Michael Marinaccio

1. DIGITAL
IS THE TABLE.
DIGITAL ISN’T A SEAT AT THE TABLE.
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2. MICHAEL
MARINACCIO

3. 1. WHAT IS DIGITAL REALLY?
2. STOP LYING
3. START TALKING
TABLE OF CONTENTS
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4. Digital vs.
Television
2010 - 2017E
Television, Billions $
Digital, Billions $
2016
228
194
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5. This technology is brand new and
untested. But if you’re not paying
attention right now, just wait until
Watson is 10 years old, or 18, or 30. In
ten years time, programmatic will
devour everything and if we’re
not paying attention, we’ll be
devoured too.
Ari Sheinkin, VP, IBM
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6. Do you consider yourself a
DIGITAL
STAFFER?
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7. Do you consider yourself a
DIGITAL
STAFFER?
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8. Tech
IPO’s
1990 - 2013
Technology IPO, #’s 1999

9. Everything
you touch
is made with technology
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10. Leadership
Your organization
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11. Leadership Traditional
Your organization
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12. Leadership Traditional Digital
Your organization
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13. Leadership Traditional
Digital
Your organization
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14. Leadership Traditional Digital
Your organization
Examples: Client CRM, Database Management,
Accounting, Cybersecurity, Email Marketing, Media
Placement, E-Commerce, Event Planning, Marketing
Projections, Data Visualizations, Payment Processing,
Employee Communications/Workflow, Asset/Storage
Management, Social Media Reporting
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15. Old vs. new staffing
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16. Old vs. new structures
old new
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17. The nerds also position themselves as
the new "Even Bigger" institution … by
purposely building complexity into
technology applications, thus creating a
market need for their nerd expertise. I
call this complexity "nerd disease.”
Nicco Mele, THE END OF BIG
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18. “
If you can’t market
yourself well, then get
out of marketing.
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19. Focus on
the things that matter
1. Staying ROI focused: What
important organizational goal am I
trying to accomplish?
2. Translating wins: How am I
explaining my needs and success?
3. Leveraging relationships: Are the
right people listening?
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20. 1. ROI FOCUSED
Why should anyone care
about what you’re doing?
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21. Prove your worth by
addressing real company
problems.
1. ROI FOCUSED
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22. 2. TRANSLATING
Don’t make a task or project
seem more difficult than it is.
You’re not impressing anyone.
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23. Convert your successes to
metrics normal people
can use in conversation.
2. TRANSLATING
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24. 3. LEVERAGING
Don’t be shy with your CEO’s
or principals. They need to
listen.
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25. Leaders who don’t want
to listen, don’t want to
grow. Move on.
3. LEVERAGING
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26. #DSPhilly
Financial
CEO
Operating
PR Outreach

27. #DSPhilly
Digital
Financial
CEO
Operating
PR Outreach

28. #DSPhilly
}Digital
Financial
CEO
Operating
PR Outreach

29. END
#DSPhilly
talk to me: @Naseeoh