Lisa mac leod amsterdam 10 ideas in ten minutes
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Lisa MaCleod's (Ft.com) presentation to the International Newsroom Summit, Amsterdam 13/10/14
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Lisa mac leod amsterdam 10 ideas in ten minutes
- 1. 1 Engaging your newsroom: 10 ideas in 10 minutes Lisa MacLeod Head of Operations, FT.Com and Associate Editor @lisataljard
- 2. 1. Shaping the modern journalist 2
- 3. 2. Training 101 3
- 4. 3. Decoding code 4
- 6. 5. Tools of the trade 6
- 7. 6. Connecting business partners 7
- 9. 8. Building, testing, failing fast 9
- 11. 10. Rewarding the willing 11
Notes de l'éditeur
- Training survey, asking for input which helps with buy in These 20 competencies should apply to all: Curiosity Accuracy Handles stress and deadlines well Handles criticism well Has broad general knowledge and knowledge of current events Has good social skills Be a team player Acquainted with journalistic ethics and media law Knowledge of other cultures Knowledge of government Has good news judgment Selects information based on reliability Network, make contacts and develop sources Master interview techniques Search for news and fact check, and check sources Look at news with a historical perspective Storytelling Write / edit in a fluent style Write / edit using correct grammar Speaking skills The following 20 digital competencies are key to the development of our business: Understand the new media landscape Have knowledge of the FT’s digital business strategy Ability to embrace change and innovation, and to be entrepreneurial Understand audience expectations and needs (familiarity with analytics) Be familiar with copyright, especially digital rights management Be familiar with media laws, especially as applies to digital publishing Interpret statistical data and graphics. Understand spreadsheets. Be numerate. Basic web production skills: tagging, metadata, hyperlinks Search / sift online information at an advanced level Master digital forms of journalistic writing (including SEO, blogs and social media) Ability to work with HTML or other computer languages Shoot and edit video and photographs on smartphone Record and edit audio Ability to identify stories with data, design and visual potential (digital storytelling skills) Community building, engaging with readers Promoting stories and packages online: social media skills Collaboration and crowdsourcing Basic newsroom tools, software and understanding of web technology, software and understanding of web technology Familiarity with all FT digital output channels (apps, desktop, mobile) Business acumen and time management and time management
- From basic remedial training on Methode our CMS – remedial training, Bloomberg terminal training to basic spreadsheeting Journalists are data savvy Organisation is committed to training : Digital learning week, guest speakers, masterclasses
- HTML courses in news room, very popular – really big interest in the web and how it actually works. Demystifies. Devs living in newsroom for some years now * The rise of the Journalist-Coder More than this : at least very senior journalists are doing intensive coding courses – we are investing and experimenting with the concept of journalists as coders. See value as being having someone in the room who quickly help turn around an editorial idea into a news application
- Bettsy and Chartbeat Putting the customer at the centre of what we do: a sea change from many years past
- Weeks after the Ipad was launched we gave staff a huge discount, now Iphones or smartphones being rolled out to all staff Also Storify, SAM etc FT iPhone studio pops up in San Francisco created by Veronica Kan-Dapaah in FT Editorial - View the full blog postFT editorial has been putting the iPhone 5 through its paces as a news gathering tool for the the past nine months. In the beginning we went softly, handing out five, then 10, and eventually 15 of Apple's popular smartphones to correspondents around the world. We asked writers to use them to gather simple shots: land and cityscapes, soundbites and the odd sequence with a view to creating quick video blogs. It wasn't long before the video team started using them for more complicated shoots, upping production quality to values not far off what would be expected from a professional camera. Josh de la Mare's guide to cooking a lobster in a wheelbarrow http://video.ft.com/2516295531001/How-to-cook-a-lobster-in-a-wheelbarrow/Life-An d-Artsremains one of the most impressive examples I've seen of both iphoneography (yes that is a thing, it even has a Wikipedia entry, http://en.wikipedia.org/wiki/IPhoneography) and culinary adventurism. The writers are catching up quickly: Tim Bradshaw http://video.ft.com/3037340443001/Virtual-reality-in-the-unreal-city/Companies; Henry Mance http://video.ft.com/3271145081001/Battle-of-the-Broadcasters/Companies; Sarah O'Connor http://video.ft.com/3237213247001/Foreign-buyers-sold-on-Bolton/Companies; Hannah Kuchlerhttp://video.ft.com/3230230522001/Tech-groups-find-secret-of-success/Companies and Katrina Manson http://video.ft.com/3269850528001/Kenya-s-beauty-sector-blossoms/Companies. They are among the contenders to beat video journalists at our own game. https://neo.pearson.com/servlet/JiveServlet/downloadImage/38-97323-102151/620-465/photo+%2816%29.JPG In February, we raised our ambitions again and Steve Ager travelled to the San-Francisco office to create an iPhone pop-up studio. The concept was to provide a space where interviews can be recorded on video cheaply and simply. Despite the temporary feel, the studio is designed to be left in place for as long as possible. The positions for chairs, lights and tripods have been marked on the floor with gaffer tape. Any FT journalist in the office is now able to record a piece to camera or a two camera interview quickly and easily with minimal training. https://neo.pearson.com/servlet/JiveServlet/downloadImage/38-97323-102132/620-465/SanFran+0056.JPG Comment by replying to this email -or- go to the blog post on Neo
- Avoiding the NY Times problem: Techsplainers and Meet the Journalists: best projects happen when everybody is working together
- Started with a bake-off process to decide what we want for the Next FT Over two days in July teams from the FT joined forces with the likes of MIT Media Lab, the BBC, British Library and several creative agencies to tackle the challenges presented by the next generation of readers. We've condensed all this into five minutes for your viewing pleasure.
- Ideas are now in prototype – again breaking with tradition and doing a rapid fire prototyping process – atomised news, articles, navigation etc Not only on tech side, but with all projects. Putting the customer first
- Digital blog, and monthly emails Digital learning week, guest speakers, masterclasses Media monitoring email
- Digital Champions Courses in Florida – Poynter Institute