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Chris Whitling - Blow Out Your Next Promo: Successful Multi-Channel Sales Campaigns

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Chris Whitling - Blow Out Your Next Promo: Successful Multi-Channel Sales Campaigns

  1. 1. BLOW OUT PROMO YOUR NEXT
  2. 2. About Us HostGator Chris
  3. 3. What are we trying to do here? Move the most units possible Maximize awareness Drive incremental units Note: Be aware of your margins
  4. 4. Will this work? We used these tactics for Black Friday & Cyber Monday the last 3 years. Every year setting new records. We airdropped this playbook into another well known national hosting brand, and broke their single day sales record.
  5. 5. The Promo Playbook
  6. 6. Theme Your Sale Engage your customers Reinforce your brand
  7. 7. Theme Your Sale Leverage holidays
  8. 8. Theme Your Sale Make up stuff if needed
  9. 9. Make it Relevant This idea sucked.
  10. 10. High Discounts /Special Offers If you are doing a sale, you want to make the numbers move. So give customers something special. Will it move them from shopper to buyer? Is it better than competitors?
  11. 11. Create Urgency
  12. 12. Limited Time Tell them when the sale is over. Can you create scarcity? Countdown timers
  13. 13. Flash Sales A sale within a sale Or a very short duration sale
  14. 14. Leverage Your Traffic Run the sale on your best days, not on your worst.
  15. 15. Email your customer base Might be a good time to remind them about your referral program. Your customers are most likely to come back and buy more. They are also the most likely to tell others. Make it easy to share.
  16. 16. Email your partners Open the promotion up to your partners, so it will help them close business. Give them early warning, so they can email their lists and update their sites. Negotiate even better deals for the partners if needed.
  17. 17. Integrate across all channels You want this to blow up. So you need to hit every channel you can. Social, Content, PPC, Affiliate, Video, etc...
  18. 18. Bonus: How To Execute + Managing Your Success
  19. 19. Pulling It Off Perfectly 1. Let your creatives go wild 2. Write your requirements with the whole team 3. [Do the work] 4. Before you go live, do a dress rehearsal, where your entire team steps though the promo so everyone knows who does what when.
  20. 20. Don’t Get Addicted Customers will start to expect your sales and make buying decisions accordingly. Your leaders might get addicted. Eventually this will change your brand to something that speaks to price buyers. Don’t become JCPenney, Kohls, J. Crew
  21. 21. If you do... You have to go cold turkey, and it will suck.
  22. 22. Questions? LinkedIn Chris Whitling Twitter cw360 Instagram cw360 Ham Radio KG5RXJ Contact Me:

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