5 T I P S T O C R E AT I N G A G R E AT P R O D U C T
I N N O VAT I O N S T O RY
#3 Make the story easy to communicate on different mediums including digital,
social, print and in store. Short videos and animations are great formats that
can be used in many places. Creating a story that only works in a long form
video is difficult to communicate in retail, for instance.