1. Work log
30th April
Started to brainstorm ideas, making the decision as to which one was best, I
already knew which one was going to be chosen as I was filling it out, as the
second one included both ideas so would turn out more professional
1st May
Completed the analysis of the two ideas and the selection and justification.
2nd May
Gathered together images for the mood board but whilst doing so made me
understand the project a bit more and realize the direction which I wanted it to
head in. Deciding the brand name and realizing the way I would of liked it to look
then creating a few ideas to make the decision from. I also realized the way in
which some of my favourite brands advertise their products which has made me
think about what to use in mine.
3rd May
Today I created the mock up designs for the t-shirts on a black and white
template with the chosen logo on it. Then wrote a questionnaire and received
feedback from it.
7th May
Started to write up the audience research for my project
8th May
Finished the audience research for the product, after reading through the
feedback from the survey about the way the logo is designed I re designed the
way the text looks and have received some feedback for it and waiting on some
more.
9th May
Received the final feedback from the different designs I made and came to the
conclusion of what style of design I am going to use and created the design for
that, taking on the feedback and making slight alterations. Identified materials
that will be needed for my product, Worked out production management
requirements and finalized my appropriate target base for audience making sure
it was clear what age group I am going to be aiming at
10th May
I spoke to a few more people who said that the design would look better if I
altered the way it looked instead of the standard word being next to the other
word so did 4 potential designs, Started to research into other campaigns and
see how they went about promoting their product, Research in to production
techniques that need to be used, Looking at potential codes and constraints
including the problems which I have already had.

2. 13thMay
I received feedback from the 4 designs and came to the conclusion of which one I
would be using for a brand logo. I added the new logo to the t-shirt mockup pdf’s
14th May
I worked on the design lay out of my presentation, downloading fonts and
choosing a style to match the genre to keep the presentation
15th May
Continued with the Layout, emailed fire label merchandising with my product
designs requesting a quote.
17th May
Started to focus on content for the presentation, researching further into market
competitors and looking at their campaigns
2oth May
Started to add information from LO1 into the presentation showing the process I
took in deciding on the type of product, found website for free lance
photographers sent out request, receieved response from clothing distributor
saying my request is being processed
21st May
Working out how I am going to present, starting to write up a script for the
presentation, started to recieve responses
22nd May
Including target audience research into the presentation showing examples of
their campaign
23rd May
Included a video from the brands campaign that year to co inside with it. Decided
photographer emailed with offer to sort out model hair and make up aswell, on
call for whenever I need him
24th May
Continued to work on the script for the presentation
25th May
Came up with idea of having people in my presentation wearing my target
audiences clothing to make a comparison, received quote of price for tshirts.
27th May
Explained how I am going to better the other companys, why my product is
different.
29thMay
Identified costs for the whole project looking at the things that I will be needing

3. 30th May
Continued working out the budgets
3rd June
Pieced together my production schedule working out when would be best to
order the product depending on whether money is received
5th June
Finalising design of presentation and finishing off script
6th June
Finalising presentation
7th June
Proposal
8th June
T-shirt order made
14th
Liaised with the photographer sorting out a rough date of when the photo shoot
can be arranged.
19thJune
Email from company saying the order will take longer than expected so will not
be here in time for photo shoot
21th June
Initial T-shirt was made via a iron on print so that the photo shoot could still go
ahead.
23nd June
Photo shoot, Photos edited and poster for magazine made.
24rd June
Ready for publication