Duncan Lockard - Using Big Data to Change the World

•

0 likes•382 views

Julia Grosman

Duncan Lockard

Marketing

Technology has revolutionized
nearly everything we do

But it hasn’t yet revolutionized
democracy

Ordinary people can do
extraordinary things

CONFIDENTIAL
3,332
372
269
243
91
65
D E C E M B E R 2 0 1 3
576
150
147 138
114
43
118
21
59
71
5
5
6
6
112
16
UNITED STATES
UK
CANADA
AUSTRALIA
MEXICO
BRAZIL
SPAIN
FRANCE
ITALY
INDIA
RUSSIA
JAPAN
GERMANY
COLOMBIA
INDONESIA
PHILLIPPINES
CHILE
EGYPT
SOUTH AFRICA
NIGERIA
TURKEY
PAKISTAN
ARGENTINA
100
21
THAILAND
8,933,640
1,188,832
717,202
870,196
257,489
570,292
2,257,705
851,370
801,601
222,481
406,271
70,863
627,181
21,926
93,860
62,1051,337
270,623
8,914
532,868
87,888
38,436
18,991
3,489
UNITED STATES
UK
CANADA
AUSTRALIA
MEXICO
BRAZIL
SPAIN
FRANCE
ITALY
INDIA
RUSSIA
JAPAN
GERMANY
COLOMBIA
INDONESIA
PHILLIPPINES
CHILE
EGYPT
SOUTH
AFRICA
NIGERIA
TURKEY
PAKISTAN
ARGENTINA
THAILAND
12,182
PUERTO RICO
1,885
KENYA
2,859
RÉUNION
3,712
KAZAKHSTAN
2010 2011 2012 2013 2014 2015 2016
175M
USERS

1. Authentic personal stories
2. Tech to share them rapidly

1. Authentic personal stories
2. Tech to share them rapidly
3. Mass mobilization of people

1. Authentic personal stories
2. Tech to share them rapidly
3. Mass mobilization of people
Responsive and accountable decision
makers

How do we empower
our users to make
systemic change?

INCREMENTAL
Body cameras on police
Criminal justice reform
SYSTEMIC

Companies reduce use of coal
Global climate agreement
INCREMENTAL
SYSTEMIC

LEADERSHIP: DISTRIBUTED, PERSONAL
STRATEGY: ITERATIVE, EMERGENT, MOMENT
DRIVEN
SUPPORTERS: SHORT-TERM, CONDITIONAL
AFFILIATION
LEADERSHIP: CENTRALIZED, POSITIONAL
STRATEGY: STRUCTURED, SEQUENTIAL
SUPPORTERS: LONG-TERM AFFILIATION
& LOYALTY
Institutional Crowd

Our mission is to renew democracy
by increasing civic participation to
create more accountable &
responsive institutions

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Duncan Lockard - Using Big Data to Change the World

1. DUNCAN@CHANGE.ORG

2. Technology has revolutionized nearly everything we do

7. But it hasn’t yet revolutionized democracy

8. That is starting to change…

9. Ordinary people can do extraordinary things

10. CONFIDENTIAL 3,332 372 269 243 91 65 D E C E M B E R 2 0 1 3 576 150 147 138 114 43 118 21 59 71 5 5 6 6 112 16 UNITED STATES UK CANADA AUSTRALIA MEXICO BRAZIL SPAIN FRANCE ITALY INDIA RUSSIA JAPAN GERMANY COLOMBIA INDONESIA PHILLIPPINES CHILE EGYPT SOUTH AFRICA NIGERIA TURKEY PAKISTAN ARGENTINA 100 21 THAILAND 8,933,640 1,188,832 717,202 870,196 257,489 570,292 2,257,705 851,370 801,601 222,481 406,271 70,863 627,181 21,926 93,860 62,1051,337 270,623 8,914 532,868 87,888 38,436 18,991 3,489 UNITED STATES UK CANADA AUSTRALIA MEXICO BRAZIL SPAIN FRANCE ITALY INDIA RUSSIA JAPAN GERMANY COLOMBIA INDONESIA PHILLIPPINES CHILE EGYPT SOUTH AFRICA NIGERIA TURKEY PAKISTAN ARGENTINA THAILAND 12,182 PUERTO RICO 1,885 KENYA 2,859 RÉUNION 3,712 KAZAKHSTAN 2010 2011 2012 2013 2014 2015 2016 175M USERS

11. 1. Authentic personal stories

12. 1. Authentic personal stories 2. Tech to share them rapidly

13. 1. Authentic personal stories 2. Tech to share them rapidly 3. Mass mobilization of people

14. 1. Authentic personal stories 2. Tech to share them rapidly 3. Mass mobilization of people Responsive and accountable decision makers

15. CONFIDENTIAL

16. How do we empower our users to make systemic change?

17. Incremental Systemic V.S.

18. INCREMENTAL Body cameras on police Criminal justice reform SYSTEMIC

19. Companies reduce use of coal Global climate agreement INCREMENTAL SYSTEMIC

20. Mass mobilization

21. 1. Authentic personal stories

22.

23.

24.

25.

26. LEADERSHIP: DISTRIBUTED, PERSONAL STRATEGY: ITERATIVE, EMERGENT, MOMENT DRIVEN SUPPORTERS: SHORT-TERM, CONDITIONAL AFFILIATION LEADERSHIP: CENTRALIZED, POSITIONAL STRATEGY: STRUCTURED, SEQUENTIAL SUPPORTERS: LONG-TERM AFFILIATION & LOYALTY Institutional Crowd

27.

28.

29. 2. Frictionless distribution

30.

31. Value per signature

32. Control +2% +35%

33.

34. ?

35. 3. Moments to movements

36.

37.

38.