This document discusses 7 factors that can affect a local business's algorithmic rankings but do not impact organic rankings. These factors include proximity to searchers, rank tracking over time, landing pages for Google Business Profile (GMB) listings, reviews, filtering of similar listings, keyword stuffing in GMB names, and fake listings. The document provides examples and recommendations for optimizing each factor, such as testing linking GMB listings to homepages, using review solicitation tools carefully, and reporting fake listings to Google. It also notes that new listings do not necessarily rank highly or quickly and shares statistics on Google's removal of fake listings.
5. @joyannehawkins
“
We found that only 8% of
our local pack results had
a website that searchers
could access from the
SERP itself.
https://moz.com/white-papers/distance-intent-local-pack
6. @joyannehawkins
“
Of that 8%, only 12%
had an organic rank
in the top 20.
https://moz.com/white-papers/distance-intent-local-pack
16. @joyannehawkins
Our Place
“Home sweet home”
Organic Rankings for “Personal Injury
Lawyer” and “Personal Injury Lawyer
Toronto” Across 72 Postal Codes
http://bit.ly/mozcon2
61. @joyannehawkins
When listings are
very close together
and are in the same
industry, Google
can pick the
stronger of the 2
and filter the other.
The Possum Filter
80. @joyannehawkins
“
Only 5.7% of all newly
published pages will
get to Google Top 10
within a year.
https://ahrefs.com/blog/how-long-does-it-take-to-rank/
92. @joyannehawkins
Thank You!
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