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a field guide for people
creating the future of work
Culture Labx is a global community
experimenting with the future of work.
Join us at culturelabx.com
culture | 'kelCHer |
noun
1. Organizational culture is the behavior of humans
within an organization, and the meaning that people
attach to those behaviors.
2. Culture includes the organization’s vision, values,
norms, systems, symbols, language, assumptions,
beliefs, and habits.	
	
Organizational culture. (n.d.). In Wikipedia. Retrieved December 16, 2014,
from http://en.wikipedia.org/wiki/Organizational_culture
WHAT IS
culture?
the
components
of culture
PURPOSE
VALUES
BEHAVIORS
RECOGNITION
RITUALS
CUES
the
components
of culture
purposePURPOSE CONNECTS THE WORK
TO THE VISION. IT’S THE CENTER
POINT AROUND WHICH ALL OTHER
CULTURE INITIATIVES SPIN.
RESULT: When done well, your team
feels meaning. Their day-to-day is
in sync with the bigger picture.
DO: Develop a brief, compelling story
about what your team and organization
are trying to accomplish.
ASK: Why are you in business beyond
making money? Why do you do what
you do?
purposePURPOSE CONNECTS THE WORK
TO THE VISION. IT’S THE CENTER
POINT AROUND WHICH ALL OTHER
CULTURE INITIATIVES SPIN.
VALUESVALUES ARE BELIEFS ABOUT WHAT’S
IMPORTANT, AND WHAT’S NOT.
THEY SHAPE YOUR CULTURE AND
GUIDE BEHAVIORS.
RESULT: When done well, you and
your team feel aligned and decisions
become clear.
DO: Work with your colleagues to define
how you get work done and what is
driving those choices. Then codify them.
ASK: What are the three most
important principles that should
guide our decisions?
VALUES
BEHAVIORSBEHAVIORS ARE ACTIONS GUIDED BY
VALUES. THEY ARE THE COLLECTIVE SET
OF WHAT PEOPLE SAY AND DO.
RESULT: When done well, you and your
team feel heard and engaged.
DO: Map behaviors that you’d like to
reinforce, and those that should stop.
ASK: Do our actions reflect our values?
Are there times when we don’t do what
we say we do?
BEHAVIORS
RECOGNITIONRECOGNITION APPLAUDS THOSE WHOM
BRING COMPANY VALUES TO LIFE
AND MAKE YOUR CULTURE GREAT.
WHAT YOU WATER IS WHAT WILL GROW.
RESULT: When done well, you and
your team feel valued and empowered
to be better.
DO: Consider both a formal and
informal recognition program.
ASK: Who is nailing it? Who is actually
doing what we want to be doing?
Are we honoring those contributions?
recognition
RITUALSRITUALS ARE REPEATED BEHAVIORS
THAT ESTABLISH A SENSE OF COMMUNITY.
THEY TELL THE STORY OF YOUR CULTURE
AND REINFORCE ITS VALUES.
RESULT: When done well, you and your
team feel connected to each other and to
the organization.
DO: Invest in meaningful activities
that provide you and your team with
a sense of belonging and familiarity.
ASK: What stories do we tell other peo-
ple about our culture? What does that
tell us about our identity as a group?
RITUALS
CUESREMINDERS THAT KEEP PEOPLE IN
TOUCH WITH THEIR PURPOSE. THESE
VISUAL CUES MAKE SURE NO ONE LOSES
SIGHT OF THE BIG PICTURE. THEY ARE THE
PHYSICAL EXPRESSIONS OF CULTURE.
RESULT: When done well, you and your
team feel inspired and know what you’re
working toward.
DO: Design working spaces that cultivate
the kind of interactions that will achieve
you and your team’s purpose.
ASK: When I look around, do I see
things that remind me why I’m here?
CUES
HOW IS
YOUR
CULTURE
DOING?
CULTURE
REPORTFor each culture component,
indicate how well you think
your company or business
unit is doing.
PURPOSE
VALUES
BEHAVIORS
RECOGNITION
RITUALS
CUES
STRONG
MODERATE
WEAK
Keep
in
touch
On Twitter and Instagram
@culturelabx
Sign up for our quarterly
www.culturelabx.com
Want a Culture Lab in your city?
info@culturelabx.com
Download for free
or buy the folio at
culturelabx.com
CONTENT + DESIGN	 ILLUSTRATIONS
Josh Levine	 Emily Tsiang 	 Ximena Vengoechea
@akajoshlevine	@emsworld	 @xsvengoechea
CONTRIBUTORS
Terra Judge	 Josh Orum
@breezy_teezy	@JoshOrum
This work is licensed under the Creative
Commons Attribution-ShareAlike 4.0
International License. To view a copy of
this license, visit http://creativecommons.
org/licenses/by-sa/4.0/.

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Culture Code by Culture Labx

  • 1. a field guide for people creating the future of work
  • 2. Culture Labx is a global community experimenting with the future of work. Join us at culturelabx.com
  • 3. culture | 'kelCHer | noun 1. Organizational culture is the behavior of humans within an organization, and the meaning that people attach to those behaviors. 2. Culture includes the organization’s vision, values, norms, systems, symbols, language, assumptions, beliefs, and habits. Organizational culture. (n.d.). In Wikipedia. Retrieved December 16, 2014, from http://en.wikipedia.org/wiki/Organizational_culture WHAT IS culture?
  • 6. purposePURPOSE CONNECTS THE WORK TO THE VISION. IT’S THE CENTER POINT AROUND WHICH ALL OTHER CULTURE INITIATIVES SPIN.
  • 7. RESULT: When done well, your team feels meaning. Their day-to-day is in sync with the bigger picture. DO: Develop a brief, compelling story about what your team and organization are trying to accomplish. ASK: Why are you in business beyond making money? Why do you do what you do? purposePURPOSE CONNECTS THE WORK TO THE VISION. IT’S THE CENTER POINT AROUND WHICH ALL OTHER CULTURE INITIATIVES SPIN.
  • 8. VALUESVALUES ARE BELIEFS ABOUT WHAT’S IMPORTANT, AND WHAT’S NOT. THEY SHAPE YOUR CULTURE AND GUIDE BEHAVIORS.
  • 9. RESULT: When done well, you and your team feel aligned and decisions become clear. DO: Work with your colleagues to define how you get work done and what is driving those choices. Then codify them. ASK: What are the three most important principles that should guide our decisions? VALUES
  • 10. BEHAVIORSBEHAVIORS ARE ACTIONS GUIDED BY VALUES. THEY ARE THE COLLECTIVE SET OF WHAT PEOPLE SAY AND DO.
  • 11. RESULT: When done well, you and your team feel heard and engaged. DO: Map behaviors that you’d like to reinforce, and those that should stop. ASK: Do our actions reflect our values? Are there times when we don’t do what we say we do? BEHAVIORS
  • 12. RECOGNITIONRECOGNITION APPLAUDS THOSE WHOM BRING COMPANY VALUES TO LIFE AND MAKE YOUR CULTURE GREAT. WHAT YOU WATER IS WHAT WILL GROW.
  • 13. RESULT: When done well, you and your team feel valued and empowered to be better. DO: Consider both a formal and informal recognition program. ASK: Who is nailing it? Who is actually doing what we want to be doing? Are we honoring those contributions? recognition
  • 14. RITUALSRITUALS ARE REPEATED BEHAVIORS THAT ESTABLISH A SENSE OF COMMUNITY. THEY TELL THE STORY OF YOUR CULTURE AND REINFORCE ITS VALUES.
  • 15. RESULT: When done well, you and your team feel connected to each other and to the organization. DO: Invest in meaningful activities that provide you and your team with a sense of belonging and familiarity. ASK: What stories do we tell other peo- ple about our culture? What does that tell us about our identity as a group? RITUALS
  • 16. CUESREMINDERS THAT KEEP PEOPLE IN TOUCH WITH THEIR PURPOSE. THESE VISUAL CUES MAKE SURE NO ONE LOSES SIGHT OF THE BIG PICTURE. THEY ARE THE PHYSICAL EXPRESSIONS OF CULTURE.
  • 17. RESULT: When done well, you and your team feel inspired and know what you’re working toward. DO: Design working spaces that cultivate the kind of interactions that will achieve you and your team’s purpose. ASK: When I look around, do I see things that remind me why I’m here? CUES
  • 19. CULTURE REPORTFor each culture component, indicate how well you think your company or business unit is doing. PURPOSE VALUES BEHAVIORS RECOGNITION RITUALS CUES STRONG MODERATE WEAK
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  • 22. CONTENT + DESIGN ILLUSTRATIONS Josh Levine Emily Tsiang Ximena Vengoechea @akajoshlevine @emsworld @xsvengoechea CONTRIBUTORS Terra Judge Josh Orum @breezy_teezy @JoshOrum This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License. To view a copy of this license, visit http://creativecommons. org/licenses/by-sa/4.0/.