Digipak Deconstruction #3: Michael Buble "It's Time"

1. Digipak Deconstruction
#3: MICHAEL BUBLE “IT’S TIME”

4. On the front cover of the
digipak there is a mid
shot of the artist looking
into the camera. He’s
been edited in a red
shade of colour helping
him to stand out from
the background of the
cover which is white
along with what appears
to be Buble’s signature in
grey.
The font of ‘michael
buble’ is in white to stand
out on the red of Buble
himself. Furthermore,
people that are unfamiliar
with the artist can
recognise his appearance
because the name is
printed on his chest
(showing the audience
who he is).

5. On the front of the digipak is a picture
outlining all the features included in
the pak. This attracts the audience in
and shows them that this isn’t just an
ordinary album, thus making them feel
as though they’ve bought something
‘special’ compared to the original.

6. Included in the digipak
was the CD album,
two bonus tracks on
the CD along with a
booklet of
information, and a
poster of the artist.
This would appeal to
his fans (primarily
made up of middle
aged females into the
Jazz/Pop genre) as it
gives them something
to look at or place on
their wall.

7. The blue tint of the
artist on the poster
connotes the Jazz
genre as Jazz can often
be associated with this
colour (which also
portrays the idea of
smooth soft music).