Ashley Crowder

1. @VNTANAlive @acrowder33 #DSDEN

2. Virtual Reality
©2016 Sony Computer Entertainment Inc.
All rights reserved.

3. Augmented Reality

4. AR/VR industry will reach $80 Billion by 2025

5. Marker-Based AR

6. GPS Based AR

7. Headset AR

8. BEST SINGLE USE OF A TECHNOLOGY 2016
WINNER

11. Events Best Place to Start
• Set Sample Size
• Finite DuraVon
• Measurable Impact
• Analyze Results

12. Designing the Experience
1 What is the goal?!?
2 Consumer Signup
3 IncenVve to Engage
4 Set Key Metrics
5 Take Home to Live On
Past Event

13. user generated content
• More than Other Media
• More than Other
Media
• More Likely to
*Isops Millenial Social Influence Study 2014

15. Mobile AR – Consumer Signup

17. Mobile AR – Key Metrics
# of Users Page Views Shares Time on Page
Demographics
Kids <13 years
Teens < 21 years
Adults < 40 years
Adults 40+ years

18. Mobile AR – Take Home

20. Increased qualified leads by 1,800%!

21. user-generated content
SOCIAL MEDIA
• User instantly receives custom branded email
• GIF or Video of experience in email to share
• Immediately post on social media through link

22. data & lead generaVon
• CRM Sync
• Product Preferences
• Media shares
• Email/Phone Number
• Zip Code
• Facial RecogniVon

25. Nickelodeon Results
Total Users: 2,736
Kids <13 years 57.3%
Teens <21 years 9.6%
Adult <40 years 20.1%
Adults 40+ 3.5%
Female: 46.3%
Male: 44.1%
Page Views: 4,185
Media Shares: 1,146

27. @VNTANAlive
info@vntana.com
www.VNTANA.com