1. PERSONAL BRAND EXPLORATION
Joshua Briggs
Project & Portfolio I: Week 1
August 8, 2023

2. I was raised to believe that with hard work and
resiliency I could accomplish anything that I put my mind
to. My parents always made it clear that no dream was
too big. So, I had a lot of them just as any child should.
As I grew and entered different stages of life, a lot of my
childhood dreams and aspirations were not reached.
Even with this fact, I maintained to zeal to put my best
foot forward in everything that I set out to accomplish. I
have failed many times in attempts to be great, but I
never stay down. I am determined and highly motivated
to become one of, if not the best in my chosen industry.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Television News Anchor
• Radio News Anchor
• Host
THE HERO - Using unyielding
determination and courage, there is
no challenge that I would shy away
from. Achieving and excelling past
personal and professional goals will
remain my focus.
BROADCASTING FOR THE SPORTS INDUSTRY

4. SPORTS ANALYSTS/ MANAGING EDITORS
TARGET AUDIENCE
IRA SCHOFFEL
Outreach Plan:
• Update and proof resume and portfolio / Select self
made broadcast samples to share if requested.
• Linked in / Twitter
• After initial contact, wait two weeks before following up
if no response is received.
PROFILE
PICTURE
Managing Editor at FSU
Warchant
RJ YOUNG
Outreach Plan:
• Complete Youtube page and make sure my most
desired to be noticed content is visible early in my
Catalog.
• Instagram
• Follow up weekly with tagged relevant content.
PROFILE
PICTURE CFB Analyst at Fox Sports
RYAN CLARK
Outreach Plan:
• Keep up with and frequently engage in Ryan Clarks
posted content.
• Twitter is his most utilized social media platform
• Engage with Ryan Clarks content at least twice a week.
PROFILE
PICTURE
NFL Analyst at ESPN

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Earn entry level Sports Broadcasting position at a local
news outlet.
‣ I will complete and submit 1 new application every
two weeks, and also prepare myself for
broadcasting opportunities by creating various
broadcast takes to post on social media platforms
at least twice a week.
Mid Term: (2030)
• Achieve a bigger role in broadcast position within the
news outlet delivering Sports takes on live TV.
‣ I will continue creating self made content for social
media platforms, perfecting my delivery and
uploading 4 fresh broadcast takes per week. Also
connecting with at least 1 prominent sports caster
per month.
Long Term: (2040)
• Solidi
fi
ed Anchor on a major sports news outlet.
‣ Study prominent sports casters daily and continue
uploading fresh content to social media outlets 6x
a week, growing my following and popularity.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Music & sound editing software
SOFT
HARD
Novice / Adept /
Expert
Spreadsheet Software
Novice / Adept /
Expert
Social Perceptiveness
Novice / Adept /
Expert
Complex problem solving
Novice / Adept /
Expert
Analytical software
SOFT
HARD
Novice / Adept /
Expert
Music & Sounds Editing software
Novice / Adept /
Expert
Time management
Novice / Adept /
Expert
Complex problem solving
Novice / Adept /
Expert

7. I help sports enthusiast get the full scope of
any event that I have the opportunity to
cover. Instilling a sense of excitement and
anticipation my audience will always come
back for more.
PROMISE

8. CREDENTIALS
Work Experience:
• U.S. Army / Sergeant
• McElroy Truck lines / Driver Trainer
• Life and health insurance sales
Education:
• Life, Health, and Annuity Cert. / Globe-life
• T.D.I. Grad. / Truck Driving Institute
• Sports Broadcasting, B.S., Full Sail University (Exp. 2025)
Volunteer Work:
• Boys and Girls Club Counselor
• Pee-wee Football coach / Calloway
Rebels
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Kristen Oh
Industry Experience:
• Sports Broadcast Lead @ Meta
Education:
• Fordham University
Leadership Experience:
• Sports Broadcast Lead
Skills and Proficiencies:
• Public Speaking - 7 endorsements
• Facebook - 19 endorsements
• Leadership - 9 endorsements
Joshua Briggs
Overall Online Presence:
• 500+ connections, banner image Not customized,
professional headshot, detailed pro
fi
le, published
articles, active on social media, LinkedIn URL Not
customized
• Grade: Average, 60 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• TBD
Education:
• B.S. Sports Broadcasting / Full Sail University
Leadership Experience:
• U.S. Army
• McElroy Truck Lines Driver Trainer
Skills and Proficiencies:
• Sports Writing - 0 endorsements
• Video Blogging - 0 endorsements
• Audio Recording - 0 endorsements
Overall Online Presence:
• 4 connections, banner image customized, professional
Headshot, Slight pro
fi
le detail, No published articles,
Not active on other social media, LinkedIn URL Not
customized.
• Grade: Poor, 15 out of 100

10. COMPETITION
Jason Klein
Noteworthy Experience:
• Weekend on-Air talent for Kansas City chiefs and St.
Louis cardinals
Joshua Briggs
HEADSHOT HEADSHOT
Industry Experience:
• Radio On Air Talent
Education:
• B.S. Sports Broadcasting / Full Sail University
Skills and Proficiencies:
• Social networking - 8 endorsements
• Cold Calling - 2 endorsements
• Team Building - 13 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, Slightly detailed pro
fi
le, No
published articles, Minimal activity on social media,
LinkedIn URL Not customized
• Grade: Average, 40 out of 100
Industry Experience:
• TBD
Education:
• B.S. Sports Broadcasting / Full Sail University
Leadership Experience:
• U.S. Army
• McElroy Truck Lines Driver Trainer
Skills and Proficiencies:
• Sports Writing - 0 endorsements
• Audio recording - 0 endorsements
• Video Blogging - 0 endorsements
Overall Online Presence:
• 4 connection, banner image customer, professional
headshot, Slight detail, No published articles, Not active
on other social media, LinkedIn URL Not customized?
• Grade: Poor, 25 out of 100

11. BRAND POSITION
For Broadcasting producers who are looking for a
sportscaster with the character and charisma to keep sports
fans tuning in to your program, I can be all that and more.
When fans tune in to your program they will leave fully
satis
fi
ed with the information received and anticipating the
next air time. Utilizing my great sense of humor infused with
outstanding social perceptiveness. I will touch the hearts and
minds of current and future viewers.
“J-BO”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• NAB- National Association of Broadcasters
‣ February 2024 | Washington D.C.
• The Audio Engineering Society
‣ 25-27 October, 2023 | New York (zoom)
• OAB- Ohio Association of Broadcasters
‣ September 2023 | (Zoom) Columbus convention center
Digital Marketing
• Primary Content: I will be creating a range of different sports
content. Reaction videos to various sporting events along with
with predictions will be a big part of my shared media. Leaving
the door open for my viewers to share opinions, and engage
in live content. (I.e. Podcasts)
• Primary Tools: Youtube, Twitter, and TikTok will be my most
utilized platforms. I will be posting Live content along with pre-
recorded videos. 2 Pre- recorded videos a week, and 2 live
takes a week.
• Website: I will add my most relevant and popular takes to my
portfolio. In belief that it will put on display my attributes to
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I will be seeking will be in the same,
if not similar career path as myself. Someone who is
determined and hard working. Continuously working to
perfect their craft. EST by December 2023
Formal Education
• B.S. Sportscasting, Full Sail university
Technical Skills
• Creative Cloud training, October 2023
• Pro Tools Tutorials, December 2023
• Professional Lighting training, October 2023
Soft Skills
• Leadership Seminar, January 2024
• Script writing Tutorial, September 2023
• Research Skills training, September 2023

14. Joshua Briggs
Today in the sports broadcasting industry, displaying a con
fl
ict of interest is a topic of discussion. In
the spirit of said discussion, what I bring to the table is a truly unbiased outlook on sporting
organizations, teams, and athletic individuals. Showing no favoritism, I will I cover all aspects of the
sporting world; Enabling me to have a deeper connection with a more expansive audience.
“
Picture of You
Goes Here

15. REFERENCES
BIOS. (2019, May 1). ESPN Press Room U.S. https://
espnpressroom.com/us/bios/
Bostwick, D. (n.d.). Con
fl
icts of interest in sports. Ethics in
Journalism and Strategic Media. https://uark.pressbooks.pub/
journalismethics/chapter/chapter-7/
Broadcast Announcers and Radio Disc Jockeys. (2023, July 11).
O*NET OnLine. https://www.onetonline.org/link/summary/
27-3011.00
Cass, J. (2023, June 2). 30+ best adobe courses to learn Adobe
Software Online (2023). JUST Creative. https://
justcreative.com/adobe-courses/
Dhawal, S., & Bowden, P. (2023, February 2). [2023] 170 free
online writing courses to improve your skills. The Report by
Class Central. https://www.classcentral.com/report/writing-
free-online-courses/
Edelstein, A. (n.d.). Pro tools 101 Course. Berklee Online. https://
online.berklee.edu/courses/pro-tools-101/
Intelligent.com Higher Learning Team. (2023, June 24). The 10
best online leadership and management courses of 2023.
Intelligent. https://www.intelligent.com/best-online-courses/
leadership-and-management-courses/
Jeffrey, S. (2019, December 12). Hero archetype: Decoding this
powerful archetype in
fi
lm & life. The Hero Archetype: Friend
or Foe? https://scottjeffrey.com/hero-archetype/
Jirsa, P. (2022, December 15). Professional Lighting for YouTube or
podcast sets in 4 easy steps. SLR Lounge. https://
www.slrlounge.com/video-lighting-for-youtube-or-podcast-
sets/
Klein, J. (n.d.). Jason Klein | LinkedIn. Linked In. https://
www.linkedin.com/in/jasonklein/
Kulp, D. (2022, December 11). Job pro
fi
le: Sports broadcaster.
Sports Management Degree Guide. https://www.sports-
management-degrees.com/job-pro
fi
les/sports-broadcaster/
Midwest Broadcast & Multimedia Technology Conference 2023.
(2023, May 19).Ohio Association of Broadcasters. https://
oab.org/event/2023-mbmtc/
Oh, K. (n.d.). Kristen oh | Linkedin. Linked In. https://
www.linkedin.com/in/kristen-oh-a0549275/
The Audio Production Event of the Year: AES New York 2023.
(2023, July 7). American Engineering Society. https://
aes2.org/events-calendar/aes-new-york-2023/
Young, R. (n.d.). Instagram. Instagram. https://www.instagram.com/
rjyoungshow/?hl=en