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Why Scaling (Great) Content Is So Bloody Hard

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Why Scaling (Great) Content Is So Bloody Hard

  1. 1. Why Scaling (Great) Content Is So Bloody Hard! Joshua Hardwick | Ahrefs @JoshuaCHardwick
  2. 2. We've been trying to scale content for a while…
  3. 3. But it's been hard.
  4. 4. Scaling "content" is easy. Scaling great content is hard.
  5. 5. Get out the damn way.
  6. 6. Systemis e Standardis e Streamline What you'll do How you'll do it How you'll do it better → →
  7. 7. Systemis e Standardis e Streamline What you'll do How you'll do it How you'll do it better → →
  8. 8. Outline → Review → Draft → Review → Edit → Upload → Publis
  9. 9. Outline → Review → Draft → Review → Edit → Upload → Publis
  10. 10. Systemis e Standardis e Streamline What you'll do How you'll do it How you'll do it better → →
  11. 11. Systemis e Standardis e Streamline What you'll do How you'll do it How you'll do it better → →
  12. 12. Your content is subjected to the scrutiny of other experts.
  13. 13. These writers are worth their weight in gold.
  14. 14. Yet another reason why systematisation is important…
  15. 15. Not good enough.

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