SlideShare une entreprise Scribd logo
1  sur  34
Télécharger pour lire hors ligne
PERSONALIZED MESSAGING
AT SCALE
presented by
BEN KARTZMAN
SPONGECELL CEO
R I G H T P E R S ON, R I G H T T I M E , R I G H T E NV I R ONM E NT …
R IG H T M ES S A G E?
THE POWER OF PERSONALIZATION
Dynamic (data-driven) creative delivers
campaigns that are more relevant, perform
better, and offer greater insight.
WE’RE LIVING IN THE
ERA OF THE INDIVIDUAL.
Consumers value personalized experiences.
eMarketer, May 2016
46%
10%
19%
25%
SPECIAL TREATMENT
Makes me feel like I’m
getting special treatment
EASIER SEARCHING & SHOPPING
Makes online searching &
shopping faster and easier
DISCOVER NEW PRODUCTS
A way to discover new products that they
may not have otherwise learned about
MORE RELEVANT
Reduces irrelevant
advertising
PRIMARY BENEFITS OF
PERSONALIZED ADVERTISING
According to US Internet Users
Marketers believe in personalized experiences.
DataXu, 2016 eMarketer, September 2016
WHAT SKILLS ARE BECOMING INCREASINGLY IMPORTANT
FOR SUCCESSFUL SENIOR MARKETERS IN THE US?
95% OF MARKETERS EXPECT DATA-DRIVEN
MARKETING TO POSITIVELY IMPACT REVENUE
% of respondents
Being Data
Literate 65%
Understanding
Digital Media 72%
Creativity 79%
Machine learning and automation are making this possible.
DSPs DMPs DCPs
Purchase inventory
and target audiences
through automation
DEMAND SIDE PLATFORMS
DATA
MANAGAMENT PLATFORMS
DYNAMIC CREATIVE
PLATFORMS
Collect and group
audience segments to
target specific users
Deliver the most
relevant creative message
to every individual
MARKETERS WHO EVOLVE
WILL WIN.
Marketers who evolve will win.
T H O S E WH O D O
Know that creative is a critical driver
of marketing performance
Leverage data to strengthen
relationships with customers
Collaborate across teams
and marketing channels
Spend time on creativity, strategic
planning and experimentation
T H O S E WH O D O N ’T
Focus on media optimization and
leave creative as an afterthought
Show the same limited messaging
to everyone in every context
Work in silos
Spend time on tedious,
low value tasks
THE FUTURE IS
DYNAMIC CREATIVE.
Easily bring more
ideas to life.
Focus on
high-value work.
Reach customers in a
more relevant and
personal way.
L OOK I NG F OR W AR D
Run cross-channel,
always-on
campaigns.
See what’s
happening in near
real time and adapt.
Creative and
media teams
work together.
Magnify the impact of
media buys to increase
ROI for the brand.
L OOK I NG F OR W AR D
D AT A T O D R I V E R E L E V ANC E
DEMO DEMO DEMO
WEATHER
DEMO
DATE / DAY OF WEEK LOCATION TIME OF DAY
D AT A T O D R I V E R E L E V ANC E
DEMO DEMO
ENGAGEMENT
RETARGETING
SEQUENTIAL
MESSAGING
SITE
RETARGETING
PRODUCT
RECOMMENDATIONS
1st AD 1st AD
2nd AD2nd AD
D AT A T O D R I V E R E L E V ANC E
DEMO DEMO
AUDIENCE
DEMO
MACRO TRAVEL E-CIRCULAR
Morning
Afternoon
Night
Career Focused
Budget Conscious
Party Girl
R I G H T C ONS U M E R , R I G H T M E S S AG E , R I G H T T I M E
C R OS S - F OR M AT P E R S ONAL I Z AT I ON
SMARTPHONE INTERSTITIAL
HTML5 DISPLAY
BILLBOARD
IN-STREAM VIDEO
SMARTPHONE EXPANDABLE
PUTTING DYNAMIC CREATIVE
INTO ACTION
T H R E E T E NE T S OF D Y NAM I C C R E AT I V E
1
MOST EFFICIENT
WORKFLOW
ACROSS PARTNERS
2
INCREASED CREATIVE
RELEVANCY
THROUGH DATA
3
OPTIMIZATION
THROUGH
STRONGANALYTICS
M AK E E V E R Y I M P R E S S I ON C OU NT
The average viewer
only looks at a banner for
2-3 SECONDS
MAXIMIZE YOUR IMPACT
PERSONALIZE with relevant
imagery, products, copy & offers
Keep it short and sweet with
just 5-10 WORDS of copy
Make the BRANDING CONSISTENT
across ever-present logo, colors & fonts
C OL L ABOR AT I ON
I S K E Y
CLIENT
SUCCESS
P E R S ONAL I Z E D C R E AT I V E D R I V E S R OI
46% MORE
WEBSITE TRAFFIC
in only 2 weeks
+46%7x
7X PROFIT GROWTH
for every marketing
dollar spent
67% MORE
CLICK-THROUGHS
than generic creative
+67%
17% PROFIT INCREASE
on tickets booked
+17%
Our work with
Ben Kartzman	- Achieving Personalized Messaging at Scale
Tennessee Department ofTourism Development was in search of an
innovative storytelling approach to present its consumers with personalized
vacation plans specific to their interests and browsing history.
C AS E S T U D Y : C H AL L E NG E
Each video spot was designed to appeal to each consumer’s unique set of interests
by leveraging TDTD’s vast library of video clips featuring their famous attractions.
C AS E S T U D Y : S OL U T I ON
46%
Personalized creative
drove a
Boost inTDTD’s web
traffic in 2 weeks
93%
Of ad viewers
surveyed
Plan to visitTennessee
within 12 months
Through these personalized video efforts to develop
video ad content for a specific user in real-time,
WEOUTPERFORMEDOUR ESTIMATEDVIDEOVIEW
BENCHMARK BY 4 MILLIONVIEWSAND MORETHAN
TRIPLEDOUR CLICKTHROUGH RATE, driving more traffic
toTNVacation.com than in past video campaigns.
—Megan Davey
VML, Associate Channel Director
“
”
The 2000+ personalized Spongecell video creatives were directly responsible
for major increases in web traffic and consumer intent to book a trip.
C AS E S T U D Y : R E S U L T S
Our work with
THE CHALLENGE
To leverage customer purchasing DATA and weekly
product OFFERS to drive customers into 2300 STORES
$645
$450
$700
$100
$159
+ +
Identify Consumer Information Pull In Product Information Compile Personalized Ad
THE SOLUTION
CORE dynamically personalizes
creative to each consumer in real time.
DYNAMIC
CREATIVE STUDIO
REAL-TIME
REPORTING
DECISION
ENGINE
DATA & CONTENT
INTEGRATION
DYNAMIC
CREATIVE STUDIO
REAL-TIME
REPORTING
DECISION
ENGINE
DATA & CONTENT
INTEGRATION
7x Profit growth for every
marketing dollar spent
THE RESULT
CORE downloads and places
thousands of assets per second.
DYNAMIC
CREATIVE STUDIO
REAL-TIME
REPORTING
DECISION
ENGINE
DATA & CONTENT
INTEGRATION
MONDAY WEDNESDAY FRIDAY
FOR IMPULSE PURCHASES
Show relevant grocery products
based on the day of week.
THANK YOU
A C R E AT I V E - F I R S T P L AT F OR M
CREATIVE
AUTO-
OPTIMIZATION
DATA FEEDS
& CONTENT
INTEGRATION
DECISION
ENGINE
RETARGETING
SOLUTIONS
DYNAMIC
CREATIVE STUDIO
REAL-TIME
REPORTING
PLATFORMDATA DISTRIBUTION

Contenu connexe

Tendances

Brett Loney - Align Paid Search and Social Across the Customer Journey
Brett Loney - Align Paid Search and Social Across the Customer JourneyBrett Loney - Align Paid Search and Social Across the Customer Journey
Brett Loney - Align Paid Search and Social Across the Customer JourneyAutumn Quarantotto
 
John Auble - Aligning Your Content With Your Customer Purchase Journey
John Auble - Aligning Your Content With Your Customer Purchase JourneyJohn Auble - Aligning Your Content With Your Customer Purchase Journey
John Auble - Aligning Your Content With Your Customer Purchase JourneyJulia Grosman
 
Mike Tomita - Multi-Channel Digital Marketing: Orchestrating Success Campaigns
Mike Tomita - Multi-Channel Digital Marketing: Orchestrating Success CampaignsMike Tomita - Multi-Channel Digital Marketing: Orchestrating Success Campaigns
Mike Tomita - Multi-Channel Digital Marketing: Orchestrating Success CampaignsJulia Grosman
 
Janet Driscoll Miller - Measuring ROI in Digital
Janet Driscoll Miller -	Measuring ROI in DigitalJanet Driscoll Miller -	Measuring ROI in Digital
Janet Driscoll Miller - Measuring ROI in DigitalAutumn Quarantotto
 
Natalie Jackson - 7 Reasons Your CRM & Marketing Automation Belong Together
Natalie Jackson - 7 Reasons Your CRM & Marketing Automation Belong TogetherNatalie Jackson - 7 Reasons Your CRM & Marketing Automation Belong Together
Natalie Jackson - 7 Reasons Your CRM & Marketing Automation Belong TogetherJulia Grosman
 
Scott Buelter & Molly Holmes - Reaching the Unegaged: How to Stop Wasting Mo...
Scott Buelter & Molly Holmes	 - Reaching the Unegaged: How to Stop Wasting Mo...Scott Buelter & Molly Holmes	 - Reaching the Unegaged: How to Stop Wasting Mo...
Scott Buelter & Molly Holmes - Reaching the Unegaged: How to Stop Wasting Mo...Autumn Quarantotto
 
The Evolution of Affiliate: From Web Rings to Influencers
The Evolution of Affiliate: From Web Rings to InfluencersThe Evolution of Affiliate: From Web Rings to Influencers
The Evolution of Affiliate: From Web Rings to InfluencersAffiliate Summit
 
SearchLeeds 2018 - Lexi Mills - Shift6 - Advanced integrated influence strate...
SearchLeeds 2018 - Lexi Mills - Shift6 - Advanced integrated influence strate...SearchLeeds 2018 - Lexi Mills - Shift6 - Advanced integrated influence strate...
SearchLeeds 2018 - Lexi Mills - Shift6 - Advanced integrated influence strate...Branded3
 
Transforming the Customer Experience Through Search
Transforming the Customer Experience Through SearchTransforming the Customer Experience Through Search
Transforming the Customer Experience Through SearchMediaPost
 
How To Justify Spending More On Mobile
How To Justify Spending More On MobileHow To Justify Spending More On Mobile
How To Justify Spending More On MobileMediaPost
 
3 Tips for Creating Paid Social Campaigns that Convert
3 Tips for Creating Paid Social Campaigns that Convert3 Tips for Creating Paid Social Campaigns that Convert
3 Tips for Creating Paid Social Campaigns that ConvertSearch Engine Journal
 
Christian Betancourt - The Rise of Voice Search: Marketing in a Screenless World
Christian Betancourt - The Rise of Voice Search: Marketing in a Screenless WorldChristian Betancourt - The Rise of Voice Search: Marketing in a Screenless World
Christian Betancourt - The Rise of Voice Search: Marketing in a Screenless WorldJulia Grosman
 
Building Your Revenue Engine As Your Startup Evolves
Building Your Revenue Engine As Your Startup EvolvesBuilding Your Revenue Engine As Your Startup Evolves
Building Your Revenue Engine As Your Startup EvolvesHana Abaza
 
3 best practices for measuring the ROI of live experiences
3 best practices for measuring the ROI of live experiences3 best practices for measuring the ROI of live experiences
3 best practices for measuring the ROI of live experiencesJack Morton Worldwide
 
Do This, Not That Your Guide To Successful Marketing in 2021
Do This, Not That  Your Guide To Successful Marketing in 2021Do This, Not That  Your Guide To Successful Marketing in 2021
Do This, Not That Your Guide To Successful Marketing in 2021Search Engine Journal
 
Scott Litman - The Role of AI in Marketing: Separating Fact from Fiction
Scott Litman - The Role of AI in Marketing: Separating Fact from FictionScott Litman - The Role of AI in Marketing: Separating Fact from Fiction
Scott Litman - The Role of AI in Marketing: Separating Fact from FictionJulia Grosman
 
Cliff Seal - Death to Boring B2B Marketing: Driving Innovation with Design Th...
Cliff Seal - Death to Boring B2B Marketing: Driving Innovation with Design Th...Cliff Seal - Death to Boring B2B Marketing: Driving Innovation with Design Th...
Cliff Seal - Death to Boring B2B Marketing: Driving Innovation with Design Th...Julia Grosman
 
Affiliate Marketing: Why Data Matters
Affiliate Marketing: Why Data MattersAffiliate Marketing: Why Data Matters
Affiliate Marketing: Why Data MattersAffiliate Summit
 
8 Biggest Mistakes Account-Based Marketers Make and How to Avoid Them
8 Biggest Mistakes Account-Based Marketers Make and How to Avoid Them8 Biggest Mistakes Account-Based Marketers Make and How to Avoid Them
8 Biggest Mistakes Account-Based Marketers Make and How to Avoid ThemMarketo
 

Tendances (20)

Brett Loney - Align Paid Search and Social Across the Customer Journey
Brett Loney - Align Paid Search and Social Across the Customer JourneyBrett Loney - Align Paid Search and Social Across the Customer Journey
Brett Loney - Align Paid Search and Social Across the Customer Journey
 
John Auble - Aligning Your Content With Your Customer Purchase Journey
John Auble - Aligning Your Content With Your Customer Purchase JourneyJohn Auble - Aligning Your Content With Your Customer Purchase Journey
John Auble - Aligning Your Content With Your Customer Purchase Journey
 
Mike Tomita - Multi-Channel Digital Marketing: Orchestrating Success Campaigns
Mike Tomita - Multi-Channel Digital Marketing: Orchestrating Success CampaignsMike Tomita - Multi-Channel Digital Marketing: Orchestrating Success Campaigns
Mike Tomita - Multi-Channel Digital Marketing: Orchestrating Success Campaigns
 
Janet Driscoll Miller - Measuring ROI in Digital
Janet Driscoll Miller -	Measuring ROI in DigitalJanet Driscoll Miller -	Measuring ROI in Digital
Janet Driscoll Miller - Measuring ROI in Digital
 
Natalie Jackson - 7 Reasons Your CRM & Marketing Automation Belong Together
Natalie Jackson - 7 Reasons Your CRM & Marketing Automation Belong TogetherNatalie Jackson - 7 Reasons Your CRM & Marketing Automation Belong Together
Natalie Jackson - 7 Reasons Your CRM & Marketing Automation Belong Together
 
Scott Buelter & Molly Holmes - Reaching the Unegaged: How to Stop Wasting Mo...
Scott Buelter & Molly Holmes	 - Reaching the Unegaged: How to Stop Wasting Mo...Scott Buelter & Molly Holmes	 - Reaching the Unegaged: How to Stop Wasting Mo...
Scott Buelter & Molly Holmes - Reaching the Unegaged: How to Stop Wasting Mo...
 
The Evolution of Affiliate: From Web Rings to Influencers
The Evolution of Affiliate: From Web Rings to InfluencersThe Evolution of Affiliate: From Web Rings to Influencers
The Evolution of Affiliate: From Web Rings to Influencers
 
Christi Olson - Advanced Search Summit Napa 2021
Christi Olson - Advanced Search Summit Napa 2021Christi Olson - Advanced Search Summit Napa 2021
Christi Olson - Advanced Search Summit Napa 2021
 
SearchLeeds 2018 - Lexi Mills - Shift6 - Advanced integrated influence strate...
SearchLeeds 2018 - Lexi Mills - Shift6 - Advanced integrated influence strate...SearchLeeds 2018 - Lexi Mills - Shift6 - Advanced integrated influence strate...
SearchLeeds 2018 - Lexi Mills - Shift6 - Advanced integrated influence strate...
 
Transforming the Customer Experience Through Search
Transforming the Customer Experience Through SearchTransforming the Customer Experience Through Search
Transforming the Customer Experience Through Search
 
How To Justify Spending More On Mobile
How To Justify Spending More On MobileHow To Justify Spending More On Mobile
How To Justify Spending More On Mobile
 
3 Tips for Creating Paid Social Campaigns that Convert
3 Tips for Creating Paid Social Campaigns that Convert3 Tips for Creating Paid Social Campaigns that Convert
3 Tips for Creating Paid Social Campaigns that Convert
 
Christian Betancourt - The Rise of Voice Search: Marketing in a Screenless World
Christian Betancourt - The Rise of Voice Search: Marketing in a Screenless WorldChristian Betancourt - The Rise of Voice Search: Marketing in a Screenless World
Christian Betancourt - The Rise of Voice Search: Marketing in a Screenless World
 
Building Your Revenue Engine As Your Startup Evolves
Building Your Revenue Engine As Your Startup EvolvesBuilding Your Revenue Engine As Your Startup Evolves
Building Your Revenue Engine As Your Startup Evolves
 
3 best practices for measuring the ROI of live experiences
3 best practices for measuring the ROI of live experiences3 best practices for measuring the ROI of live experiences
3 best practices for measuring the ROI of live experiences
 
Do This, Not That Your Guide To Successful Marketing in 2021
Do This, Not That  Your Guide To Successful Marketing in 2021Do This, Not That  Your Guide To Successful Marketing in 2021
Do This, Not That Your Guide To Successful Marketing in 2021
 
Scott Litman - The Role of AI in Marketing: Separating Fact from Fiction
Scott Litman - The Role of AI in Marketing: Separating Fact from FictionScott Litman - The Role of AI in Marketing: Separating Fact from Fiction
Scott Litman - The Role of AI in Marketing: Separating Fact from Fiction
 
Cliff Seal - Death to Boring B2B Marketing: Driving Innovation with Design Th...
Cliff Seal - Death to Boring B2B Marketing: Driving Innovation with Design Th...Cliff Seal - Death to Boring B2B Marketing: Driving Innovation with Design Th...
Cliff Seal - Death to Boring B2B Marketing: Driving Innovation with Design Th...
 
Affiliate Marketing: Why Data Matters
Affiliate Marketing: Why Data MattersAffiliate Marketing: Why Data Matters
Affiliate Marketing: Why Data Matters
 
8 Biggest Mistakes Account-Based Marketers Make and How to Avoid Them
8 Biggest Mistakes Account-Based Marketers Make and How to Avoid Them8 Biggest Mistakes Account-Based Marketers Make and How to Avoid Them
8 Biggest Mistakes Account-Based Marketers Make and How to Avoid Them
 

Similaire à Ben Kartzman - Achieving Personalized Messaging at Scale

Growth hacking. The future of marketing in Tech.
Growth hacking. The future of marketing in Tech.Growth hacking. The future of marketing in Tech.
Growth hacking. The future of marketing in Tech.Acta School
 
Digital Enterprise Festival Birmingham - Dale Lovell Chief Digital Officer Ad...
Digital Enterprise Festival Birmingham - Dale Lovell Chief Digital Officer Ad...Digital Enterprise Festival Birmingham - Dale Lovell Chief Digital Officer Ad...
Digital Enterprise Festival Birmingham - Dale Lovell Chief Digital Officer Ad...CIO Edge
 
Digiday Video Advertising Summit | Direct Agents
Digiday Video Advertising Summit | Direct AgentsDigiday Video Advertising Summit | Direct Agents
Digiday Video Advertising Summit | Direct AgentsDigiday
 
How to Use Mobile and Digital Advertising to Sell More Lumber
How to Use Mobile and Digital Advertising to Sell More LumberHow to Use Mobile and Digital Advertising to Sell More Lumber
How to Use Mobile and Digital Advertising to Sell More LumberPurplegator
 
Google Clietns pitch - Engagement Ads
Google Clietns pitch - Engagement AdsGoogle Clietns pitch - Engagement Ads
Google Clietns pitch - Engagement AdsSergey Nikolaev
 
From Discovery to Conversion: Creative Design that Works
From Discovery to Conversion: Creative Design that WorksFrom Discovery to Conversion: Creative Design that Works
From Discovery to Conversion: Creative Design that WorksTinuiti
 
Brand Evolution
Brand EvolutionBrand Evolution
Brand EvolutionInbox live
 
Streaming Ads that Work – and Why
Streaming Ads that Work – and Why Streaming Ads that Work – and Why
Streaming Ads that Work – and Why Tinuiti
 
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...Catalyst
 
Dynamic PPC Ads - PubCon Vegas 2015
Dynamic PPC Ads - PubCon Vegas 2015Dynamic PPC Ads - PubCon Vegas 2015
Dynamic PPC Ads - PubCon Vegas 2015Maddie Cary Deuel
 
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
 
Building a community for a B2C mobile application
Building a community for a B2C mobile applicationBuilding a community for a B2C mobile application
Building a community for a B2C mobile applicationVlada Pechenaya
 
Building a Community Around a Mobile Application
Building a Community Around a Mobile ApplicationBuilding a Community Around a Mobile Application
Building a Community Around a Mobile ApplicationMobile İstanbul
 
5 Secrets to Internet Marketing Success
5 Secrets to Internet Marketing Success5 Secrets to Internet Marketing Success
5 Secrets to Internet Marketing SuccessShawn Souto
 
Programmatic : a brand marketer's guide - Google - 2015
Programmatic : a brand marketer's guide - Google - 2015Programmatic : a brand marketer's guide - Google - 2015
Programmatic : a brand marketer's guide - Google - 2015Romain Fonnier
 
Руководство для маркетологов от Google
Руководство для маркетологов от GoogleРуководство для маркетологов от Google
Руководство для маркетологов от GoogleHidden Marketing
 
[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Google
[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Google[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Google
[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Googleyann le gigan
 
Руководство для маркетологов от Google
Руководство для маркетологов от GoogleРуководство для маркетологов от Google
Руководство для маркетологов от GoogleИгорь Назаров
 

Similaire à Ben Kartzman - Achieving Personalized Messaging at Scale (20)

Growth hacking. The future of marketing in Tech.
Growth hacking. The future of marketing in Tech.Growth hacking. The future of marketing in Tech.
Growth hacking. The future of marketing in Tech.
 
Digital Enterprise Festival Birmingham - Dale Lovell Chief Digital Officer Ad...
Digital Enterprise Festival Birmingham - Dale Lovell Chief Digital Officer Ad...Digital Enterprise Festival Birmingham - Dale Lovell Chief Digital Officer Ad...
Digital Enterprise Festival Birmingham - Dale Lovell Chief Digital Officer Ad...
 
Digiday Video Advertising Summit | Direct Agents
Digiday Video Advertising Summit | Direct AgentsDigiday Video Advertising Summit | Direct Agents
Digiday Video Advertising Summit | Direct Agents
 
Intro to Facebook Ads
Intro to Facebook AdsIntro to Facebook Ads
Intro to Facebook Ads
 
How to Use Mobile and Digital Advertising to Sell More Lumber
How to Use Mobile and Digital Advertising to Sell More LumberHow to Use Mobile and Digital Advertising to Sell More Lumber
How to Use Mobile and Digital Advertising to Sell More Lumber
 
Google Clietns pitch - Engagement Ads
Google Clietns pitch - Engagement AdsGoogle Clietns pitch - Engagement Ads
Google Clietns pitch - Engagement Ads
 
From Discovery to Conversion: Creative Design that Works
From Discovery to Conversion: Creative Design that WorksFrom Discovery to Conversion: Creative Design that Works
From Discovery to Conversion: Creative Design that Works
 
Brand Evolution
Brand EvolutionBrand Evolution
Brand Evolution
 
Streaming Ads that Work – and Why
Streaming Ads that Work – and Why Streaming Ads that Work – and Why
Streaming Ads that Work – and Why
 
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...
 
Dynamic PPC Ads - PubCon Vegas 2015
Dynamic PPC Ads - PubCon Vegas 2015Dynamic PPC Ads - PubCon Vegas 2015
Dynamic PPC Ads - PubCon Vegas 2015
 
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...
 
Building a community for a B2C mobile application
Building a community for a B2C mobile applicationBuilding a community for a B2C mobile application
Building a community for a B2C mobile application
 
Building a Community Around a Mobile Application
Building a Community Around a Mobile ApplicationBuilding a Community Around a Mobile Application
Building a Community Around a Mobile Application
 
The New Science of Authenticity for Building A Lasting Brand; (How Changes in...
The New Science of Authenticity for Building A Lasting Brand; (How Changes in...The New Science of Authenticity for Building A Lasting Brand; (How Changes in...
The New Science of Authenticity for Building A Lasting Brand; (How Changes in...
 
5 Secrets to Internet Marketing Success
5 Secrets to Internet Marketing Success5 Secrets to Internet Marketing Success
5 Secrets to Internet Marketing Success
 
Programmatic : a brand marketer's guide - Google - 2015
Programmatic : a brand marketer's guide - Google - 2015Programmatic : a brand marketer's guide - Google - 2015
Programmatic : a brand marketer's guide - Google - 2015
 
Руководство для маркетологов от Google
Руководство для маркетологов от GoogleРуководство для маркетологов от Google
Руководство для маркетологов от Google
 
[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Google
[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Google[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Google
[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Google
 
Руководство для маркетологов от Google
Руководство для маркетологов от GoogleРуководство для маркетологов от Google
Руководство для маркетологов от Google
 

Plus de Julia Grosman

Srini Nanduri & Nicole Dougherty - Lessons Learned in Developing a Personaliz...
Srini Nanduri & Nicole Dougherty	- Lessons Learned in Developing a Personaliz...Srini Nanduri & Nicole Dougherty	- Lessons Learned in Developing a Personaliz...
Srini Nanduri & Nicole Dougherty - Lessons Learned in Developing a Personaliz...Julia Grosman
 
Maryna Hradovich - Mobile SEO: How to Dominate The New Search Landscape
Maryna Hradovich - Mobile SEO: How to Dominate The New Search LandscapeMaryna Hradovich - Mobile SEO: How to Dominate The New Search Landscape
Maryna Hradovich - Mobile SEO: How to Dominate The New Search LandscapeJulia Grosman
 
Danny Setiawan - How to Increase Conversion With Usability Testing
Danny Setiawan - How to Increase Conversion With Usability TestingDanny Setiawan - How to Increase Conversion With Usability Testing
Danny Setiawan - How to Increase Conversion With Usability TestingJulia Grosman
 
Purna Virji - Marketing in a Conversational World: How to Get Discovered, Del...
Purna Virji - Marketing in a Conversational World: How to Get Discovered, Del...Purna Virji - Marketing in a Conversational World: How to Get Discovered, Del...
Purna Virji - Marketing in a Conversational World: How to Get Discovered, Del...Julia Grosman
 
Eric Yale - How To Thrive in the Post-Digital Age - Tips and Case Studies for...
Eric Yale - How To Thrive in the Post-Digital Age - Tips and Case Studies for...Eric Yale - How To Thrive in the Post-Digital Age - Tips and Case Studies for...
Eric Yale - How To Thrive in the Post-Digital Age - Tips and Case Studies for...Julia Grosman
 
Bob Selfridge - Identify, Collect, and Act Upon Customer Interactions; Rinse,...
Bob Selfridge - Identify, Collect, and Act Upon Customer Interactions; Rinse,...Bob Selfridge - Identify, Collect, and Act Upon Customer Interactions; Rinse,...
Bob Selfridge - Identify, Collect, and Act Upon Customer Interactions; Rinse,...Julia Grosman
 
Michael Smith - If Email Marketing is Dead it's Because You Killed It
Michael Smith -  If Email Marketing is Dead it's Because You Killed ItMichael Smith -  If Email Marketing is Dead it's Because You Killed It
Michael Smith - If Email Marketing is Dead it's Because You Killed ItJulia Grosman
 
Dan McKinney - Putting the Focus on the Customer in Digital Journey Management
Dan McKinney - Putting the Focus on the Customer in Digital Journey Management Dan McKinney - Putting the Focus on the Customer in Digital Journey Management
Dan McKinney - Putting the Focus on the Customer in Digital Journey Management Julia Grosman
 
Greg Stuart - Multi-Touch Attribution: Marketing Measurement’s Holy Grail or ...
Greg Stuart - Multi-Touch Attribution: Marketing Measurement’s Holy Grail or ...Greg Stuart - Multi-Touch Attribution: Marketing Measurement’s Holy Grail or ...
Greg Stuart - Multi-Touch Attribution: Marketing Measurement’s Holy Grail or ...Julia Grosman
 
Michael Marinaccio - Digital is Not a Seat at the Table. Digital is the Table.
Michael Marinaccio	 - Digital is Not a Seat at the Table. Digital is the Table.Michael Marinaccio	 - Digital is Not a Seat at the Table. Digital is the Table.
Michael Marinaccio - Digital is Not a Seat at the Table. Digital is the Table.Julia Grosman
 
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing StrategyCameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing StrategyJulia Grosman
 
Michael Trapani - How to Prepare for The Very Strange Future of Mobile
Michael Trapani - How to Prepare for The Very Strange Future of MobileMichael Trapani - How to Prepare for The Very Strange Future of Mobile
Michael Trapani - How to Prepare for The Very Strange Future of MobileJulia Grosman
 
Sateja Parulekar - Let's Get Personal: 7 Steps to Build 1:1 Relationships Wit...
Sateja Parulekar - Let's Get Personal: 7 Steps to Build 1:1 Relationships Wit...Sateja Parulekar - Let's Get Personal: 7 Steps to Build 1:1 Relationships Wit...
Sateja Parulekar - Let's Get Personal: 7 Steps to Build 1:1 Relationships Wit...Julia Grosman
 
Melissa Metcalf - Developing Customer Empathy and Establishing an Emotional C...
Melissa Metcalf - Developing Customer Empathy and Establishing an Emotional C...Melissa Metcalf - Developing Customer Empathy and Establishing an Emotional C...
Melissa Metcalf - Developing Customer Empathy and Establishing an Emotional C...Julia Grosman
 
Peter Pachal - How Mashable Cultivates a Loyal Audience of Snake Peopl… er, M...
Peter Pachal - How Mashable Cultivates a Loyal Audience of Snake Peopl… er, M...Peter Pachal - How Mashable Cultivates a Loyal Audience of Snake Peopl… er, M...
Peter Pachal - How Mashable Cultivates a Loyal Audience of Snake Peopl… er, M...Julia Grosman
 
Cynthia Round - Rebranding: Making a 145-Year-Old Institution Not Only Releva...
Cynthia Round - Rebranding: Making a 145-Year-Old Institution Not Only Releva...Cynthia Round - Rebranding: Making a 145-Year-Old Institution Not Only Releva...
Cynthia Round - Rebranding: Making a 145-Year-Old Institution Not Only Releva...Julia Grosman
 
Ginger Shimp - The Care and Feeding of the Content Engine
Ginger Shimp - The Care and Feeding of the Content EngineGinger Shimp - The Care and Feeding of the Content Engine
Ginger Shimp - The Care and Feeding of the Content EngineJulia Grosman
 
Jill Kaplan - Customer Analytics and Marketing to Drive Demand
Jill Kaplan - Customer Analytics and Marketing to Drive DemandJill Kaplan - Customer Analytics and Marketing to Drive Demand
Jill Kaplan - Customer Analytics and Marketing to Drive DemandJulia Grosman
 
Michael Albanese - The Art of the Laugh (Taking your brands humor content to...
Michael Albanese - The Art of the Laugh  (Taking your brands humor content to...Michael Albanese - The Art of the Laugh  (Taking your brands humor content to...
Michael Albanese - The Art of the Laugh (Taking your brands humor content to...Julia Grosman
 
Brian Honigman - When Your Marketing Feels Too Much Like Marketing: Practice ...
Brian Honigman - When Your Marketing Feels Too Much Like Marketing: Practice ...Brian Honigman - When Your Marketing Feels Too Much Like Marketing: Practice ...
Brian Honigman - When Your Marketing Feels Too Much Like Marketing: Practice ...Julia Grosman
 

Plus de Julia Grosman (20)

Srini Nanduri & Nicole Dougherty - Lessons Learned in Developing a Personaliz...
Srini Nanduri & Nicole Dougherty	- Lessons Learned in Developing a Personaliz...Srini Nanduri & Nicole Dougherty	- Lessons Learned in Developing a Personaliz...
Srini Nanduri & Nicole Dougherty - Lessons Learned in Developing a Personaliz...
 
Maryna Hradovich - Mobile SEO: How to Dominate The New Search Landscape
Maryna Hradovich - Mobile SEO: How to Dominate The New Search LandscapeMaryna Hradovich - Mobile SEO: How to Dominate The New Search Landscape
Maryna Hradovich - Mobile SEO: How to Dominate The New Search Landscape
 
Danny Setiawan - How to Increase Conversion With Usability Testing
Danny Setiawan - How to Increase Conversion With Usability TestingDanny Setiawan - How to Increase Conversion With Usability Testing
Danny Setiawan - How to Increase Conversion With Usability Testing
 
Purna Virji - Marketing in a Conversational World: How to Get Discovered, Del...
Purna Virji - Marketing in a Conversational World: How to Get Discovered, Del...Purna Virji - Marketing in a Conversational World: How to Get Discovered, Del...
Purna Virji - Marketing in a Conversational World: How to Get Discovered, Del...
 
Eric Yale - How To Thrive in the Post-Digital Age - Tips and Case Studies for...
Eric Yale - How To Thrive in the Post-Digital Age - Tips and Case Studies for...Eric Yale - How To Thrive in the Post-Digital Age - Tips and Case Studies for...
Eric Yale - How To Thrive in the Post-Digital Age - Tips and Case Studies for...
 
Bob Selfridge - Identify, Collect, and Act Upon Customer Interactions; Rinse,...
Bob Selfridge - Identify, Collect, and Act Upon Customer Interactions; Rinse,...Bob Selfridge - Identify, Collect, and Act Upon Customer Interactions; Rinse,...
Bob Selfridge - Identify, Collect, and Act Upon Customer Interactions; Rinse,...
 
Michael Smith - If Email Marketing is Dead it's Because You Killed It
Michael Smith -  If Email Marketing is Dead it's Because You Killed ItMichael Smith -  If Email Marketing is Dead it's Because You Killed It
Michael Smith - If Email Marketing is Dead it's Because You Killed It
 
Dan McKinney - Putting the Focus on the Customer in Digital Journey Management
Dan McKinney - Putting the Focus on the Customer in Digital Journey Management Dan McKinney - Putting the Focus on the Customer in Digital Journey Management
Dan McKinney - Putting the Focus on the Customer in Digital Journey Management
 
Greg Stuart - Multi-Touch Attribution: Marketing Measurement’s Holy Grail or ...
Greg Stuart - Multi-Touch Attribution: Marketing Measurement’s Holy Grail or ...Greg Stuart - Multi-Touch Attribution: Marketing Measurement’s Holy Grail or ...
Greg Stuart - Multi-Touch Attribution: Marketing Measurement’s Holy Grail or ...
 
Michael Marinaccio - Digital is Not a Seat at the Table. Digital is the Table.
Michael Marinaccio	 - Digital is Not a Seat at the Table. Digital is the Table.Michael Marinaccio	 - Digital is Not a Seat at the Table. Digital is the Table.
Michael Marinaccio - Digital is Not a Seat at the Table. Digital is the Table.
 
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing StrategyCameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
 
Michael Trapani - How to Prepare for The Very Strange Future of Mobile
Michael Trapani - How to Prepare for The Very Strange Future of MobileMichael Trapani - How to Prepare for The Very Strange Future of Mobile
Michael Trapani - How to Prepare for The Very Strange Future of Mobile
 
Sateja Parulekar - Let's Get Personal: 7 Steps to Build 1:1 Relationships Wit...
Sateja Parulekar - Let's Get Personal: 7 Steps to Build 1:1 Relationships Wit...Sateja Parulekar - Let's Get Personal: 7 Steps to Build 1:1 Relationships Wit...
Sateja Parulekar - Let's Get Personal: 7 Steps to Build 1:1 Relationships Wit...
 
Melissa Metcalf - Developing Customer Empathy and Establishing an Emotional C...
Melissa Metcalf - Developing Customer Empathy and Establishing an Emotional C...Melissa Metcalf - Developing Customer Empathy and Establishing an Emotional C...
Melissa Metcalf - Developing Customer Empathy and Establishing an Emotional C...
 
Peter Pachal - How Mashable Cultivates a Loyal Audience of Snake Peopl… er, M...
Peter Pachal - How Mashable Cultivates a Loyal Audience of Snake Peopl… er, M...Peter Pachal - How Mashable Cultivates a Loyal Audience of Snake Peopl… er, M...
Peter Pachal - How Mashable Cultivates a Loyal Audience of Snake Peopl… er, M...
 
Cynthia Round - Rebranding: Making a 145-Year-Old Institution Not Only Releva...
Cynthia Round - Rebranding: Making a 145-Year-Old Institution Not Only Releva...Cynthia Round - Rebranding: Making a 145-Year-Old Institution Not Only Releva...
Cynthia Round - Rebranding: Making a 145-Year-Old Institution Not Only Releva...
 
Ginger Shimp - The Care and Feeding of the Content Engine
Ginger Shimp - The Care and Feeding of the Content EngineGinger Shimp - The Care and Feeding of the Content Engine
Ginger Shimp - The Care and Feeding of the Content Engine
 
Jill Kaplan - Customer Analytics and Marketing to Drive Demand
Jill Kaplan - Customer Analytics and Marketing to Drive DemandJill Kaplan - Customer Analytics and Marketing to Drive Demand
Jill Kaplan - Customer Analytics and Marketing to Drive Demand
 
Michael Albanese - The Art of the Laugh (Taking your brands humor content to...
Michael Albanese - The Art of the Laugh  (Taking your brands humor content to...Michael Albanese - The Art of the Laugh  (Taking your brands humor content to...
Michael Albanese - The Art of the Laugh (Taking your brands humor content to...
 
Brian Honigman - When Your Marketing Feels Too Much Like Marketing: Practice ...
Brian Honigman - When Your Marketing Feels Too Much Like Marketing: Practice ...Brian Honigman - When Your Marketing Feels Too Much Like Marketing: Practice ...
Brian Honigman - When Your Marketing Feels Too Much Like Marketing: Practice ...
 

Dernier

Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 

Dernier (20)

Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 

Ben Kartzman - Achieving Personalized Messaging at Scale

  • 1. PERSONALIZED MESSAGING AT SCALE presented by BEN KARTZMAN SPONGECELL CEO
  • 2. R I G H T P E R S ON, R I G H T T I M E , R I G H T E NV I R ONM E NT … R IG H T M ES S A G E? THE POWER OF PERSONALIZATION Dynamic (data-driven) creative delivers campaigns that are more relevant, perform better, and offer greater insight.
  • 3. WE’RE LIVING IN THE ERA OF THE INDIVIDUAL.
  • 4. Consumers value personalized experiences. eMarketer, May 2016 46% 10% 19% 25% SPECIAL TREATMENT Makes me feel like I’m getting special treatment EASIER SEARCHING & SHOPPING Makes online searching & shopping faster and easier DISCOVER NEW PRODUCTS A way to discover new products that they may not have otherwise learned about MORE RELEVANT Reduces irrelevant advertising PRIMARY BENEFITS OF PERSONALIZED ADVERTISING According to US Internet Users
  • 5. Marketers believe in personalized experiences. DataXu, 2016 eMarketer, September 2016 WHAT SKILLS ARE BECOMING INCREASINGLY IMPORTANT FOR SUCCESSFUL SENIOR MARKETERS IN THE US? 95% OF MARKETERS EXPECT DATA-DRIVEN MARKETING TO POSITIVELY IMPACT REVENUE % of respondents Being Data Literate 65% Understanding Digital Media 72% Creativity 79%
  • 6. Machine learning and automation are making this possible. DSPs DMPs DCPs Purchase inventory and target audiences through automation DEMAND SIDE PLATFORMS DATA MANAGAMENT PLATFORMS DYNAMIC CREATIVE PLATFORMS Collect and group audience segments to target specific users Deliver the most relevant creative message to every individual
  • 8. Marketers who evolve will win. T H O S E WH O D O Know that creative is a critical driver of marketing performance Leverage data to strengthen relationships with customers Collaborate across teams and marketing channels Spend time on creativity, strategic planning and experimentation T H O S E WH O D O N ’T Focus on media optimization and leave creative as an afterthought Show the same limited messaging to everyone in every context Work in silos Spend time on tedious, low value tasks
  • 10. Easily bring more ideas to life. Focus on high-value work. Reach customers in a more relevant and personal way. L OOK I NG F OR W AR D
  • 11. Run cross-channel, always-on campaigns. See what’s happening in near real time and adapt. Creative and media teams work together. Magnify the impact of media buys to increase ROI for the brand. L OOK I NG F OR W AR D
  • 12. D AT A T O D R I V E R E L E V ANC E DEMO DEMO DEMO WEATHER DEMO DATE / DAY OF WEEK LOCATION TIME OF DAY
  • 13. D AT A T O D R I V E R E L E V ANC E DEMO DEMO ENGAGEMENT RETARGETING SEQUENTIAL MESSAGING SITE RETARGETING PRODUCT RECOMMENDATIONS 1st AD 1st AD 2nd AD2nd AD
  • 14. D AT A T O D R I V E R E L E V ANC E DEMO DEMO AUDIENCE DEMO MACRO TRAVEL E-CIRCULAR
  • 15. Morning Afternoon Night Career Focused Budget Conscious Party Girl R I G H T C ONS U M E R , R I G H T M E S S AG E , R I G H T T I M E
  • 16. C R OS S - F OR M AT P E R S ONAL I Z AT I ON SMARTPHONE INTERSTITIAL HTML5 DISPLAY BILLBOARD IN-STREAM VIDEO SMARTPHONE EXPANDABLE
  • 18. T H R E E T E NE T S OF D Y NAM I C C R E AT I V E 1 MOST EFFICIENT WORKFLOW ACROSS PARTNERS 2 INCREASED CREATIVE RELEVANCY THROUGH DATA 3 OPTIMIZATION THROUGH STRONGANALYTICS
  • 19. M AK E E V E R Y I M P R E S S I ON C OU NT The average viewer only looks at a banner for 2-3 SECONDS MAXIMIZE YOUR IMPACT PERSONALIZE with relevant imagery, products, copy & offers Keep it short and sweet with just 5-10 WORDS of copy Make the BRANDING CONSISTENT across ever-present logo, colors & fonts
  • 20. C OL L ABOR AT I ON I S K E Y
  • 22. P E R S ONAL I Z E D C R E AT I V E D R I V E S R OI 46% MORE WEBSITE TRAFFIC in only 2 weeks +46%7x 7X PROFIT GROWTH for every marketing dollar spent 67% MORE CLICK-THROUGHS than generic creative +67% 17% PROFIT INCREASE on tickets booked +17%
  • 25. Tennessee Department ofTourism Development was in search of an innovative storytelling approach to present its consumers with personalized vacation plans specific to their interests and browsing history. C AS E S T U D Y : C H AL L E NG E
  • 26. Each video spot was designed to appeal to each consumer’s unique set of interests by leveraging TDTD’s vast library of video clips featuring their famous attractions. C AS E S T U D Y : S OL U T I ON
  • 27. 46% Personalized creative drove a Boost inTDTD’s web traffic in 2 weeks 93% Of ad viewers surveyed Plan to visitTennessee within 12 months Through these personalized video efforts to develop video ad content for a specific user in real-time, WEOUTPERFORMEDOUR ESTIMATEDVIDEOVIEW BENCHMARK BY 4 MILLIONVIEWSAND MORETHAN TRIPLEDOUR CLICKTHROUGH RATE, driving more traffic toTNVacation.com than in past video campaigns. —Megan Davey VML, Associate Channel Director “ ” The 2000+ personalized Spongecell video creatives were directly responsible for major increases in web traffic and consumer intent to book a trip. C AS E S T U D Y : R E S U L T S
  • 29. THE CHALLENGE To leverage customer purchasing DATA and weekly product OFFERS to drive customers into 2300 STORES $645 $450 $700 $100 $159 + +
  • 30. Identify Consumer Information Pull In Product Information Compile Personalized Ad THE SOLUTION CORE dynamically personalizes creative to each consumer in real time. DYNAMIC CREATIVE STUDIO REAL-TIME REPORTING DECISION ENGINE DATA & CONTENT INTEGRATION
  • 31. DYNAMIC CREATIVE STUDIO REAL-TIME REPORTING DECISION ENGINE DATA & CONTENT INTEGRATION 7x Profit growth for every marketing dollar spent THE RESULT CORE downloads and places thousands of assets per second.
  • 32. DYNAMIC CREATIVE STUDIO REAL-TIME REPORTING DECISION ENGINE DATA & CONTENT INTEGRATION MONDAY WEDNESDAY FRIDAY FOR IMPULSE PURCHASES Show relevant grocery products based on the day of week.
  • 34. A C R E AT I V E - F I R S T P L AT F OR M CREATIVE AUTO- OPTIMIZATION DATA FEEDS & CONTENT INTEGRATION DECISION ENGINE RETARGETING SOLUTIONS DYNAMIC CREATIVE STUDIO REAL-TIME REPORTING PLATFORMDATA DISTRIBUTION

Notes de l'éditeur

  1. TBD
  2. TBD
  3. The client is Coles. The 7th largest retailer in the world, with reach across grocery, gas, and travel industries.
  4. Coles wanted to replicate their offline circular targeting strategies, in an online environment. They would target their large database of rewards program members with 25,000 weekly offers, to drive them into one of their 2300 local grocery stores.
  5. The solution was to personally target creative in real time with the products and offers.
  6. The result drove 7X of profit growth for every marketing dollar spent. And increased the average shopping cart by $42 for every targeted customer compare to those who were not targeted by the campaign.
  7. If a customer was not a member they could still be targeted with personalized offers based on sales data across the average week. This example showing typical snack options purchased across the span of a week.
  8. TBD