a make a effective brand and what action take in brand strategies ! Also explain about brand repositioning ! if u like my view on brand position then share it !
Brand positioning by shri dev
Brand positioning by shri dev
Shri Dev
Developing Michigan's University Research Corridor, an alliance of the University of Michigan, Michigan State University and Wayne State University.
Creating the Corridor
Creating the Corridor
Joseph Serwach
Seda todo lo necesario para entender al miembro inferior, sus componentes, irrigación e inervación respectivas; así como otras cosas.
Miembro inferior
Miembro inferior
Jesus Pichardo Delgado
Recommandé
Over more than 35 years and seven of the last 10 presidential campaigns, the Bush family has built its family name into an enduring, globally known brand. But note the radical change this year: Instead of continuing to focus on the Bush name with the familiar colors, Jeb Bush's campaign identity actually tries to be a new brand extension with its red Jeb! (with an exclamation point) moving in a new direction, looking very different than the Bush brand voters have grown used to. Note the 1980 slogan and colors used by Reagan-Bush (Make America Great Again) has been appropriated by frontrunner Donald Trump). One result: poll numbers for George W. Bush have climbed since the Paris terrorist attacks while Jeb Bush's numbers have continually fallen since Trump entered the race. Turning Jeb! into its own brand extension hasn't helped him. Trump routinely criticizes the Jeb! brand (calling Bush Jeb while other candidates are called by their last names) even as other contenders praise Jeb Bush's brother and father for their presidencies.
Evolution of the Bush Brand
Evolution of the Bush Brand
Joseph Serwach
Branding strategy for the State of Michigan shifted from a "What We Hope to Be'' focus that lost 1 million jobs between 2000-2010 to a new "What We're Best At'' focus that has helped create 400,000 new jobs since the new administration took office in January 2010.
Rebranding michigan
Rebranding michigan
Joseph Serwach
AutomationAlley
AutomationAlley
Joseph Serwach
Advancing Orchard Lake: Initial proposal to leadership.
Orchard Lake: Initital 2015 proposal
Orchard Lake: Initital 2015 proposal
Joseph Serwach
A 40-page overview on the Orchard Lake Schools, with pre-kindergarten to post grad offerings, including America's oldest Polish Seminary, the Dabrowski School and an internationally known boarding and and prep high school (Orchard Lake St. Mary's) that together have produced CEOs, two men nominated for Sainthood and a Polish priest nominated for the Nobel Peace Prize. The organization's main campus is in Orchard Lake, Michigan with a smaller campus in Krakow, Poland.
Why Orchard Lake? Overview of Challenges and Opportunities
Why Orchard Lake? Overview of Challenges and Opportunities
Joseph Serwach
My ppt is about how a marketer create a brand and what criteria used a make a effective brand and what action take in brand strategies ! Also explain about brand repositioning ! if u like my view on brand position then share it !
Brand positioning by shri dev
Brand positioning by shri dev
Shri Dev
Developing Michigan's University Research Corridor, an alliance of the University of Michigan, Michigan State University and Wayne State University.
Creating the Corridor
Creating the Corridor
Joseph Serwach
Seda todo lo necesario para entender al miembro inferior, sus componentes, irrigación e inervación respectivas; así como otras cosas.
Miembro inferior
Miembro inferior
Jesus Pichardo Delgado
Sistematización de Experiencias locales Preval-Fidamérica. Metodología aplicada en la Asociación Verde Horizonte del corregimiento de Altavista (Municipio de Medellín) 56 Juan Guillermo Vélez Yepes y Raúl Hernando Orrego Pardo.
Sistematización de Experiencias Locales Preval-Fidamérica. Pag. 56
Sistematización de Experiencias Locales Preval-Fidamérica. Pag. 56
Juan Guillermo Vélez Yepes
Triangulation; fa102d; single;
Brandi-fa102d-Triagulation Slides
Brandi-fa102d-Triagulation Slides
bkinard1
Como todo técnico en sistemas no solo se debe tener el conocimiento si no que también ciertas herramientas donde se pueda desempeñar el conocimiento
Herramientas que debe tener un técnico en sistemas
Herramientas que debe tener un técnico en sistemas
geancarlo uribe castro
another presentation about brand positioning i found online
Brand Positioning
Brand Positioning
Sj -
manual de redes
Manual de redes 1
Manual de redes 1
Erika Martinez
case study
case study on crescent pure
case study on crescent pure
Shalaka Sitre
Secciones y estilos de encabezados
Secciones y estilos de encabezados
Secciones y estilos de encabezados
JONATHAN ESPIN
Análisis de desarrollos tecnológicos en gestión de contenido ruminal en Latinoamérica en México, Ecuador, Perú y Colombia
Análisis de desarrollos tecnológicos en gestión de contenido ruminal en Latin...
Análisis de desarrollos tecnológicos en gestión de contenido ruminal en Latin...
Lady Johanna Bohorquez Sandoval
This is created for a marketing internship under privileged guidance of Prof.Sameer Mathur, IIML.
The vent app_ marketing final project_vyshnavi veluri
The vent app_ marketing final project_vyshnavi veluri
Vyshnavi Veluri
Pricing document.
Pricing document March 14.docx
Pricing document March 14.docx
Joseph Serwach
Learning modules marketing messages.
Learning modules marketing messages.docx
Learning modules marketing messages.docx
Joseph Serwach
There's a daily struggle: The Right Way or the Wrong Way. June 4 crystallizes that choice. June 4, 1989 was a turning point for both Poland and China, the day communism diverged, taking two different courses.
Daily debate: The Polish Way vs. the China Way
Daily debate: The Polish Way vs. the China Way
Joseph Serwach
For 1,000 years, Poles have been constantly attacked. Why are we such a threat to others? Because we have a higher freedom than they do, a freedom that terrifies others.
Above the law: Ultimate Polish freedom - Why they fear us
Above the law: Ultimate Polish freedom - Why they fear us
Joseph Serwach
Our ancestors came here answering a challenge: "We have it in our power to begin the world again.
Divine Plan? Polish American miracle still bearing fruit
Divine Plan? Polish American miracle still bearing fruit
Joseph Serwach
Never underestimate our Blessed Mother Mary, Queen of Poland. She offered the best possible advice for relating to her son: "Do whatever he tells you.''
Queen of Poland intervening in current events?
Queen of Poland intervening in current events?
Joseph Serwach
Priests dismissed Divine Mercy as "John Paul's little Polish devotion,'' arguing the rays of blood and water coming from Jesus in the original Divine Mercy Image "were really a Polish flag.'' Both of his non-Polish successor popes embraced a movement that keeps growing.
Serwach - Suffering Begets Mercy: From Poland to Polonia to the whole world
Serwach - Suffering Begets Mercy: From Poland to Polonia to the whole world
Joseph Serwach
'Unplanned,'' one of the most important films of 2019, is like going to Confession with your favorite Polish priest: difficult truths from a very real and sometimes painful story are shared. Sins abound. Then the smiling Pole eases your burdens, making you glad you went.
Serwach: Paradowski the Polish-American hero of Unplanned
Serwach: Paradowski the Polish-American hero of Unplanned
Joseph Serwach
We were sitting in a House Committee hearing room. Michigan leaders were explaining state government to several Chinese university presidents when I decided to tap on my iPad and do a quick email/Facebook check. As my browser reached Facebook.com, a wall leapt onto my screen saying the site was "blocked by the House of Representatives'' web portal. I marveled at this message like a tourist seeing the Great Wall of Chine for the first time. More than 500 million people use Facebook the way older generations use telephones and someone decided to build a wall blocking this 21st century giant? Quoting Scotty from Star Trek, I thought ``How quaint'' and quickly tapped on my iPad's Facebook App, which went right around the wall and took me to the outside world. Joseph Serwach January 16, 2011.
Bridges beat walls | Dome Magazine January 13, 2011
Bridges beat walls | Dome Magazine January 13, 2011
Joseph Serwach
Two sounds - one explosive, the other barely noticed at the time - branded a generation and a decade, changing the way we live, work and play. Dome Magazine October 7, 2011. By Joseph Serwach
The iPodization of America | Serwach column Dome Magazine
The iPodization of America | Serwach column Dome Magazine
Joseph Serwach
Quick quiz. What do Michigan, Poland and the American South have in common? They all lost the equivalent of a major war, forever changing their identities and traditions. Dome Magazine, May 16, 2010..
War and transformation | Serwach Dome Magazine column
War and transformation | Serwach Dome Magazine column
Joseph Serwach
Joseph and Debra Serwach supporting Orchard Lake Polish Seminarians at Orchard Lake’s annual Ambassador’s Ball and Fidelitas Medalist ceremony held at the Townsend Hotel in Birmingham March 23.
Serwach - front page Tygodnik Polski Polish Weekly April 2019
Serwach - front page Tygodnik Polski Polish Weekly April 2019
Joseph Serwach
ORCHARD LAKE, Mich. - We watched them do mighty deeds: torn apart by bullets for our sake. We saw them humbled and reborn, bringing brightness to darkness, crushing the beast, freeing a billion slaves. If they could achieve miracles, surely we could do smaller deeds knowing their ways. More than 400 spent hours on hardwood pews listening, questioning so they too could learn these ways, deepening our love and admiration for these great men.
Serwach - Mighty deeds show Way: The Plan for each of us.
Serwach - Mighty deeds show Way: The Plan for each of us.
Joseph Serwach
Contenu connexe
En vedette
Sistematización de Experiencias locales Preval-Fidamérica. Metodología aplicada en la Asociación Verde Horizonte del corregimiento de Altavista (Municipio de Medellín) 56 Juan Guillermo Vélez Yepes y Raúl Hernando Orrego Pardo.
Sistematización de Experiencias Locales Preval-Fidamérica. Pag. 56
Sistematización de Experiencias Locales Preval-Fidamérica. Pag. 56
Juan Guillermo Vélez Yepes
Triangulation; fa102d; single;
Brandi-fa102d-Triagulation Slides
Brandi-fa102d-Triagulation Slides
bkinard1
Como todo técnico en sistemas no solo se debe tener el conocimiento si no que también ciertas herramientas donde se pueda desempeñar el conocimiento
Herramientas que debe tener un técnico en sistemas
Herramientas que debe tener un técnico en sistemas
geancarlo uribe castro
another presentation about brand positioning i found online
Brand Positioning
Brand Positioning
Sj -
manual de redes
Manual de redes 1
Manual de redes 1
Erika Martinez
case study
case study on crescent pure
case study on crescent pure
Shalaka Sitre
Secciones y estilos de encabezados
Secciones y estilos de encabezados
Secciones y estilos de encabezados
JONATHAN ESPIN
Análisis de desarrollos tecnológicos en gestión de contenido ruminal en Latinoamérica en México, Ecuador, Perú y Colombia
Análisis de desarrollos tecnológicos en gestión de contenido ruminal en Latin...
Análisis de desarrollos tecnológicos en gestión de contenido ruminal en Latin...
Lady Johanna Bohorquez Sandoval
This is created for a marketing internship under privileged guidance of Prof.Sameer Mathur, IIML.
The vent app_ marketing final project_vyshnavi veluri
The vent app_ marketing final project_vyshnavi veluri
Vyshnavi Veluri
En vedette
(9)
Sistematización de Experiencias Locales Preval-Fidamérica. Pag. 56
Sistematización de Experiencias Locales Preval-Fidamérica. Pag. 56
Brandi-fa102d-Triagulation Slides
Brandi-fa102d-Triagulation Slides
Herramientas que debe tener un técnico en sistemas
Herramientas que debe tener un técnico en sistemas
Brand Positioning
Brand Positioning
Manual de redes 1
Manual de redes 1
case study on crescent pure
case study on crescent pure
Secciones y estilos de encabezados
Secciones y estilos de encabezados
Análisis de desarrollos tecnológicos en gestión de contenido ruminal en Latin...
Análisis de desarrollos tecnológicos en gestión de contenido ruminal en Latin...
The vent app_ marketing final project_vyshnavi veluri
The vent app_ marketing final project_vyshnavi veluri
Plus de Joseph Serwach
Pricing document.
Pricing document March 14.docx
Pricing document March 14.docx
Joseph Serwach
Learning modules marketing messages.
Learning modules marketing messages.docx
Learning modules marketing messages.docx
Joseph Serwach
There's a daily struggle: The Right Way or the Wrong Way. June 4 crystallizes that choice. June 4, 1989 was a turning point for both Poland and China, the day communism diverged, taking two different courses.
Daily debate: The Polish Way vs. the China Way
Daily debate: The Polish Way vs. the China Way
Joseph Serwach
For 1,000 years, Poles have been constantly attacked. Why are we such a threat to others? Because we have a higher freedom than they do, a freedom that terrifies others.
Above the law: Ultimate Polish freedom - Why they fear us
Above the law: Ultimate Polish freedom - Why they fear us
Joseph Serwach
Our ancestors came here answering a challenge: "We have it in our power to begin the world again.
Divine Plan? Polish American miracle still bearing fruit
Divine Plan? Polish American miracle still bearing fruit
Joseph Serwach
Never underestimate our Blessed Mother Mary, Queen of Poland. She offered the best possible advice for relating to her son: "Do whatever he tells you.''
Queen of Poland intervening in current events?
Queen of Poland intervening in current events?
Joseph Serwach
Priests dismissed Divine Mercy as "John Paul's little Polish devotion,'' arguing the rays of blood and water coming from Jesus in the original Divine Mercy Image "were really a Polish flag.'' Both of his non-Polish successor popes embraced a movement that keeps growing.
Serwach - Suffering Begets Mercy: From Poland to Polonia to the whole world
Serwach - Suffering Begets Mercy: From Poland to Polonia to the whole world
Joseph Serwach
'Unplanned,'' one of the most important films of 2019, is like going to Confession with your favorite Polish priest: difficult truths from a very real and sometimes painful story are shared. Sins abound. Then the smiling Pole eases your burdens, making you glad you went.
Serwach: Paradowski the Polish-American hero of Unplanned
Serwach: Paradowski the Polish-American hero of Unplanned
Joseph Serwach
We were sitting in a House Committee hearing room. Michigan leaders were explaining state government to several Chinese university presidents when I decided to tap on my iPad and do a quick email/Facebook check. As my browser reached Facebook.com, a wall leapt onto my screen saying the site was "blocked by the House of Representatives'' web portal. I marveled at this message like a tourist seeing the Great Wall of Chine for the first time. More than 500 million people use Facebook the way older generations use telephones and someone decided to build a wall blocking this 21st century giant? Quoting Scotty from Star Trek, I thought ``How quaint'' and quickly tapped on my iPad's Facebook App, which went right around the wall and took me to the outside world. Joseph Serwach January 16, 2011.
Bridges beat walls | Dome Magazine January 13, 2011
Bridges beat walls | Dome Magazine January 13, 2011
Joseph Serwach
Two sounds - one explosive, the other barely noticed at the time - branded a generation and a decade, changing the way we live, work and play. Dome Magazine October 7, 2011. By Joseph Serwach
The iPodization of America | Serwach column Dome Magazine
The iPodization of America | Serwach column Dome Magazine
Joseph Serwach
Quick quiz. What do Michigan, Poland and the American South have in common? They all lost the equivalent of a major war, forever changing their identities and traditions. Dome Magazine, May 16, 2010..
War and transformation | Serwach Dome Magazine column
War and transformation | Serwach Dome Magazine column
Joseph Serwach
Joseph and Debra Serwach supporting Orchard Lake Polish Seminarians at Orchard Lake’s annual Ambassador’s Ball and Fidelitas Medalist ceremony held at the Townsend Hotel in Birmingham March 23.
Serwach - front page Tygodnik Polski Polish Weekly April 2019
Serwach - front page Tygodnik Polski Polish Weekly April 2019
Joseph Serwach
ORCHARD LAKE, Mich. - We watched them do mighty deeds: torn apart by bullets for our sake. We saw them humbled and reborn, bringing brightness to darkness, crushing the beast, freeing a billion slaves. If they could achieve miracles, surely we could do smaller deeds knowing their ways. More than 400 spent hours on hardwood pews listening, questioning so they too could learn these ways, deepening our love and admiration for these great men.
Serwach - Mighty deeds show Way: The Plan for each of us.
Serwach - Mighty deeds show Way: The Plan for each of us.
Joseph Serwach
Michigan Premiere of The Divine Plan: John Paul II, Ronald Reagan and the Dramatic End of the Cold War. Debuted in Michigan March 15-16.
Serwach - John Paul, Reagan and the Dramatic End of the Cold War
Serwach - John Paul, Reagan and the Dramatic End of the Cold War
Joseph Serwach
Archbishop Vigneron: Orchard Lake is "integral part of the life of the Church.'' Allen Vigneron is Archbishop of the Archdiocese of Detroit and was honored by the Orchard Lake Schools March 23, 2019 at the Townsend in Birmingham, Michigan
Serwach - Archbishop Allen Vigneron
Serwach - Archbishop Allen Vigneron
Joseph Serwach
More Evidence that Poles never stop working. By Joseph Serwach February 20, 2019.
Big John Dingell
Big John Dingell
Joseph Serwach
"The Divine Plan: Reagan, John Paul II and the Dramatic End of the Cold War'' has its Michigan premiere at Orchard Lake, Michigan March 15-16. Tickets are just $10.
Divine Plan documentary: Michigan debut March 15-16
Divine Plan documentary: Michigan debut March 15-16
Joseph Serwach
The University Research Corridor and U.S. Rep. John Dingell, the Dean of Congress, were honored for their economic leadership.
URC, Dingell honored for economic leadership
URC, Dingell honored for economic leadership
Joseph Serwach
Serwach Feb. 6-13 column
What will we do there? Who will we be?
What will we do there? Who will we be?
Joseph Serwach
Joseph Serwach column in the January 23-30 edition of The Polish Weekly.
Go home: Experience is the price of understanding
Go home: Experience is the price of understanding
Joseph Serwach
Plus de Joseph Serwach
(20)
Pricing document March 14.docx
Pricing document March 14.docx
Learning modules marketing messages.docx
Learning modules marketing messages.docx
Daily debate: The Polish Way vs. the China Way
Daily debate: The Polish Way vs. the China Way
Above the law: Ultimate Polish freedom - Why they fear us
Above the law: Ultimate Polish freedom - Why they fear us
Divine Plan? Polish American miracle still bearing fruit
Divine Plan? Polish American miracle still bearing fruit
Queen of Poland intervening in current events?
Queen of Poland intervening in current events?
Serwach - Suffering Begets Mercy: From Poland to Polonia to the whole world
Serwach - Suffering Begets Mercy: From Poland to Polonia to the whole world
Serwach: Paradowski the Polish-American hero of Unplanned
Serwach: Paradowski the Polish-American hero of Unplanned
Bridges beat walls | Dome Magazine January 13, 2011
Bridges beat walls | Dome Magazine January 13, 2011
The iPodization of America | Serwach column Dome Magazine
The iPodization of America | Serwach column Dome Magazine
War and transformation | Serwach Dome Magazine column
War and transformation | Serwach Dome Magazine column
Serwach - front page Tygodnik Polski Polish Weekly April 2019
Serwach - front page Tygodnik Polski Polish Weekly April 2019
Serwach - Mighty deeds show Way: The Plan for each of us.
Serwach - Mighty deeds show Way: The Plan for each of us.
Serwach - John Paul, Reagan and the Dramatic End of the Cold War
Serwach - John Paul, Reagan and the Dramatic End of the Cold War
Serwach - Archbishop Allen Vigneron
Serwach - Archbishop Allen Vigneron
Big John Dingell
Big John Dingell
Divine Plan documentary: Michigan debut March 15-16
Divine Plan documentary: Michigan debut March 15-16
URC, Dingell honored for economic leadership
URC, Dingell honored for economic leadership
What will we do there? Who will we be?
What will we do there? Who will we be?
Go home: Experience is the price of understanding
Go home: Experience is the price of understanding
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