1.
How to shape the best work conditions to
Align People, Business & Purpose
Dutch B Corp Event – 11th November 2016
Jos van Snippenberg – Maaike Huisman

2.
Worldwide
±88%
NOT
Engaged
Bron: Gallup engagement survey 2015 2
Our drive is to bring meaningback to work

3.
3

4.
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5.
Balance between
commercial goals &
doing good
Pressure on taking
ownership
The right
person for
the business
Focus on the right
goals & activitities
Need for
professionalisation
Maintain attractiveness as an
employer
Preserve
organisational
purpose
Maintain experience and
know how
Generational
differences in the
work place
Source: o.a. Purpose driven conversations & inspirations
Misfit with traditional
management practises
Purpose driven companies have toface thesechallenges
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6.
How does thisaffect your business?
Which of the challenges do you identify in your own
organisation and which are the most obstructive?
Write them down…
On what challenge do you want to work on?
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7.
Effectiveness
Goalorientation
Soulfulness
Involvement
The challengefor purpose driven companies
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8.
8
Pave the pathfor
AligningPeople,Business & Purpose
Facilitate
Navigate
Focus
Job role
DNA
Purpose

9.
A Playzone generates impact
9
0%
5%
10%
15%
20%
25%
30%
Verzuim Klantgroei Productiviteit Rentabiliteit
-27%
12% 18%
12%
A Playzone improves employee engagement, it leads to a work environment where
people thrive and have more impact on organisational succes. Furthermore it leads to:
• Real time (online) insight into work effectiveness and engagement
• Improved employer attractiveness
• A shared purpose towards clients, employees and stakeholders
Source: Gallup consulting,
research over 125 world
top organisations.
The impact of engaged employees towards not engaged employees
Absenteeism Customer growth Productivity Rentabilty

10.
Pay for
Performance
Play for
purpose
The first steps…

11.
What drives us people
WHAT PEOPLE SEE
BEHAVIOR
WHAT IS HIDDEN
VALUES
BELIEFS
WORLDVIEW
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12.
Share personal meaningwith organisationalpurpose
Society
Organisational
purpose
Whole
person
Work
context
Playzone
Dialogue
What impact does your
company wants to
make?
What makes you
happy?
What kind of
environment
stimulates
you?
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13.
This requires a new role
To Align People, Business & Purpose
as driving force for better results
A Playmaker is sensitive , curious and is courageous
Shows new perspective
on role contribution. By
connecting personal
dream with
organisational purpose
Contributes
continuously to shape
the conditions for
a stimulating work
context. Selects new
tools and methods and
assures for the right
implementation
Conduct an
appreciative, judgement
free conversation and
provides individual and
team feedback
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14.
How to start Aligning People,Business & Purpose
Start conversations with colleagues about:
 Passion
 Rock solid belief in own abilities
 Motivation to grow in work
Ask people about their expectations about the work context:
1. Autonomy 5. Financial reward
2. Collegiality 6. Diversity in work
3. Leadership 7. Knowledge & Skills
4. Policy 8. Growth possibilities
Probe and explore:
 How strong is the connectedness with the organisational purpose
 What is the personal significance of the work context factors?
 What kind of actions could be made to shape a stimulating work
context
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15.
GET SMILING FACES
Be sensitive to understand what makes people tick
MAKE REAL IMPACT
Create a Playzone where everyone matters!
The Playmakers –
www.theplaymakers.nl
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