17. We help you identify the unused potential of your brand. We help you see your brand from through the
eyes of the market, the competition and your clients. We innovate new product and service concepts and
new earning models. We reﬁne the market value of your brand.
YOUR EXPERTISE + OUR "KNOWLEDGE & MAGIC"
While your product and/or service is the most critical factor in your success, your brand is your most
valuable asset. The product or service is the object, the brand is the personality. Products and services
can be copied, but a brand is unique.
There is no "one size ﬁts all" approach to building a successful brand. That is why we work together with
you to identify the vision of your brand and your business, to deﬁne your client and all the encounters
they will have with your brand. To lay the foundation, we create a strategy that mirrors the culture,
nature, philosophy, and goals of your business, and particularly the wishes and true needs of your
The Creative Round Table brings together a group of the brightest and most creative minds from various
walks of business life to ﬁt your needs. We provide you with a broad look into threats and possibilities,
the market, the competition and the wishes and true needs of clients. We create new business
opportunities and build your current market – giving a comprehensive boost to the value of your brand.
19. We help you communicate to the market what "they" want to hear. We help you develop client
encounters, experiences and corporate social responsibility, trigger dialogue and positive word of mouth,
and utilize earned media and partnerships.
MARKETING IS NOT A SALES PERSON!
Marketing simply means the marketer's passion and skills in bringing together clients and businesses. We
help you recognize your clients and their customer journey. We help you tell them what they want to
hear, and we help you start a dialogue with them.
Every company, every product or service, has a story to tell. Telling this story in an exciting way is the
foundation of all marketing communication. Without an exciting story, your marketing is – just noise.
We help you to build your story and carry out all the necessary marketing procedures with selected
partners, within a mutually agreed-upon time and cost frame. We manage the project and all the
selected partners, we brief them and monitor the quality of their work as well as the schedule and
pricing. We keep all the outcomes of your story consistent and concise. One brand. One story.
21. We help you recognize real needs and ﬁnd and select all the companies and people necessary to build
your brand. We help you to make the right purchases, save time, eﬀort and money. We help you be
better and more cost-eﬃcient.
RIGHT PEOPLE FOR THE RIGHT JOBS
Companies are not buildings, machines or technology. They are people. Whatever the strategy, however
clever, it is dead upon arrival unless the company brings it to life with people – the right people.
We help you recognize real needs, ﬁnd and correctly price all the necessary talent for the various needs
of your brand and your marketing. Meanwhile, we also help you save where you can, avoiding
23. Don’t sit in a windowless room. Exchange ideas. Ponder less. Ask more. We challenge. We ask and we
question. We help you break your conventions. We give you suggestions. We give you examples. We help
you see the forest for the trees.
SHAKE THE TREE
Knowledge is the ability to ask unprejudiced questions.
We give you advice and concrete help with any questions, small as well as bigger, concerning the
development of your brand. All you need to do is ask, with an open mind.