Social Lens Research together with gaming community MocoSpace surveyed 1,216 Millennials, finding that marketers offering deals, localized content and mobile optimized experiences have opportunities to better reach and generate greater mobile commerce with the group. Three out of five in this mobile dominant group say none of the mobile ads they see are relevant or useful; only 9% feel that companies offer a great experience once they click. Millennials are seeking simpler, easier sites and apps, and customized and personalized experiences, with contests, deals and games. Additional Study details and the full Social Lens Research study here: www.sociallensresearch.com

1. M I L L E N N I A L
JULY 2015
MOBILE
COMMERCE
TRENDS

2. M I L L E N N I A L S A R E S T A R T I N G
T O S H I F T S P E N D I N G T O M O B I L E
mobile commerce among millennials
35%
purchase on mobile today
23%
purchase on mobile internet
18%
purchase via mobile apps
1
Count = 1.216 Millennials
M I L L E N N I A L M O B I L E C O M M E R C E T R E N D S S T U D Y

3. M I L L E N N I A L M O B I L E C O M M E R C E U S E R S B U Y
R E G U L A R L Y A N D S P E N D S I G N I F I C A N T A M O U N T S
mobile commerce among millennials
91%
purchase on mobile monthly
30%purchase more than $50 monthly on mobile
3
Count = 1.216 Millennials
M I L L E N N I A L M O B I L E C O M M E R C E T R E N D S S T U D Y

4. B I G O P P O R T U N I T I E S E X I S T T O I N C R E A S E T H E
R E L E V A N C Y A N D U S E F U L N E S S O F M O B I L E A D S
mobile ad perceptions among millennials
64%
none of the ads they usually see
are useful or relevant
39%
30%
complain of companies squeezing
existing TV Ads on to mobile
companies don’t do enough
customization (or personalization)
4
Count = 1.216 Millennials
M I L L E N N I A L M O B I L E C O M M E R C E T R E N D S S T U D Y

5. M I L L E N N I A L S W A N T M O R E C U S T O M I Z E D ,
E N T E R T A I N I N G A N D L O C A L I Z E D A D S
mobile ad perceptions among millennials
44%
interested in coupon, deals for
a product I am looking for
40%
37%
interested in fun game like contest
to win prizes
interested in local, closeby
sale or coupon
5
Count = 1.216 Millennials
M I L L E N N I A L M O B I L E C O M M E R C E T R E N D S S T U D Y

6. M I L L E N N I A L S W A N T T O B U Y M O R E O N T H E I R
P H O N E S , B U T T H E E X P E R I E N C E N E E D S T O I M P R O V E
mobile purchasing perceptions among millennials
35%
would like to buy more on their
phone but it’s too hard to do so
Only 9 %
6
Count = 1.216 Millennials
M I L L E N N I A L M O B I L E C O M M E R C E T R E N D S S T U D Y
think companies offer a great
experience if I click on the ad
Only 14%
think companies make it easy to
take action after seeing the ad

7. T H E F U T U R E O F M O B I L E C O M M E R C E
“Increasingmobilecommerceadoptionwillrequireamixofmoreusefuland
relevantmobileadsandanoptimizedmobilecommerceexperience.”
TomDorf,VicePresident,Advertising,MocoSpaces
7
M I L L E N N I A L M O B I L E C O M M E R C E T R E N D S S T U D Y
“Ahugeopportunityexiststocreatemorecustomized,localizedinteractiveand
rewardingmobileadexperiencesthattakeadvantageofsmartphonefeatures.If
youbackthatupwithaneasytousemobilecommerceexperience,youcould
capturesignificantmobilecommercespend.”
JulieDiaz-Asper,FoundingPartner,SocialLensResearch
Learn more about the study: www.sociallensresearch.com