SEO Skillshare

•

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Judi Huck

Technology

KEYWORD STRATEGY
• 2 or 3-word core message
• Repeat keywords a few times on page
(hierarchy)
• Anchors diminishing in importance
 Semantics

• Exercise
• Use Google keyword tool

STEP 1
• Analyze the competition
• Include their current state of SEO
• How do you differentiate?
• Where is there a gap in the market?
 Draw your strategy from there

TAGS
• For SERPs display (not rank):
Metatag description – 8 words,
70 visible characters
• Image alt attributes for Google Images
• Apply to blog, rich media platforms

WEBSITE CONSIDERATIONS
• Home page: 250 word min
• ARCHITECTURE: don’t bury pages
• DESIGN: friendly fonts
• Don’t buy cute domains
Tip: .com, .org, .edu, .net
• Submit site to search engine by registering
with Google Webmaster Tools
• Other Google tools: AdWords, Analytics

SITE AUDIT
• http://www.aktually.com/

• http://shirconsulting.com/

• http://www.305fitness.com/

CONTENT
• Provides value, is audience-specific
• Relevance, by clicks thrus
• Recent, regular, fresh
• Best practice: blog weekly
• Is unique v. duplicated
• Campaigns, evergreen content

LINKS
• Diversity wins
• Partners
• Directories
• Link bait, trends
• Creative Commons License

• Case study: 2tor

Schmooze your way in.
Have a public relations plan.

DETAILS
• Domain info (age, registration…)
• Server, speed
• Mobile/local
• Penalties: keyword stuffing, link buying &
selling, spamming, hidden text, past

Questions? email Judi Huck

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