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www.kickofflabs.com 
presents:
Hosted by: Josh Ledgard, Co-Founder of KickoffLabs and Marketing Expert 
He’s the guy who’s directly responsible for at le...
“...it's more important to serve a customer than it is to build a product. Remember: you're here to solve a problem...” 
-...
#1 - Hack validation 
www.kickofflabs.com 
8 Hacks for Building Your Audience
Hack validation 
- Copy 
- Price 
- Incentive 
- Landing Page 
www.kickofflabs.com 
8 Hacks for Building Your Audience
#2 - Hack the incentive 
www.kickofflabs.com 
8 Hacks for Building Your Audience
Hack the incentive 
- Relevant 
- Offers Free Value 
- Immediate 
- Simple 
www.kickofflabs.com 
8 Hacks for Building Your...
#3 - Hack the big boys 
www.kickofflabs.com 
8 Hacks for Building Your Audience
Hack the big boys 
- Find them 
- Cultivate relationships 
- Be a guide 
- I did it for KickoffLabs 
www.kickofflabs.com 
...
#4 - Hack someone else’s tribe 
www.kickofflabs.com 
8 Hacks for Building Your Audience
Hack someone else’s tribe 
- Spec out the competition 
- Engage their customers 
- Look through support forums 
- Predict ...
#5 - Hack virality 
www.kickofflabs.com 
8 Hacks for Building Your Audience
Hack virality 
- Be realistic 
- Personalize it 
- Just ask 
- Focus on 3 
www.kickofflabs.com 
8 Hacks for Building Your ...
#6 - Hack scarcity and urgency 
www.kickofflabs.com 
8 Hacks for Building Your Audience
Hack scarcity and urgency 
- Create an illusion 
- Put up a wall 
- Gamify your launch 
- Join now or lose out 
www.kickof...
#7 - Hack social insights 
www.kickofflabs.com 
8 Hacks for Building Your Audience
Hack social insights 
- Learn more 
- Get more personal 
- Ask for less 
- Refine your copy 
www.kickofflabs.com 
8 Hacks ...
#8 - Hack pre/post-launch 
www.kickofflabs.com 
8 Hacks for Building Your Audience
Hack pre/post-launch 
- Kept in the loop 
- Get Feedback 
- Slow launch 
- Deliver the goods 
www.kickofflabs.com 
8 Hacks...
Bonus hacks 
www.kickofflabs.com 
8 Hacks for Building Your Audience
Bonus hacks 
- *easy hack: Change your CTA text 
- Optimize your ads 
- Submit your launch 
- Launch soon 
www.kickofflabs...
“The best launch is if you have a product that other people like using so much that they tell other people about it.” 
-Ro...
8 Hacks for Building Your Audience 
Stop building landing pages. Start building smarter campaigns. 
KickoffLabs gives you ...
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8 Launch Hacks for Your Startup to Build a Huge Audience

8 Launch Hacks for Your Startup to Build a Huge Audience

  1. 1. www.kickofflabs.com presents:
  2. 2. Hosted by: Josh Ledgard, Co-Founder of KickoffLabs and Marketing Expert He’s the guy who’s directly responsible for at least half of our customers 4 million+ leads www.kickofflabs.com
  3. 3. “...it's more important to serve a customer than it is to build a product. Remember: you're here to solve a problem...” -Dharmesh Shah, HubSpot CTO and founder www.kickofflabs.com 8 Hacks for Building Your Audience
  4. 4. #1 - Hack validation www.kickofflabs.com 8 Hacks for Building Your Audience
  5. 5. Hack validation - Copy - Price - Incentive - Landing Page www.kickofflabs.com 8 Hacks for Building Your Audience
  6. 6. #2 - Hack the incentive www.kickofflabs.com 8 Hacks for Building Your Audience
  7. 7. Hack the incentive - Relevant - Offers Free Value - Immediate - Simple www.kickofflabs.com 8 Hacks for Building Your Audience
  8. 8. #3 - Hack the big boys www.kickofflabs.com 8 Hacks for Building Your Audience
  9. 9. Hack the big boys - Find them - Cultivate relationships - Be a guide - I did it for KickoffLabs www.kickofflabs.com 8 Hacks for Building Your Audience
  10. 10. #4 - Hack someone else’s tribe www.kickofflabs.com 8 Hacks for Building Your Audience
  11. 11. Hack someone else’s tribe - Spec out the competition - Engage their customers - Look through support forums - Predict opportunities & trends www.kickofflabs.com 8 Hacks for Building Your Audience
  12. 12. #5 - Hack virality www.kickofflabs.com 8 Hacks for Building Your Audience
  13. 13. Hack virality - Be realistic - Personalize it - Just ask - Focus on 3 www.kickofflabs.com 8 Hacks for Building Your Audience
  14. 14. #6 - Hack scarcity and urgency www.kickofflabs.com 8 Hacks for Building Your Audience
  15. 15. Hack scarcity and urgency - Create an illusion - Put up a wall - Gamify your launch - Join now or lose out www.kickofflabs.com 8 Hacks for Building Your Audience
  16. 16. #7 - Hack social insights www.kickofflabs.com 8 Hacks for Building Your Audience
  17. 17. Hack social insights - Learn more - Get more personal - Ask for less - Refine your copy www.kickofflabs.com 8 Hacks for Building Your Audience
  18. 18. #8 - Hack pre/post-launch www.kickofflabs.com 8 Hacks for Building Your Audience
  19. 19. Hack pre/post-launch - Kept in the loop - Get Feedback - Slow launch - Deliver the goods www.kickofflabs.com 8 Hacks for Building Your Audience
  20. 20. Bonus hacks www.kickofflabs.com 8 Hacks for Building Your Audience
  21. 21. Bonus hacks - *easy hack: Change your CTA text - Optimize your ads - Submit your launch - Launch soon www.kickofflabs.com 8 Hacks for Building Your Audience
  22. 22. “The best launch is if you have a product that other people like using so much that they tell other people about it.” -Robert Scoble, tech evangelist www.kickofflabs.com 8 Hacks for Building Your Audience
  23. 23. 8 Hacks for Building Your Audience Stop building landing pages. Start building smarter campaigns. KickoffLabs gives you everything you need to build and manage a stellar launch! Visit KickoffLabs.com & start your free trial TODAY! Thanks for viewing!

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