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P R O D U C T I N N O VAT I O N S T O RY T E L L I N G
C O N N E C T I N G W I T H Y O U R C O N S U M E R
P I X E L P O O...
C O M M O N LY H E A R D F R O M P R O D U C T M A R K E T E R S
Our consumers don’t fully understand our product
Our prod...
M A R K E T E R S , E N G I N E E R S
A N D D E S I G N E R S S P E N D
Y E A R S O F T H E I R L I V E S
C R E AT I N G A...
T H E P R O D U C T T U R N S O U T
A M A Z I N G .
I T I S B E A U T I F U L .
I T I S R E V O L U T I O N A RY A N D
H A...
Y O U R P R O D U C T H A S A N
I N N O VAT I O N S T O RY T O T E L L
Y O U R C O N S U M E R S .
A F T E R A L L , T H E...
Its your job as a marketer to
tell its story!
Storytelling helps close the
deal, encourages upsell,
and can make the custo...
H O W ?
T R A D I T I O N A L LY,
P R O D U C T
I N N O VAT I O N
S T O R I E S A R E
F O C U S E D O N
F E AT U R E S
Feature 1 - Revolutionary material
Feature 2 - Faster processor
Feature 3 - Bigger screen
Feature 4 - Enhanced software
E ...
B U T, I T S N O T J U S T A B O U T W H AT
Y O U R P R O D U C T F E AT U R E S A R E
I T S A B O U T H O W Y O U R P R O...
Benefit - Its easier and lighter to carry
Benefit - you charge it less often
Benefit - it organizes your life and saves yo...
Less charging - We reinvented the battery.
More comfortable - We revolutionized the fabric and material.
Its healthier - W...
B U T W E A L R E A D Y
K N O W T H I S , R I G H T ?
Innovations and their benefits are what allow brands to sell
products at higher price points.
The key word is sell.
As a m...
T E L L I N G A G R E AT I N N O VAT I O N S T O RY T O
A M A S S M A R K E T I S H A R D .
Consumers are in a hurry.
Cons...
T H E F O L L O W I N G A R E A F E W
E X A M P L E S O F G R E AT
P R O D U C T I N N O VAT I O N
S T O RY T E L L I N G
ADIDAS BOOST VIDEO

http://youtu.be/PE73KDDn658
S P E C I A L I Z E D B I K E S , F S R
S U S P E N S I O N
Innovative product, communicated in
terms of the benefits firs...
H U R L E Y I N N O VAT I O N V I D E O
http://pixel-pool.com/projects/product/phantom-fuse-short
3 M W E B S I T E F O R I T S D Y N E O N M AT E R I A L
http://solutions.3m.com/innovation/en_US/stories/conquering-mount...
A P P L E M A C B O O K
https://youtu.be/hajnEpCq5SE
T O T E L L A G R E AT S T O RY
F O R Y O U R P R O D U C T
F O C U S O N I T S B E N E F I T S
T I E T H E B E N E F I T S T O
Y O U R I N N O VAT I O N S
T H E N D E L I V E R Y O U R S T O RY
T O Y O U R A U D I E N C E W H E R E
T H E Y C O N S U M E C O N T E N T
5 T I P S T O C R E AT I N G A G R E AT
P R O D U C T I N N O VAT I O N S T O RY
#1 Make it simple, a product innovation story is not a list of product
features, but it is what your amazing product can d...
5 T I P S T O C R E AT I N G A G R E AT P R O D U C T
I N N O VAT I O N S T O RY
#2 The best stories are entertaining and ...
5 T I P S T O C R E AT I N G A G R E AT P R O D U C T
I N N O VAT I O N S T O RY
#3 Make the story easy to communicate on ...
5 T I P S T O C R E AT I N G A G R E AT P R O D U C T
I N N O VAT I O N S T O RY
#4 “Ultimately, it’s not the product itse...
5 T I P S T O C R E AT I N G A G R E AT P R O D U C T
I N N O VAT I O N S T O RY
#5 Be visual. We consume with our eyes fi...
If you’re ready to learn more about how product innovation storytelling from PixelPool
can help you and your brand, please...
Prochain SlideShare
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Publié le

C O M M O N LY H E A R D F R O M P R O D U C T M A R K E T E R S
Our consumers don’t fully understand our product
Our product is too expensive - lets lower the price
To consumers, our product looks like other, cheaper products
Our product gets good reviews but only geeks seem to buy it
Consumers can't see the cool stuff inside the product
Our product has no media budget, so its going to fail
Speeds, feeds and tech specs - how do I communicate all of it?
Our product isn’t selling because it is complicated
Our product is destined to be mediocre even though its cool

Publié dans : Marketing

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