4. A brand is a product, service, or concept that is publicly
distinguished from other products, services, or concepts
so that it can be easily communicated and usually
marketed.
A brand is simply how you feel about the
product, service, or organization. It’s the
immediate “gut” response you have when
recognizing the product

6. What is a Logo?
A visual symbol to represent your
company. An effective logo does not
require a person to read, is distinctive
and instantly recognizable, and
conveys something about the brand
experience of your product or service.
What is a Brand?
A brand is the impression that your
product or service leaves on a customer.
It's how people feel about and what
people think of their experience with
your product or service. A logo can be
used to help customers recognize a
brand, but is not required for a brand to
be effective.

7. A slogan is a memorable motto A tagline is a memorable phrase
or phrase used in some that will sum up the tone and
context as a repetitive premise of a brand or product to
expression of an idea or reinforce the audience's memory
purpose. of the brand.
A slogan is typically used with a single marketing
campaign, whereas a tagline should be
considered permanent.

8. definition, creation, and implementation of a
system to share your community’s personality
Community branding
should teach people
to play together

9. • define identity, shape perceptions, and attract
positive attention
•further economic, political and social goals of
the community
“In other words, a
brand can move a
community from
good to great.”

10. • Competitive Identity
• Value & Influence
• Long-term Vision

11. • Larger community development program
• Loss of income in a specific sector such as
tourism or economic development
• A negative, non-existent, or conflicting image
• Increasing competition from surrounding
communities

19. • Logo, Tagline, or Message you’re sending
• What is the feeling-to-action of your brand?
• Who is your target audience?

20. • How would the early and mid-20th century
suburb immigrant growth affect community
branding?
• How did the Baby Boom generation effect
suburban communities, and would that play
a part in community identity? Why or Why
not?
• What role (if any) does the increased
function and social norm of technology play
in developing community brands?