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Competitive Selling
Strategy Seminar
Think Positive!
Think Possible!
Rev. Joseph Winthrop B. Godoy
MDiv, (MMT/MBA) DMin
Competitive Selling
Strategy Seminar
Contents Of My Presentations
1.Selling Techniques
2.Strategies
3.Success in a Balance Life
Individual Purchase ProcessIndividual Purchase Process
Love
Consideration
Shopping
Intention
Buying
Awareness
What Is Selling?
• The face to face meeting with your
prospect at the Intention or Buying level
• Getting there—right place, right time, right
person
• The ability to convince… you must have a
convincing power!
• Example: LCM process - “Love, Courtship
& Marriage”
What Do Customers Care About?What Do Customers Care About?
THEMSELVES!!
Wants, Needs, Desires
What Do They Buy?
PRODUCT
SOLUTIONS!!
What You Must Do For Them To Buy?
STRATEGY!!
What You Should Know About YourWhat You Should Know About Your
CustomersCustomers
• Target – Who are they – decision maker?
• Needs, Wants – What do you need to
solve?
• Value Perception – Their perceived value
equation.
The Value Equation
Value = Benefit/Cost
Before You Do Anything Else…
• Sell yourself
• Know your product
• Know the value equation
• Know your competition
• Know why your customer should buy from
you instead of your competition
Getting In Position to Sell
• Target your customer
• Know who is the decision maker
• Execute your plan consistently
• If you can’t/won’t do it, hire it done
Prepare for the Sales Call
• Package yourself
• No negatives
• Research client
• Be on time
• Be observant
The Sales Presentation
• Approach
• Present
• Objections
• Negotiations
• Close
The Approach
• Eliminate possible distractions
• Lead with a question to involve client-and
don’t say “how are you?”
• State the purpose of call in terms of your
customers need
• Get agreement on the need
The Body of the Presentation
• Use all senses possible
• Be aware of clues—body language,
questions, etc
• Sell benefits not features
• Make it logical and end by filling the need
Objections-Your Best Friend
• Objections are the client telling you how to
sell them
• Restate the objection
• Answer in terms of your product’s benefits
• Move on
Negotiation
• End body of presentation with trial close
• If you get a “yes”--stop selling and start
writing
• If you get a “no” ask “why not”
• Answer objection, negotiate, and trial
close again
Close
• Either/or— ”would you like delivery on
Friday or next Monday”?
• “Is that the only thing that is stopping you
from buying”?
• Always, always ask for the order
Important Tips
• Listen—listen more than you talk
• Never, never talk over the client-listen to
what he says
• Control the flow
• Always ask for the order - if you do
nothing else ask for the order
• Ask for referrals
Follow-up
Sold:
• Thank
• Restate terms etc
• You’ll stay in the
loop
Didn’t sell:
• Thank
• Restate need and
feature/benefit
• Leave a way back
in
Keep Records
• Follow-up consistently
• Keep a tickler file
• Keep your promised dates
• Send correspondence about solutions to
their problems
• Follow-up, follow-up, follow-up
Keeping Your Customers
• Never take them for granted
• Stay in touch
• Stress benefits of your product
• Ask them if they are happy—if not, FIX IT
NOW
Customer Service
• Answer the phone
• No voice menus--no lengthy holds
• Resolve problems now
• Honor your time frames
• Complaints are your friend—you get to
show how good you really are
Handling Complaints
• Don’t argue
• Apologize even if you’re not wrong
• Restate problem
• Give time frame to resolution
• If you can’t meet time, call and extend
• Let them know you care and that you are
involved
The Three Most Common Sales
Mistakes
• Not listening to the buyer
• Not asking for the order
• Forgetting to sell existing customers
Questions and Answers
Want to get specific about solutions to
your selling challenges?
• Call Amazing Marketing Achievers (AMA) at
+639325-480033 for a no-charge sales
counseling session
• Look for Ms. Ethel Juanson
• Visit our Head Office at AMA Lipa City
Questions and Answers
Want to get specific about solutions to
your selling challenges?
• Call Amazing Marketing Achievers (AMA) at
+639325-480033 for a no-charge sales
counseling session
• Look for Ms. Ethel Juanson
• Visit our Head Office at AMA Lipa City
Success is in a Balance Life
Like so many people, Zundel realized
almost too late that he had paid a great
price for success.
Stan Zundel returned to the essentials.
How can you balance the
various demands of life, health,
and family? Life is a balancing
act. It isn’t always easy.
“The Great Blondin”
Perfect Balance
The balancing
act that really
counts is
finding an
equilibrium of
Body, Mind-
Spirit, &
Family in a
BALANCED
LIFE.
It’s a Balancing Act to SLEEP RIGHT.
Is lack of sleep affecting your quality of
life and relationships?
It’s a Balancing Act to
EAT RIGHT. 2/3 of
deaths in the US are
related to diet.
US Surgeon General’s Report on Nutrition
& Health
DANGER
30 minutes of walking a day has
many health benefits.
It’s a Balancing Act to get your
EXERCISE.
Drinking adequate pure water can
improve your thinking.
It’s a Balancing Act to
DRINK ENOUGH WATER.
It’s a
Balancing
Act to THINK
RIGHT.
A keen
mental edge
is key to
successful
decision
making.
The frontal lobe of the brain can
help you be a Good Choice Maker
and a Bad Habit Breaker.
It’s a
Balancing
Act to live
your life with
HOPE.
Hope is
celebrating
today the
realities of a
future dream.
It’s a Balancing Act to prioritize
our TIME to put first things first.
God designed human beings to live in
healthy families, for each individual to
be cared for and to care about others.
How can we use the 86,400 seconds of each
day to bring balance into our family life and
enhance relationships?
Victoria’s Story
What are the children
being taught?
A University of Michigan
study indicates that children
are becoming increasingly
DISCONNECTED from their
parents and their faith
community.
Eating together as often as possible fosters a
better diet for children, increases academic
success, and lowers the crime rate.
“Doing things together” includes
working with your children.
We All Need Each Other
“No man is an island. . .”
John Donne, English poet
Mother Teresa
said: “The
greatest
disease is not
TB or leprosy;
it is being
unwanted,
unloved, and
uncared for. . .”
Adam and Eve
What is God’s plan for you?
Return to the essentials.
The biggest
balancing act
is blending
body,
mind/spirit,
and
relationship
dimensions
into daily
living.
HealthPersonal
Fulfillment
Family
Work
Spiritual
Growth
SYNERGY
SYNERGY
Life without balance is no life at all.
Prayer
Lord, thank You
that I am alive and
that I can cultivate
infinite potential.
Help me to strive
toward Your best
and be all You want
me to be. Amen.
Reflect/Discuss
1.What did this chapter say to
you?
2.What are positive essentials of
life?
3.What makes our lives so crazy,
busy, and out of control? What
can we do to change this pattern
of living?
1. What are the
essentials in
my life and
what are not?
Personal Reflections
2. What specific
areas do I
want to
incorporate
into my life as
priorities?
Personal Reflections
Intentionality
I will enhance my
plan of living to
include:
_______________.
I will schedule time
for self-care, healthy
living, and enjoying
the family.
Intentionality
I will find a partner
who is dedicated to
working toward a
balanced life and will
help me be
accountable to my
lifestyle goals.
Intentionality
I know that God
has a dream for me,
and I want Him to
make it perfectly
clear so that I can be
a blessing to others.
Intentionality
I want to connect
more closely to family
members and have a
greater love
relationship with each
one.

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AMA Computer College - Lipa Competitive Selling & Strategy

  • 1. Competitive Selling Strategy Seminar Think Positive! Think Possible! Rev. Joseph Winthrop B. Godoy MDiv, (MMT/MBA) DMin
  • 2. Competitive Selling Strategy Seminar Contents Of My Presentations 1.Selling Techniques 2.Strategies 3.Success in a Balance Life
  • 3. Individual Purchase ProcessIndividual Purchase Process Love Consideration Shopping Intention Buying Awareness
  • 4. What Is Selling? • The face to face meeting with your prospect at the Intention or Buying level • Getting there—right place, right time, right person • The ability to convince… you must have a convincing power! • Example: LCM process - “Love, Courtship & Marriage”
  • 5. What Do Customers Care About?What Do Customers Care About? THEMSELVES!! Wants, Needs, Desires
  • 6. What Do They Buy? PRODUCT SOLUTIONS!!
  • 7. What You Must Do For Them To Buy? STRATEGY!!
  • 8. What You Should Know About YourWhat You Should Know About Your CustomersCustomers • Target – Who are they – decision maker? • Needs, Wants – What do you need to solve? • Value Perception – Their perceived value equation.
  • 9. The Value Equation Value = Benefit/Cost
  • 10. Before You Do Anything Else… • Sell yourself • Know your product • Know the value equation • Know your competition • Know why your customer should buy from you instead of your competition
  • 11. Getting In Position to Sell • Target your customer • Know who is the decision maker • Execute your plan consistently • If you can’t/won’t do it, hire it done
  • 12. Prepare for the Sales Call • Package yourself • No negatives • Research client • Be on time • Be observant
  • 13. The Sales Presentation • Approach • Present • Objections • Negotiations • Close
  • 14. The Approach • Eliminate possible distractions • Lead with a question to involve client-and don’t say “how are you?” • State the purpose of call in terms of your customers need • Get agreement on the need
  • 15. The Body of the Presentation • Use all senses possible • Be aware of clues—body language, questions, etc • Sell benefits not features • Make it logical and end by filling the need
  • 16. Objections-Your Best Friend • Objections are the client telling you how to sell them • Restate the objection • Answer in terms of your product’s benefits • Move on
  • 17. Negotiation • End body of presentation with trial close • If you get a “yes”--stop selling and start writing • If you get a “no” ask “why not” • Answer objection, negotiate, and trial close again
  • 18. Close • Either/or— ”would you like delivery on Friday or next Monday”? • “Is that the only thing that is stopping you from buying”? • Always, always ask for the order
  • 19. Important Tips • Listen—listen more than you talk • Never, never talk over the client-listen to what he says • Control the flow • Always ask for the order - if you do nothing else ask for the order • Ask for referrals
  • 20. Follow-up Sold: • Thank • Restate terms etc • You’ll stay in the loop Didn’t sell: • Thank • Restate need and feature/benefit • Leave a way back in
  • 21. Keep Records • Follow-up consistently • Keep a tickler file • Keep your promised dates • Send correspondence about solutions to their problems • Follow-up, follow-up, follow-up
  • 22. Keeping Your Customers • Never take them for granted • Stay in touch • Stress benefits of your product • Ask them if they are happy—if not, FIX IT NOW
  • 23. Customer Service • Answer the phone • No voice menus--no lengthy holds • Resolve problems now • Honor your time frames • Complaints are your friend—you get to show how good you really are
  • 24. Handling Complaints • Don’t argue • Apologize even if you’re not wrong • Restate problem • Give time frame to resolution • If you can’t meet time, call and extend • Let them know you care and that you are involved
  • 25. The Three Most Common Sales Mistakes • Not listening to the buyer • Not asking for the order • Forgetting to sell existing customers
  • 26. Questions and Answers Want to get specific about solutions to your selling challenges? • Call Amazing Marketing Achievers (AMA) at +639325-480033 for a no-charge sales counseling session • Look for Ms. Ethel Juanson • Visit our Head Office at AMA Lipa City
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39. Questions and Answers Want to get specific about solutions to your selling challenges? • Call Amazing Marketing Achievers (AMA) at +639325-480033 for a no-charge sales counseling session • Look for Ms. Ethel Juanson • Visit our Head Office at AMA Lipa City
  • 40. Success is in a Balance Life
  • 41. Like so many people, Zundel realized almost too late that he had paid a great price for success.
  • 42. Stan Zundel returned to the essentials.
  • 43.
  • 44. How can you balance the various demands of life, health, and family? Life is a balancing act. It isn’t always easy.
  • 46. The balancing act that really counts is finding an equilibrium of Body, Mind- Spirit, & Family in a BALANCED LIFE.
  • 47. It’s a Balancing Act to SLEEP RIGHT. Is lack of sleep affecting your quality of life and relationships?
  • 48. It’s a Balancing Act to EAT RIGHT. 2/3 of deaths in the US are related to diet. US Surgeon General’s Report on Nutrition & Health DANGER
  • 49. 30 minutes of walking a day has many health benefits. It’s a Balancing Act to get your EXERCISE.
  • 50. Drinking adequate pure water can improve your thinking. It’s a Balancing Act to DRINK ENOUGH WATER.
  • 51. It’s a Balancing Act to THINK RIGHT. A keen mental edge is key to successful decision making.
  • 52. The frontal lobe of the brain can help you be a Good Choice Maker and a Bad Habit Breaker.
  • 53. It’s a Balancing Act to live your life with HOPE. Hope is celebrating today the realities of a future dream.
  • 54. It’s a Balancing Act to prioritize our TIME to put first things first.
  • 55. God designed human beings to live in healthy families, for each individual to be cared for and to care about others.
  • 56. How can we use the 86,400 seconds of each day to bring balance into our family life and enhance relationships?
  • 58. What are the children being taught?
  • 59. A University of Michigan study indicates that children are becoming increasingly DISCONNECTED from their parents and their faith community.
  • 60. Eating together as often as possible fosters a better diet for children, increases academic success, and lowers the crime rate.
  • 61. “Doing things together” includes working with your children.
  • 62. We All Need Each Other “No man is an island. . .” John Donne, English poet
  • 63. Mother Teresa said: “The greatest disease is not TB or leprosy; it is being unwanted, unloved, and uncared for. . .”
  • 64. Adam and Eve What is God’s plan for you? Return to the essentials.
  • 65. The biggest balancing act is blending body, mind/spirit, and relationship dimensions into daily living.
  • 68. Life without balance is no life at all.
  • 69. Prayer Lord, thank You that I am alive and that I can cultivate infinite potential. Help me to strive toward Your best and be all You want me to be. Amen.
  • 70. Reflect/Discuss 1.What did this chapter say to you? 2.What are positive essentials of life? 3.What makes our lives so crazy, busy, and out of control? What can we do to change this pattern of living?
  • 71. 1. What are the essentials in my life and what are not? Personal Reflections
  • 72. 2. What specific areas do I want to incorporate into my life as priorities? Personal Reflections
  • 73. Intentionality I will enhance my plan of living to include: _______________. I will schedule time for self-care, healthy living, and enjoying the family.
  • 74. Intentionality I will find a partner who is dedicated to working toward a balanced life and will help me be accountable to my lifestyle goals.
  • 75. Intentionality I know that God has a dream for me, and I want Him to make it perfectly clear so that I can be a blessing to others.
  • 76. Intentionality I want to connect more closely to family members and have a greater love relationship with each one.

Editor's Notes

  1. Three kinds of people: make happen, watch happen, what happened?? Sales is making it happen! Everyone is a salesperson—dating, getting a job, getting your son to clean his room, etc. Wouldn’t be here with out being able to sell. Everyone can sell—difference is motivation. Sometimes you don’t want to. Talk about Selling—3 biggest mistakes; do nothing else but these and you can sell. Ask questions---Burning questions??? Survey-how many are retail ie selling shoes at Nordstrom? How many retail –business to business ie copy machines? How many wholesale ie beauty supply distributor? How many OEM ie sell lumber to home builders.
  2. Three kinds of people: make happen, watch happen, what happened?? Sales is making it happen! Everyone is a salesperson—dating, getting a job, getting your son to clean his room, etc. Wouldn’t be here with out being able to sell. Everyone can sell—difference is motivation. Sometimes you don’t want to. Talk about Selling—3 biggest mistakes; do nothing else but these and you can sell. Ask questions---Burning questions??? Survey-how many are retail ie selling shoes at Nordstrom? How many retail –business to business ie copy machines? How many wholesale ie beauty supply distributor? How many OEM ie sell lumber to home builders.
  3. What are we talking about? Selling is the face-face meeting. But in order to sell you have to get face to face. We’re going to discuss how to get there. Usually sale people spend 5-10 % of their time face-face—remainder of the time is getting there. Selling is a numbers game. The more you are in front of buyers the more sales you will close. Therefore a lot of selling is being in the right place at the right time talking to the right person.
  4. Sell yourself—if you’re not sold no one else will be. BIG MISTAKE—talking in the third person. “They” have a good product. “They” will deliver this on Tuesday. Implies you don’t agree—You’re not sold! Only reason to use they is if you’re an independent sales agent—ie real estate, Know Product—Use it, ask questions, know what it can and can’t do for the client. Know how its made, know why its made, know the price, know why that’s the price. Know everything you can about your product or service. What are your strengths? What are your weaknesses? Know Comp.—Who are they, where are they, where are they in relation to you, what do they say about their product—about your product. How big are they. What is their strength? What is their weakness? How do you find out? Shop them—Have a friend shop them. Visit their website. Ask your customers. Ask them. Ask the trade publications. Sets your product apart—Your reason-to-be. Express features as benefits—Have them do this. Discuss importance of it. We attitude—discuss importance of it. Tell about office space in Chicago.
  5. Target—You must know who your potential customer is. Marketing can tell you—often its common sense. Skateboards don’t sell well to Sr. citizens. Criteria can be the customer you can use your product advantage. If you’re selling riding lawn movers, your customer is probably not in urban Orange County. But maybe it’s the county. Decision Maker—Talk to the right person. Nothings worse than “I’ll ask my boss and get back to you.” It is necessary sometimes to soothe egos etc. but don’t let it control your relationship with the customer. How to find him—ask! Ask the receptionist; look at the org. chart. Look at the web site. Ask other salespeople. Ask the client when you enter the office if they will be making the final decision. If not, see if you can get the other person involved. Funnel of Leads—Sales lead time. Some sales take longer than others. Selling aircraft to United is a long process, Selling candy to a kid is a short one. Chances are you’re in between. Think of leads as a funnel—know how many marketing units go into the top of the funnel to produce the required leads out of the bottom. Direct mail, telephone calls, cold calls etc. Consistency—Do what you do every day. Don’t miss a day. Plan your time. Make your phone calls, make your cold calls, whatever; but do it every day. Consistency is the most important key to long term sales success. Hire It--if you can’t/won’t hire it done. If it needs to be done for your business to be successful you must budget for it. Be realistic with yourself. If you don’t do phone, find someone who does and pay them. Don’t fool yourself.
  6. Package—how you dress, how you look. Call in New York on banks, wear a business suit—call on feed stores in Kansas, wear blue jeans. No negatives—people make up their minds in 30 seconds—be sure that you’re not putting out negatives. Research—Know all there is to know a bout the potential client. On time—enough said! Observant—learn as you approach the business. Cars in the parking lot, consition of facility, location, condition of lobby, etc
  7. Approach—confident—introduce—observe—state purpose of call—ask open ended question to involve buyer (Not “How are you”); more like “your company had a 10 % sales increase last quarter. How did you do that in this down economy? Ask if you have time parameters (even if he says yes, he won’t necessarily hold you to them) Use example Lucky buyer. Try to be sure decision makers are present. Present—tailor presentation to client. Ask questions, fined his problems and then show how your product will solve them.
  8. Approach—confident—introduce—observe—state purpose of call—ask open ended question to involve buyer (Not “How are you”); more like “your company had a 10 % sales increase last quarter. How did you do that in this down economy? Ask if you have time parameters (even if he says yes, he won’t necessarily hold you to them) Use example Lucky buyer. Try to be sure decision makers are present.
  9. Selling is finding out the problem and solving it. How important is the problem. Example; restaurants cleaning grease from drains.
  10. Trial close—May I send you 6 cases? Do you want to take one home? Stop selling—hardest thing to do but don’t sell past he point of making the sale. Examples—Fed-Mart, Photo Stores Don’t be afraid to ask why not.
  11. Either/or—Assumes the sale is made. Is that the only thing—roots out objections and means a commitment from the buyer Ask, Ask, Ask—close at least three times. Use example of kid in training school.
  12. A millionaire at age 56, Stan Zundel was a handsome, imposing man. From outward appearances he had nothing to worry about, but this was of little comfort to him in the face of mounting professional and business pressures as a vice-president of one of the world’s largest banks. With increasing tension and worry came ulcers, followed by heart disease, arthritis, and cancer.  
  13. His physicians predicted that within one year, Zundel would be a complete invalid from an arthritic spine condition. Then a cancer specialist told him, “The malignant cells are multiplying in your bloodstream and the probability is that they will attack some vital organ, producing a lethal tumor within two years.” In a deep depression, Zundel realized that his life was ebbing away. What do you think was the uppermost concern in his mind? His inner thoughts were, I yearn for the lost opportunities of a joyful relationship with my family.   We can have everything, but without health, we lose the ability to enjoy the best and most important things in life.   Stan Zundel’s story does not end here. He set as his goal a recovery of health sufficient to enable him to climb mountains. He said, “I was sure that if I could conquer the mountains, I could conquer myself.” In addition to chemotherapy, for his corrective therapies Stan decided that he would change his lifestyle to include time with his family, exercise, positive thinking, proper nutrition, emotional serenity, mental balance, and trust in God.
  14. Gradually, with much difficulty, Zundel began to change his way of life. His health and strength slowly increased during his healing mountain-climbing experiences. He reported, “Amazingly, the mountains started me growing again.” He climbed the Matterhorn in Switzerland, a grueling test of human endurance. This feat he repeated many times in subsequent years. In his documentary film, he shared his amazing recovery: “My family and associates soon noticed that my quick temper had disappeared and the chip on my shoulder had long since fallen to the ground.” With a few lifestyle changes, this amazing man lived years beyond the limit that his physicians had predicted for him, and he enjoyed a quality of life that he never thought possible. Stan Zundel returned to the essentials. .Adapted from Stan Zundel, I Climb to Live (City? Stan Zundel, 1979), 12. a
  15. Dr. Edward M. Hallowell wrote a book intriguingly titled, CrazyBusy: Overstretched, Overbooked, and About to Snap! You may feel a little like this at times. Perhaps the day-to-day responsibilities are overwhelming and stressful, and you feel anxious because you cannot accomplish all that life requires of you. Most of us struggle to balance career, family, and social obligations. Sometimes factors that bring the greatest rewards, like physical, spiritual and relational wellness, are squeezed out. In spite of the rushed pace of your existence, you can choose a balanced life.   Steps toward a balanced life begin by analyzing your lifestyle. Next you make conscious decisions for future goals. Decide what is not essential, what you can leave out, and what you can change. This is a good beginning. There is hope. You can choose how to live, for you are the architect of your life and destiny. God will guide your decisions.
  16. Jean Francois Gravelet, better known as the Great Blondin, was the first man to cross the huge gorge of Niagara Falls on a tightrope. This amazing man seemed to have perfect balance. On June 30, 1859, Blondin successfully crossed the falls on a three-inch manila rope stretching from the American side to the Canadian side, a span of 1,100 feet. While he spent twenty minutes crossing the frothing Niagara River, twenty-five thousand onlookers watched almost breathlessly. Halfway across the river, he calmly sat down, stretched out on his back and rested the balancing pole across his chest before rising to his feet to resume his crossing. When he neared the Canadian shore, he shocked the crowd by performing a back somersault on the rope.  
  17. During subsequent crossings, Blondin performed other acts such as walking on stilts and crossing on a bicycle. He also pushed a wheelbarrow containing a small sheet-iron stove across the gorge. During this trip across, he proceeded to fire up the stove and cook an omelet that he lowered to the passengers aboard the boat, Maid of the Mist.   How do tightrope walkers do it? Someone asked a famous tightrope walker what was the secret of walking the rope. His response was, “The secret is looking ahead at where you are going. You tend to go where your eyes go.” That’s the way it is in life. Keep your eyes fixed on the goal. .“Niagara Falls Stunts and Daredevils: History,” Niagara Parks, an agency of the government of Ontario, http://www.niagaraparks.com/media/niagara-falls-stunting-history.html; “Jean Francois Gravelet: AKA the Great Blondin,” Niagara Falls promotional Web site, http://www.tourniagara.com/history/daredevils/jean-francois-gravelet/; The Blondin Memorial Trust, http://www.blondinmemorialtrust.com/.
  18. A higher goal—a balanced life. Blondin’s feats were amazing, but for a man or a woman, a boy or a girl to be able to perform the high-wire act of a daily balanced personal life is more valuable. This entails discovering equilibrium of mental, spiritual, physical, and relational health. What a challenging goal for most of us! But it’s worth it.   Let’s look at a preview of dimensions of a balanced life that are often omitted in our fast-paced, frenzied lifestyle.   BODY It’s a balancing act to sleep right.
  19. Do you know anyone who is just tired out? Up to 80% of Americans are chronically sleep-deprived and up to 25% of children suffer from sleep problems. How does loss of sleep affect our hormones? Rats deprived of sleep compromise their immune systems, fall ill from bacterial pathogens, fail to maintain body heat, and die in about three weeks.   Do we want to learn how to rest from our stresses? Jesus said, “Come aside . . . and rest a while.” Someone quipped, “If we don’t come apart, we may fall apart!”     2. It’s a balancing act to eat right. .Samantha Levine, “Up Too Late: Hectic Lives Rob Kids of Sleep and Health,” U.S. News & World Report (September 1, 2002), 51. .Carol A. Everson, “Sleep Deprivation and the Immune System,” in Mark R. Pressman and William C. Orr, eds., Understanding Sleep: The Evaluation and Treatment of Sleep Disorders (Washington, DC: American Psychological Association, 1997), 401–424. .Mark 6:31.
  20. A Canadian study of data from fifty-two countries found that 35% of heart attacks globally are caused by diets heavy in fried food, salty snacks, and meat. People are digging their graves with their teeth. C. Everett Koop, former Surgeon General of the United States, warned that the majority of U.S. deaths are related to their diet. Chicago’s Rush Institute for Healthy Aging reports that respondents eating adequate nutrient-filled vegetables showed 40% less mental decline than those who ate few or no vegetables. Those respondents eating lots of green leafy vegetables showed remarkable levels of brain function expected in people five years younger than they were.   So what is the message for a balanced diet? When you eat your veggies and fruits, you may need fewer visits to the doctor. You will have a better quality of life. 3. It’s a balancing act to exercise consistently. .Salim Yusuf et al, “Effect of potentially modifiable risk factors associated with myocardial infarction in 52 countries (the INTERHEART study): case-control study,” The Lancet 365, no. 9438 (September 2004): 937–952. doi:10.1016/S0140-6736(04)17018-9. .C. Everett Koop, The Surgeon General’s Report on Nutrition and Health, Publication no. 8850210 (Washington, DC: US Department of Health & Human Services, 1988). .M. C. Morris, D. A. Evans, C. C. Tangney, J. L. Bienias, and R. S. Wilson, “Associations of Vegetable and Fruit Consumption with Age-Related Cognitive Change,” Neurology 67, no. 8 (2006): 1370–1376. doi 10.1212/01.wnl.0000240224.38978.d8.
  21. Walking thirty minutes a day cuts the risk of heart attack by 50%, decreases cancer risk, and dramatically reduces anger, fatigue, and tension. Exercise in the physical, mental, and spiritual dimensions spells the difference between dreaming of doing something great and actually doing something great.   The WIN! Wellness plan will help you achieve your exercise goals and bring balance to your life.   It’s a balancing act to drink enough water. .B. Rockhill, W. C. Willett, D. J. Hunter, J. E. Manson, S. E. Hankinson, G. A. Colditz, “A Prospective Study of Recreational Physical Activity and Breast Cancer Risk,” Archives of Internal Medicine 159, no. 19 (1999): 2290–2296. . A. M. Lane and D. J. Lovejoy, “The Effects of Exercise on Mood Changes: The Moderating Effect of Depressed Mood,” Journal of Sports Medicine and Physical Fitness 41, no. 4 (2002): 539–545.
  22. Our brains are affected for good or bad by the pace of life, by the incessant bombardment of the media, by our choice to exercise or not to exercise, and even by the food we eat.   How can I think clearly and make decisions based on fact, not just on feeling or fancy? How can I use my brain to make tough decisions and not merely take the path of least resistance? Am I maintaining that mental acuity which is the secret to successful decision making and keeping my brain sharp and active?   Consider these questions as you focus on an improved, balanced life. If you really want to make decisions effectively, think clearly, and have a keen mental edge, drink adequate water, exercise, obtain sufficient sleep, and eat your fruits and vegetables.   It is possible for us to change from being governed by the lower brain, where feelings, sexual drives, and instincts predominate, to being governed by the higher brain, which is the seat of the power of choice and reason. A balanced, healthy brain with the frontal lobe in charge can switch off negative thinking and switch on positive thoughts that are health producing. We have the ability to choose and to be intentional about our health, family, lifestyle, and even spiritual decisions.  
  23. Our brains are affected for good or bad by the pace of life, by the incessant bombardment of the media, by our choice to exercise or not to exercise, and even by the food we eat.   How can I think clearly and make decisions based on fact, not just on feeling or fancy? How can I use my brain to make tough decisions and not merely take the path of least resistance? Am I maintaining that mental acuity which is the secret to successful decision making and keeping my brain sharp and active?   Consider these questions as you focus on an improved, balanced life. If you really want to make decisions effectively, think clearly, and have a keen mental edge, drink adequate water, exercise, obtain sufficient sleep, and eat your fruits and vegetables.   It is possible for us to change from being governed by the lower brain, where feelings, sexual drives, and instincts predominate, to being governed by the higher brain, which is the seat of the power of choice and reason. A balanced, healthy brain with the frontal lobe in charge can switch off negative thinking and switch on positive thoughts that are health producing. We have the ability to choose and to be intentional about our health, family, lifestyle, and even spiritual decisions.
  24. Did you know that much illness comes from negative or crooked thinking and that positive-thinking people have healthier bodies? Those who participate in wellness strategies find with God’s help that they can sense a transformation in their thought lives, which actually enhances their daily balanced lives. So, make a choice toward thinking right.   It’s a balancing act to live your life with hope.
  25. With hope, you can awaken to the dawn of a new day full of optimism and a determination to make your dreams come true. People with hope live longer and healthier. As we talk to God in prayer, we receive special blessings. When we tell God about our hopes and dreams, we can trust and have confidence that He will make the best things happen for us. That gives Him great joy.   We are living in uncertain times, with the world economy spiraling downward and people losing jobs, homes, and security. There is a searching and a longing in this time of loss. We are in the middle of a story, but God tells us the end of the story. The outlook may be dire, but the uplook is full of hope. It is time for us to talk hope in a hopeless world.   RELATIONSHIPS It’s a balancing act to prioritize our time.
  26. The story of Stan Zundel illustrates the importance of family. The WIN! Wellness Homes of Hope and Health series includes topics designed to improve our relationships—Love, Appreciation, Family Time, Communication, Facing Crisis, Resolving Conflict, Social Support and Commitment. Research reveals that when these factors are understood and practiced, they have a positive impact on our physical wellbeing.
  27. Hedrick Smith, in a documentary, refers to the problems in the new economy, where “making a living has gotten out of sync with making a family and having a life.” In some countries “family time for the average working couple has shrunk by 22 hours a week since 1970.” . Hedrick Smith, “Juggling Work and Family,” radio transcript, http://www.hedricksmith.com/PBSDoc/jugglingCredits.shtml.
  28. Too often we run out of time before we accomplish our to-do list. If the day is already packed and we add something more, what are we willing to let go?
  29. Victoria was in a social gathering, holding a cup of hot tea and ready to stir it, when she spotted her strong five-year-old nephew running straight for her. Victoria knew what was coming next. She quickly put the teacup on the counter and braced herself. A moment later he grabbed her around the legs and squeezed tightly. He was just showing love and wanted a hug from auntie, but her hands were full. The only way Victoria could hug him back was to stop what she was doing, set her cup aside, and return his embrace. We have to let go of some things to be able to do other things that are more important.   Family time One research study found that on an average day persons aged 12 to 24 in the United States spend 9 hours and 17 minutes a day with electronic media: Internet, television, video games, radio, and telephone. More than half of the waking hours of youth and young adults are spent with electronic media. To a great degree, people are satisfied with seeing heroes in the media instead of being heroes themselves, by watching sports instead of exercising. Someone once said, “I’d rather make news than watch news!” . Adapted from Victoria Osteen, Love Your Life (New York: Free Press, 2008), 55. . “Internet Dominates Young Adult Media Time,” Marketing Charts, October 4, 2010:, http//www.marketingcharts.com/television/internet-dominates-young-adult-media-time-14432/edison-youth-radio-internet-time-spent-oct-2010png.
  30. A University of Michigan (USA) study indicates that children are becoming increasingly disconnected from their parents and from their faith communities. Parents are busy, and children and teens are also too busy for family time.   Are these trends happening in your country? There are children who feel that they do not belong and are not appreciated by their parents or are left out in the streets to fend for themselves. One child who was in desperate need of information from his parents searched an empty house and asked, “Isn’t there any parent in this house?”
  31. One thousand five hundred schoolchildren were asked what they thought makes a happy family. The most frequently given answer was, “Doing things together.”   Strong families plan their schedules for more family time. Eating together as often as possible fosters a better diet for children, increases academic success, and lowers the crime rate. When families eat together, communication improves. There is time to answer questions and to hear of daily activities and needs. Hands-on, caring parents are avoiding the cultural traps, going against the flow, and making time with family a priority. . M.L. Jacobsen, How to Keep Your Family Together and Still Have Fun (Grand Rapids, MI: Zondervan, 1969).
  32. What are other ideas for doing things together as a family? Plan memorable moments and activities that don’t drain you or your budget. A few minutes here and there during the day with a child can make a difference—three minutes listening, eight minutes throwing the ball, five minutes cleaning up together as a family after a meal, ten minutes for family devotions, twelve minutes walking around the block after a meal, and a few minutes to plan family fun time. One family vacationed by canoeing a white-water river. To be sure, they got dumped in the rapids, but that made for good family memories! Some families enjoy going to a new restaurant to eat. Many families have evening story time by the fireside, reading inspiring biographies of great men and women.
  33. Why not teach children to cook and share stories of family history and traditions? Take the children to the garden and share the mystery of planting, weeding, and harvesting. When fixing a bicycle or an old car, or sewing, let them help and ask questions. They receive the gift of your time and learn skills for life.   Putting God and family first is part of prioritizing our lives. Time spent with family is a choice. It’s good to prioritize time for family, including reading God’s Word and communicating with God as a family in praise and sharing personal needs. Part of balancing life is maintaining relationships with others and helping those in need.
  34. While many are self-centered and don’t hear the cry of others who need a helping hand, Mother Teresa heard the cry of another. One day she stopped to help a dying woman on a Calcutta sidewalk and ended up changing the world.   Mother Teresa had it right: “The greatest disease is not TB or leprosy; it is being unwanted, unloved and uncared for.” . Mother Teresa, A Simple Path (New York: Ballantine, 1995).
  35. Social support is the strongest factor determining quality of life and longevity. Being connected is the greatest benefit and brings with it joy to the receiver and to the giver. Whether we are rich or poor, we can help others who are more needy than ourselves.   We live in a world where the media tells us that if we had a late model luxury car or elegant clothes we would be happy. If we had a big house, the latest flat screen TV, a powerful computer, electronic gadget or iPod—that would bring us the peace and happiness we have been seeking? What really brings you joy and happiness? Good health? A happy family? Helping others? Satisfaction with work well done?   Many long to be free of excess stress and emotional baggage. Many long for a relaxed meaningful life.   The WIN! Wellness strategies point us to what can really make a difference in our life. It is about just 4 words: “Return to the Essentials”—to the necessary, and to have time for God, family, healthy self-care and to smell the roses and see God’s gorgeous beauty in nature. Beware! The enemy of the soul wants to overburden us with stress and keep us extremely busy. . Lisa F. Berkman and S. Leonard Syme, “Social Networks, Host Resistance, and Mortality: A Nine-Year Follow-up Study of Alameda County Residents,” American Journal of Epidemiology 109, no. 2 (1979): 186–204.
  36. Our first parents—Adam and Eve—lived in the Garden of Eden. They had an enjoyable occupation, a place to live, relationship with each other and with God. Through a tragic mistake, they chose to turn their backs on the essentials of following God’s commands. Now thousands of years later, here we are.   God wants us to return back to the essentials—His plan for us is a good plan for a healthy and happy balanced life with satisfying and joyful relationships. He says, “My burden is easy and my load is light.”   8. The biggest balancing act is blending body, mind/spirit, and relationship dimensions into daily living. Anna Muoio, a juggling instructor, says many people complain, “I’ve got too many balls in the air!” She explains, “Life in our time-strapped, chaotic world has become a juggling act, both at work and at home. We’re all jugglers now, and we’ll all have to learn how to do it better.” We must choose which balls we will not juggle. . Anna Muoio, “Life Is a Juggling Act,” Fast Company (Oct. 31, 1997): 1.
  37. Paul enjoys sharing his juggling skill with his friends. To their amazement he keeps five balls moving at a time. That may not be your talent, but perhaps you face another type of juggling act—attempting to have a balanced life.   It took Paul months to perfect his juggling skills. Paul also has taken time to juggle his personal priority time, with God’s help and the coaching of others. He is discovering secrets to a more satisfying life with fewer stresses. This juggler had to give up something to balance work, family, and self-care, but now he feels free to live a more satisfying and healthier life. The biggest balancing act of all is combining these wellness factors into real daily living.
  38. Sometimes we are prone to think that we will be healthier if we take one step toward a better lifestyle—maybe just eating right, or just exercising half an hour a day. But is one component enough? What would happen if we integrated all the factors? What would happen if we combined a healthy diet, moderate exercise, drinking our six to eight glasses of water, getting daily fresh air and sunshine, being positive and cultivating a life of hope, showing love, feeling appreciation, being joyful, and having healthy relations with the family or friends? It would be a Wow experience! What a difference there could be! When you put work, family, health, personal fulfillment, and spiritual growth together in concert, the factors interact and you have multiplication instead of addition of benefits. There will be incredible, beneficial synergy and a longer, happier life with fewer medical problems, doctor visits, and pills.   Synergy
  39. Synergy is an interesting word that means, “The whole is greater than the sum of its parts.” For example, a violin or oboe solo can be sweet and melodious, but when a skilled conductor leads the strings, the brass, the woodwinds, and the percussion instruments in music of majestic harmony, it shakes the rafters and fills our souls!   The Bible says, “You will chase your enemies. . . . Five of you shall chase a hundred [ratio of 1:20], and a hundred of you shall put ten thousand to flight [ratio of 1:100].” Notice the synergy principle at work: one dimension of life harmoniously interacts with other dimensions, and the result is living healthier, happier, and holier.   The journey begins with one step. Start now. Choose the easiest thing you can do and begin.    . Leviticus 26:7, 8.         Eliminate the energy drain—design a new life
  40. Barbara worked with the same company for a decade. Although she had been promoted to upper management, she found phone calls, emails, and faxes dominated her life. Since she could only rest with sleep aids at night, she pumped herself full of caffeine during the day. Barbara took five kinds of headache remedies and swallowed dozens of antacid pills to try to control her indigestion. Finally her body said, No more!   When Barbara went on a mini-vacation, her body wouldn’t move. She was utterly exhausted. After forty-eight hours of almost nonstop sleep, Barbara awakened scared. She managed to see a doctor, who, after examining her, pronounced her the healthiest sick person he had ever seen. He said, “Hyper-stress is your problem,” and wrote out a prescription: “Get a different job.”   Relinquishing the security of her upper-management position took courage, but Barbara chose to listen to her body. She had faith that God would never fail her. She turned in her resignation. Barbara rediscovered her true self, reconnected with friends, and got her life under control. An eight-week sabbatical taught her that life without balance is no life at all. She interviewed for a low-stress job. Though her new income was lower, Barbara was happy. Money was not important, but a balanced life was. She took charge of her life and returned to the essentials.   The challenge of incredible, life-growing opportunities Each of us can experience balanced, effective 24/7 living on a higher level. It’s our choice. The balanced-living decision may call for planning, stick-to-it-iveness, and giving up the unimportant, but not giving up on our big dreams. It is going forward even when we don’t want to. It means focusing on the good, being content with what we have but still striving for the best. Remember, challenges and crises that occasionally throw us off balance are incredible life-growing opportunities that, believe it or not, can be blessings. Look ahead to victories with hope and optimism.   . Adapted and modified from Kelly L. Stone, “Message in a Body,” in Jack Canfield, Mark Victor Hansen, Dan Millman, and Diane von Welanetz Wentworth, compilers, Chicken Soup to Inspire the Body & Soul (Deerfield Beach, FL: Health Communications, 2003), 288–290.
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