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P R O D U C T I N N O VAT I O N S T O RY T E L L I N G
C O N N E C T I N G W I T H Y O U R C O N S U M E R
P I X E L P O O...
C O M M O N LY H E A R D F R O M P R O D U C T M A R K E T E R S
Our consumers don’t fully understand our product
Our prod...
M A R K E T E R S , E N G I N E E R S
A N D D E S I G N E R S S P E N D
Y E A R S O F T H E I R L I V E S
C R E AT I N G A...
T H E P R O D U C T T U R N S O U T
A M A Z I N G .
I T I S B E A U T I F U L .
I T I S R E V O L U T I O N A RY A N D
H A...
Y O U R P R O D U C T H A S A N
I N N O VAT I O N S T O RY T O T E L L
Y O U R C O N S U M E R S .
A F T E R A L L , T H E...
Its your job as a marketer to
tell its story!
Storytelling helps close the
deal, encourages upsell,
and can make the custo...
H O W ?
T R A D I T I O N A L LY,
P R O D U C T
I N N O VAT I O N
S T O R I E S A R E
F O C U S E D O N
F E AT U R E S
Feature 1 - Revolutionary material
Feature 2 - Faster processor
Feature 3 - Bigger screen
Feature 4 - Enhanced software
E ...
B U T, I T S N O T J U S T A B O U T W H AT
Y O U R P R O D U C T F E AT U R E S A R E
I T S A B O U T H O W Y O U R P R O...
Benefit - Its easier and lighter to carry
Benefit - you charge it less often
Benefit - it organizes your life and saves yo...
Less charging - We reinvented the battery.
More comfortable - We revolutionized the fabric and material.
Its healthier - W...
B U T W E A L R E A D Y
K N O W T H I S , R I G H T ?
Innovations and their benefits are what allow brands to sell
products at higher price points.
The key word is sell.
As a m...
T E L L I N G A G R E AT I N N O VAT I O N S T O RY T O
A M A S S M A R K E T I S H A R D .
Consumers are in a hurry.
Cons...
T H E F O L L O W I N G A R E A F E W
E X A M P L E S O F G R E AT
P R O D U C T I N N O VAT I O N
S T O RY T E L L I N G
ADIDAS BOOST VIDEO

http://youtu.be/PE73KDDn658
S P E C I A L I Z E D B I K E S , F S R
S U S P E N S I O N
Innovative product, communicated in
terms of the benefits firs...
H U R L E Y I N N O VAT I O N V I D E O
http://pixel-pool.com/projects/product/phantom-fuse-short
3 M W E B S I T E F O R I T S D Y N E O N M AT E R I A L
http://solutions.3m.com/innovation/en_US/stories/conquering-mount...
A P P L E M A C B O O K
https://youtu.be/hajnEpCq5SE
T O T E L L A G R E AT S T O RY
F O R Y O U R P R O D U C T
F O C U S O N I T S B E N E F I T S
T I E T H E B E N E F I T S T O
Y O U R I N N O VAT I O N S
T H E N D E L I V E R Y O U R S T O RY
T O Y O U R A U D I E N C E W H E R E
T H E Y C O N S U M E C O N T E N T
5 T I P S T O C R E AT I N G A G R E AT
P R O D U C T I N N O VAT I O N S T O RY
#1 Make it simple, a product innovation story is not a list of product
features, but it is what your amazing product can d...
5 T I P S T O C R E AT I N G A G R E AT P R O D U C T
I N N O VAT I O N S T O RY
#2 The best stories are entertaining and ...
5 T I P S T O C R E AT I N G A G R E AT P R O D U C T
I N N O VAT I O N S T O RY
#3 Make the story easy to communicate on ...
5 T I P S T O C R E AT I N G A G R E AT P R O D U C T
I N N O VAT I O N S T O RY
#4 “Ultimately, it’s not the product itse...
5 T I P S T O C R E AT I N G A G R E AT P R O D U C T
I N N O VAT I O N S T O RY
#5 Be visual. We consume with our eyes fi...
If you’re ready to learn more about how product innovation storytelling from PixelPool
can help you and your brand, please...
Prochain SlideShare
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Publié le

5 T I P S T O C R E AT I N G A G R E AT P R O D U C T
I N N O VAT I O N S T O RY
#2 The best stories are entertaining and emotional. Tell your innovation story
in a way that captures the heart of your audience. Use of visuals, music and
motion will keep your audience engaged while learning about your product.

Publié dans : Marketing
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