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PARTNERSHIP 
OVERVIEW
WE ARE 
Professional sail racing team 
representing Australia 
Made of Olympic and world champions 
who know how to win 
V...
OUR TEAM 
MALCOLM PAGE DOUBLE OLYMPIC GOLD MEDALIST, MULTIPLE WORLD AND NATIONAL CHAMPIONSHIPS 
ANGELA SETECASSE OLYMPIC R...
WE 
RACE 
High performance 'extreme 40' class of boat 
In a technically and physically demanding boat, 
that rewards teamw...
Aged 
between 25-55 
Highly driven 
group of people 
High 
income earners 
Affluent with 
money to spend 
and like to trav...
GLOBAL 
SAILING FANS 
Figures for Australia and New 
Zealand are for annual participants. 
China 
31.8M 
Australia 
71,000...
THE EXTREME 
SAILING SERIES 
Singapore
THE 
LOCATIONS 
Each year racing 
spans the globe, 
Muscat 
Oman 
Qingdao 
China 
Sydney 
Australia 
Singapore 
Istanbul 
...
RACE 
FORMAT 
Stadium sailing format, providing real, 
easy to understand and engaging 
entertainment for live spectators....
GLOBAL 
MEDIA 
Source: All stats are for 2013 only and are independently evaluated by Havas Media Group. 
€35.1m 
in indep...
THE EXTREME 
CLUB 
Award winning hospitality, with the best 
view of the racing 
The ‘Extreme Club’ Lounge is setup 
exclu...
THE 
ULTIMATE 
EXPERIENCE 
Give a client the greatest sporting 
experience as a guest sailor 
 VIP guests RACE on board t...
GUEST 
SAILORS 
“ 
To get some sense of what it feels 
like to race this catamaran, imagine 
being strapped to the bonnet ...
SPONSORSHIP CASE STUDY 
BRAND iShares 
GOAL Increased B2B Networking 
LEVEL Series Title sponsors 
RESULTS 
93% of iShares...
SPONSORSHIP CASE STUDY 
BRAND Edox Swiss watches 
GOAL Product showcase & direct marketing 
LEVEL Title sponsors 
RESULTS ...
WE ARE 
LOOKING FOR TEAM SPONSORS 
Who can take 
advantage of 
an excellent 
hospitality and 
guest experience 
A partner ...
WE ARE 
LOOKING FOR TEAM SPONSORS 
Branded sailing 
game and content 
for online and live 
fan engagement 
Some ideas on h...
HOW WE CAN 
HELP YOUR BRAND 
Significant return can be achieved on these objectives: 
Team building Client/ Staff 
reward ...
33SR SAMPLE 
BENEFITS LIST 
Naming rights 
Category exclusivity 
Boat and team branding 
Merchandise branding 
Hospitality...
33SR SAMPLE 
BENEFITS LIST 
Sailing experiences 
(team building, video/ photo shoot/ campaign activation) 
Social communic...
STEP 
ONBOARD 
with 33SR 
today! 
sail@33southracing.com 
+61 414962740 
To access this comprehensive benefits list and 
t...
Presentation beautifully prepared by 
www.presentationstudio.com.au
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33 South Racing's Partnership Overview

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Please enjoy 33 South Racing's sponsorship overview presentation. Meet the team, understand the series we race in, read stats on media and the many other exciting benefits available to team sponsors.

We are an Australian professional sailing team. We are a wholly commercial team, working with sponsors to leverage off our exciting racing in iconic cities and the global media broadcasting and live-streaming.

As a team in the Extreme Sailing Series, we give our sponsors benefits that cant be matched in any other sport: Guest Sailor spots WHILE WE RACE!

Contact Joshua Chant to find out how your brand can benefit from this amazing sporting experience:

Sail@33southracing.com
+61414962740

Publié dans : Sports
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33 South Racing's Partnership Overview

  1. 1. PARTNERSHIP OVERVIEW
  2. 2. WE ARE Professional sail racing team representing Australia Made of Olympic and world champions who know how to win Venice, Italy
  3. 3. OUR TEAM MALCOLM PAGE DOUBLE OLYMPIC GOLD MEDALIST, MULTIPLE WORLD AND NATIONAL CHAMPIONSHIPS ANGELA SETECASSE OLYMPIC REPRESENTATIVE AND NATIONAL CHAMPION MICHAEL LEIGH DOUBLE OLYMPIC REPRESENTATIVE, WORLD AND NATIONAL CHAMPION JOSHUA CHANT MULTIPLE NATIONAL CHAMPIONSHIPS AND WORLD CHAMPIONSHIP PODIUM FINISH
  4. 4. WE RACE High performance 'extreme 40' class of boat In a technically and physically demanding boat, that rewards teamwork As one of 12 teams in the Extreme Sailing Series Nice, France
  5. 5. Aged between 25-55 Highly driven group of people High income earners Affluent with money to spend and like to travel Source: IFM/SMS and Performance Research Surveys Positive towards sponsorships Likely to buy from brands associated with the sport Passionate about the sport Participate more in their sport than other fans of other sports Above average media consumers Will follow from beginning to end, consuming across all types of media on multiple devices OUR FANS
  6. 6. GLOBAL SAILING FANS Figures for Australia and New Zealand are for annual participants. China 31.8M Australia 71,000 France 5.4M UK/ Ireland 3.1M Russia 5.0M New Zealand 149,600 Italy 5.8M Spain 3.6M India 3.6M Germany 3.3M USA 6.2M Poland 2.8M
  7. 7. THE EXTREME SAILING SERIES Singapore
  8. 8. THE LOCATIONS Each year racing spans the globe, Muscat Oman Qingdao China Sydney Australia Singapore Istanbul Turkey Nice France Cardiff UK St. Petersburg Russia right in the heart of these iconic cities:
  9. 9. RACE FORMAT Stadium sailing format, providing real, easy to understand and engaging entertainment for live spectators. Cardiff, UK
  10. 10. GLOBAL MEDIA Source: All stats are for 2013 only and are independently evaluated by Havas Media Group. €35.1m in independently evaluated media value for the series in 2013 54 international TV networks broadcast the series into over 500 million households 5,807 hrs of live streamed coverage viewed online by 105,000 cumulative viewers 1.9m Youtube views of ESS channel to date 325,250 live spectators across 8 acts 4,249 online articles, across mainstream and sailing media, plus 809 print.
  11. 11. THE EXTREME CLUB Award winning hospitality, with the best view of the racing The ‘Extreme Club’ Lounge is setup exclusively for VIPs with chef catered breakfast, lunch and afternoon tea Relax and enjoy the racing in comfort when not taking exclusive behind-the-scenes tours and experiencing the money can’t buy guest sailor experience 3,270 VIP guests were entertained in 2013. Source: All stats are for 2013 only and are independently evaluated by Havas Media Group.
  12. 12. THE ULTIMATE EXPERIENCE Give a client the greatest sporting experience as a guest sailor  VIP guests RACE on board the boat with the team and take part in morning training sessions  No experience necessary, we'll show you the ropes!  1,034 guest sailors have joined teams in 2013 This is Formula 1 on the sea and the only way you can experience being part of a word class team as they compete No more watching from the sideline Source: All stats are for 2013 only and are independently evaluated by Havas Media Group.
  13. 13. GUEST SAILORS “ To get some sense of what it feels like to race this catamaran, imagine being strapped to the bonnet of Jenson Button’s car in a mad free for all against the best rally drivers in the world. And most of the time you are only on two wheels! “ Tarquin Cooper – Daily Telegraph
  14. 14. SPONSORSHIP CASE STUDY BRAND iShares GOAL Increased B2B Networking LEVEL Series Title sponsors RESULTS 93% of iShares clients agreed that this was one of their top three events. 79% said they would likely increase their usage of iShares.
  15. 15. SPONSORSHIP CASE STUDY BRAND Edox Swiss watches GOAL Product showcase & direct marketing LEVEL Title sponsors RESULTS A three-year deal commenced in 2013, allowing Edox to demonstrate at every race their expertise in timekeeping
  16. 16. WE ARE LOOKING FOR TEAM SPONSORS Who can take advantage of an excellent hospitality and guest experience A partner who can leverage from the global media exposure A brand looking for long term relationship and strong ROI One that prefers bespoke objective-matching packages created for them
  17. 17. WE ARE LOOKING FOR TEAM SPONSORS Branded sailing game and content for online and live fan engagement Some ideas on how your brand could be involved: Advertise during live broadcast using images of branded x40 and team Network with VIP’s and businesses for improved client relations and sales Showcase some of your brand’s products to the public in the race village
  18. 18. HOW WE CAN HELP YOUR BRAND Significant return can be achieved on these objectives: Team building Client/ Staff reward Global media exposure B2B Networking Hospitality Social media engagement Product showcase Database generation Content creation Olympian product endorsement
  19. 19. 33SR SAMPLE BENEFITS LIST Naming rights Category exclusivity Boat and team branding Merchandise branding Hospitality, including optional private area in VIP tent and/or race village Olympian and 33SR team mate endorsement Boston, USA
  20. 20. 33SR SAMPLE BENEFITS LIST Sailing experiences (team building, video/ photo shoot/ campaign activation) Social communication Website profile and guest blogging on 33southracing.com Copyright free image and video content package from each event Sailing team presentations and team building activities Cause tie in Boston, USA
  21. 21. STEP ONBOARD with 33SR today! sail@33southracing.com +61 414962740 To access this comprehensive benefits list and to start your journey of success with 33SR, contact 33SR manager Joshua Chant today:
  22. 22. Presentation beautifully prepared by www.presentationstudio.com.au

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