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Epitech Innovative ProjectMay 2013
EquiLibra is a web and mobileapplication which allows thosewho want to manage theirweight, their nutrition and theirsporti...
Marketing Strategy1
1 The marketSource: ObEpi 201232,3%15%
1 The marketSource: ENNS 2006-200736,5%Duration of sportive/physicalactivity per day
1 Medias influence
1 Malaise
1 CompetitorsThemes (Nutrition,Sport and Weight)Completeservices/tools
1 CompetitorsUser ExperiencePresence ondifferentplatforms
1 Main competitorOn the market since +40 years73 986 likes (FR)1 316 925 likes (EN)Trust – Loyalty – Brand identityWord of...
Value proposition2
KISS2 Quality & SimplicityKEEP IT SIMPLE, STUPIDSIMPLE & STUPIDSWEET & SIMPLESIMPLE & SMART
2 Multi-platformWeb Responsive designWindows PhoneAndroidiOS
Brand Identity3
3 NameLibraÉquilibre(= balance)
3 Visual guidelineNeutral colorsBlue : peace, calm, sensual delight
THANK YOU !equilibra_2015@labeip.epitech.euhttp://facebook.com/EquiLibraFR@EquiLibraFR
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[EN] EquiLibra - Project presentation

Presentation of EquiLibra, an Epitech Innovative Project

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[EN] EquiLibra - Project presentation

  1. 1. Epitech Innovative ProjectMay 2013
  2. 2. EquiLibra is a web and mobileapplication which allows thosewho want to manage theirweight, their nutrition and theirsportive activity thanks to qualitytools and the support of acommunity.
  3. 3. Marketing Strategy1
  4. 4. 1 The marketSource: ObEpi 201232,3%15%
  5. 5. 1 The marketSource: ENNS 2006-200736,5%Duration of sportive/physicalactivity per day
  6. 6. 1 Medias influence
  7. 7. 1 Malaise
  8. 8. 1 CompetitorsThemes (Nutrition,Sport and Weight)Completeservices/tools
  9. 9. 1 CompetitorsUser ExperiencePresence ondifferentplatforms
  10. 10. 1 Main competitorOn the market since +40 years73 986 likes (FR)1 316 925 likes (EN)Trust – Loyalty – Brand identityWord of mouthPaying services
  11. 11. Value proposition2
  12. 12. KISS2 Quality & SimplicityKEEP IT SIMPLE, STUPIDSIMPLE & STUPIDSWEET & SIMPLESIMPLE & SMART
  13. 13. 2 Multi-platformWeb Responsive designWindows PhoneAndroidiOS
  14. 14. Brand Identity3
  15. 15. 3 NameLibraÉquilibre(= balance)
  16. 16. 3 Visual guidelineNeutral colorsBlue : peace, calm, sensual delight
  17. 17. THANK YOU !equilibra_2015@labeip.epitech.euhttp://facebook.com/EquiLibraFR@EquiLibraFR

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