How do data management platforms (DMP) optimize marketing and advertising? How do we activate customer data to drive ROI and ROAS? Have a look and get in touch!
4. Data Management Platforms – Julian Wilden, Capgemini.pptx
..trough a single-source for all customer data that can be utilized..
Brick & mortar
Email
Social
e-Commerce
POS
3rd Party
Beacons
Surveys
2nd Party
Data Sharing
Partnership
single-source-of-truth
Name: John Doe
Income: 110k€
Education: Phd
Shoe size: 42
Hobbies: Group dinners
Fav. clothing: short sleeves
shirt
€
Advertising platforms Marketing suits & software
DMP
Aggregate data in
the DMP and send it
to your Ad- and
MarTech to utilize
the data!