I recently had the privilege to present to the Professional Outdoor Media Association on the topic of “How to Become a Better Influencer in the Outdoor, Hunting and Firearms Industry” in Lincoln, Nebraska, June 14, 2018.

1. Become A Better Influencer
IN THE OUTDOOR, HUNTING AND FIREARMS INDUSTRY.
PROFESSIONAL OUTDOOR MEDIA ASSOC. | LINCOLN, NEBRASKA, JUNE 14, 2018
© 2018 Garrison Everest, Inc. All Rights Reserved.

4. My Dad’s Influence

7. My Dad’s Influence

8. My Dad’s Influence
PACK TRAIN

9. What is Influencer Marketing?
Why Now?
@acoutdoors

11. “influencer marketing”

13. SOURCE: SOCIAL MEDIA MARKETING
• 94% of marketers who used influencer marketing
believe the tactic to be effective.
• Influencer marketing delivers 11x higher ROI than
traditional forms of digital marketing.
• 48% of marketers are expected to increase their
influencer marketing budgets in 2018-2019.
• 71% believe that ongoing ambassadorships are the
most effective form of influencer marketing.

15. #fakenews
SOURCE: HAVAS MEDIA
• Only 22% of brands are trusted.
• 90% of consumers trust peers, only 33% trust ads.
• People would not care if 74% of the brands today
disappeared!

16. Trust is the great social
lubricant.
#poma2018

17. 3 Types of Influencers
@guscongemi

23. How Are Influencers Measured?
@alex_zedra

25. Influence is nothing without
engagement.
#poma2018

28. 8 Points on How to Strengthen,
Grow and Optimize Your
Influence.
@forceoptions

29. 1. DEFINE YOUR NICHE
2. SET GOALS
3. KNOW YOUR AUDIENCE
4. BE HELPFUL (DON’T SELL)

30. Adversaries into Allies:
Master the Art of Ultimate
Influence
By Bob Burg

31. 1. DEFINE YOUR NICHE
2. SET GOALS
3. KNOW YOUR AUDIENCE
4. BE HELPFUL (DON’T SELL)
5. BE AUTHENTIC AND HONEST AT ALL COSTS
6. BUILD A WEBSITE – BLOG!
7. CREATE A GOOD MIX OF QUALITY CONTENT

32. Influencer marketing is not
about you, its about them.
#poma2018

33. How Much Are You Worth?
@theflyrodsafe

34. Socialbluebook.com

35. MICRO
< 250K REACH
MACRO
250K-500K REACH
MEGA
500K – 1M+ REACH
Social Media Post
$50 - $100
Social Media Post
$200 - $1000
Social Media Post
$1000 - $5000
Blog/Videos
$250 (inclusion)
$500 (featured)
Blog/Videos
$500 (inclusion)
$1000 (featured)
Blog/Videos
$1000 (inclusion)
$5000 (featured)
Sample rates

36. Case Study

37. What Does Influence Mean
To You?