The document is a social media monthly report that summarizes performance across multiple social media channels. It includes profile analytics for Facebook, Instagram, Twitter, and YouTube. It also includes ads analytics for Facebook ads and competitor analytics comparing performance of Delta Air Lines, Singapore Airlines, and Virgin Australia across Facebook, Instagram, and YouTube. The report contains metrics like reach, engagement rate, video views, link clicks, and growth in page likes.

1. Social Media Monthly Report
Page 1
Social Media Monthly Report
December 2020

2. Social Media Monthly Report
Page 2
Contents
Section
Profile Analytics: Multi-channel
Profile Analytics: Facebook
Ads Analytics
Competitor Analytics
Page
3
4
13
15
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3. Social Media Monthly Report
Page 3
Profile Analytics
Multi-channel
Multi-channel performance
Channel
Posts by
Profile
Total
Impressions
Organic Reach
Rate (ORR)
Community Size
on Dec 31
Total
Engagements
Engagement
Rate (ER)
Total Video
Views
Video View
Rate (VVR)
Total Link
Clicks
Click Through
Rate (CTR)
Social Status
@socialstatusio
7 23,281 7.73% 574 Page Likes 638 44.58% 145 82.06% 262 6.52%
Social Status
@socialstatusio
0 0 N/A 830 Followers 0 N/A 0 N/A N/A N/A
Social Status
@socialstatusio
6 1,213 31.54% 641 Followers 40 3.49% 21 11.23% 2 0.52%
Social Status
@socialstatusio
2 145 195.95% 37 Subscribers 15 10.42% 15 10.42% N/A N/A
Social Status
@social-status
5 216 17.65% 240 Followers 14 6.85% 0 N/A 7 2.92%
TOTAL 20 24,855 63.22% 2,322 707 16.33% 181 34.57% 271 3.32%
Guide to
Facebook Metrics
Guide to
Instagram Metrics
Guide to
Twitter Metrics
Guide to
YouTube Metrics
Guide to
LinkedIn Metrics
https://www.socialstatus.io/facebook-metrics/ https://www.socialstatus.io/instagram-metrics/ https://www.socialstatus.io/twitter-metrics/ https://www.socialstatus.io/youtube-metrics/ https://www.socialstatus.io/linkedin-metrics/

4. Profile Analytics
Facebook Page

5. Social Media Monthly Report
Page 5
Profile Analytics
Facebook Page
Social Status
@socialstatusio · Software Company
POST IMPRESSIONS
(ORGANIC + PAID)
23,281
ENGAGEMENTS
(ORGANIC + PAID)
638
PAGE LIKES ON DEC 31
574
+16K%
2
VIDEO
POSTS
5
LINK
POSTS
0
EVENT
POSTS
7
POSTS BY
PAGE
0
PHOTO
POSTS
+5 N/A +1 +4 N/A
+1K%
ENGAGEMENT
RATE (ER) ON RCS
6.52%
REACTIONS
COMMENTS
32
1
SHARES
15
Facebook Page performance
PHOTO VIEWS
0
3-SEC VIDEO VIEWS
CLICKS TO PLAY
145
11
LINK CLICKS
262
OTHER CLICKS
172
PAGE LIKES ON DEC 1
NET CHANGE IN PAGE LIKES
569
5
GROWTH RATE (GR)
0.88%
AVERAGE 28-DAY REACH
AVERAGE POST REACH
3,425
1,650
ORGANIC REACH RATE (ORR)
7.73%
ENGAGEMENT RATE (ER)
ON ENGAGEMENTS
44.58%
REACTIONS
COMMENTS
32
1
SHARES
15
REACTIONS,
COMMENTS, SHARES
48 +500%

6. Social Media Monthly Report
Page 6
Top 5 posts sorted by highest Engagement Rate
Profile Analytics
Facebook Page

7. Social Media Monthly Report
Page 7
POST IMPRESSIONS
ORGANIC REACH RATE (ORR)
Top Post by highest Reach Post Impressions monthly trend
Reach & Impressions performance
Organic Reach Rate (ORR) monthly trend
23,281
7.73%
Profile Analytics
Facebook Page
ORGANIC
PAID
385
22,896
AVERAGE 28-DAY REACH
3,425
AVERAGE POST REACH
1,650
AVERAGE POST IMPRESSIONS
3,325
+16K%
+173%
N/A
+4K%
+3K%
+1K%

8. Social Media Monthly Report
Page 8
Page Growth performance
PAGE LIKES ON DEC 31
NEW PAGE LIKES IN DEC
UNLIKES IN DEC
NET CHANGE IN PAGE LIKES
GROWTH RATE (GR)
PAGE LIKES ON DEC 1
Country Page Likes
on Dec 31
New Page
Likes in Dec
1. Australia 445 1 1%
2. United States 29 1 4%
3. United Kingdom 9 0
4. Brazil 8 0
5. India 7 0
6. Canada 6 0
7. Philippines 5 0
8. Netherlands 4 0
9. Spain 3 0
10. Ireland 3 0
Others countries 55 2 4%
Page Likes by Country
574
6
1
5
0.88%
569
Profile Analytics
Facebook Page
+200%
-50%
+400%
Page Likes by City
City Page Likes
on Dec 31
New Page
Likes in Dec
1. Sydney, NSW 151 0
2. Melbourne, VIC 81 0
3. Brisbane, QLD 65 4 7%
4. Wollongong, NSW 31 1 3%
5. Perth, WA 26 0
6. Adelaide, SA 15 0
7. Gold Coast, QLD 12 -1 8%
8. Newcastle, NSW 7 0
9. New York, NY 6 -1 14%
10. Hobart, TAS 5 0
Others cities 175 2 1%

9. Social Media Monthly Report
Page 9
Page Growth performance
Profile Analytics
Facebook Page
Audience demographics by Gender and Age
Audience demographics growth this month
Page Likes growth by day

10. Social Media Monthly Report
Page 10
Engagements monthly trend
Engagement Rate (ER) on Engagements monthly trend
Engagement performance
Profile Analytics
Facebook Page
ENGAGEMENTS (ORGANIC + PAID)
638
Top Post by highest Engagements
REACTIONS
COMMENTS
32
1
SHARES
15
PHOTO VIEWS
0
3-SEC VIDEO VIEWS
CLICKS TO PLAY
145
11
LINK CLICKS
263
OTHER CLICKS
171
+1K%
+433%
N/A
+650%
N/A
+326%
+1K%
+13K%
+3K%
ENGAGEMENT RATE (ER)
ON ENGAGEMENTS
44.58%
ENGAGEMENT RATE (ER)
ON REACTIONS +
COMMENTS + SHARES
6.52%

11. Social Media Monthly Report
Page 11
Video Views performance
Video Views (3-sec) monthly trend
3-sec Video View Rate (VVR) monthly trend
Profile Analytics
Facebook Page
VIDEO VIEWS (3-SEC)
145
ORGANIC
PAID
145
0
VIDEO VIEWS (30-SEC)
51
VIDEO VIEWS (10-SEC)
79
+326%
+326%
N/A
+295%
+628%
3-SEC VIDEO VIEW RATE (VVR)
82.06%
10-SEC VIDEO VIEW RATE (VVR)
46.41%
30-SEC VIDEO VIEW RATE (VVR)
29.59%
Top Post by highest Video Views
VIDEO VIEWS (95%)
6 +200%
95% VIDEO VIEW RATE (VVR)
3.77%

12. Social Media Monthly Report
Page 12
Link Clicks monthly trend
Click Through Rate (CTR) on Link Clicks monthly trend
Link Click performance
Profile Analytics
Facebook Page
TOTAL CLICKS (ORGANIC + PAID)
446 +1K%
CLICK THROUGH RATE
(CTR) ON TOTAL CLICKS
1.92%
Top Post by highest Link Clicks
LINK CLICKS
263
CLICKS TO PLAY
11
OTHER CLICKS
171
+1K%
+13K%
+3K%
CLICK THROUGH RATE
(CTR) ON LINK CLICKS
0.77%

13. Ads Analytics
Facebook Ads Manager

14. Social Media Monthly Report
Page 14
Ads Analytics
Facebook Ads
Facebook Ads performance
Social Status
Ad Account ID: 101010101010101
1
Campaign
$100.00
Total Spent
2
Ad Sets
3
Ads
11,184
Total Reach

15. Competitor Analytics
Facebook

16. Social Media Monthly Report
Page 16
Note: Engagement Rate is divided by Page Likes instead of Reach because Reach is only accessible to Page Admins.
Facebook Instagram YouTube
Posts Interactions ER Posts Interactions ER Videos Interactions ER
Delta Air Lines 9 18,874 0.06% 15 173,326 1.08% 0 0 0.00%
Singapore Airlines 9 18,434 0.05% 6 73,051 0.95% 2 286 0.19%
Virgin Australia 2 4,089 0.22% 11 12,347 0.32% 0 0 0.00%
AVERAGE 7 13,799 0.11% 11 86,241 0.78% 1 95 0.06%
AVG
Competitor Analytics
Multi-channel
Multi-channel competitor performance summary

17. Social Media Monthly Report
Page 17
Interactions
Engagement Rate
Note: Engagement Rate is divided by Page Likes instead of Reach because Reach is only accessible to Page Admins.
Top Competitive Posts by Engagement Rate
Facebook Interactions vs. Engagement Rate
Competitor Analytics
Multi-channel
Interactions and Engagement Rate (Facebook)

18. Social Media Monthly Report
Page 18
Interactions
Engagement Rate
Note: Engagement Rate is divided by Followers instead of Reach because Reach is only accessible to Profile Admins.
Top Competitive Posts by Engagement Rate
Instagram Interactions vs. Engagement Rate
Competitor Analytics
Multi-channel
Interactions and Engagement Rate (Instagram)

19. Social Media Monthly Report
Page 19
Interactions
Engagement Rate
Note: Engagement Rate is divided by Followers instead of Reach because Reach is only accessible to Profile Admins.
Top Competitive Posts by Engagement Rate
YouTube Interactions vs. Engagement Rate
Competitor Analytics
Multi-channel
Interactions and Engagement Rate (YouTube)

20. Social Media Monthly Report
Page 20
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