Julie Roehm presentation on storytelling. As Chief Storyteller at enterprise software giant SAP, Julie Roehm is tasked with improving the way SAP communicates with customers, prospects, and users. Marketers, business strategies, and advertising executives take note - the age of the storyteller has begun.
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Julie Roehm on storytelling: It's history, impact, and importance for brands
1. “
“
Julie Roehm
Chief Storyteller, Senior Vice President Marketing, SAP
Customer Storytelling:
Elevating the Voice of the
Customer in a B2B World
2. 2Customer Storytelling: Elevating the Voice of the Customer in a B to B World
Great stories inspire people to create nations,
develop new markets, and change the world
4. 4Customer Storytelling: Elevating the Voice of the Customer in a B to B World
Today, in our highly digital and socially
connected world, brands around the globe are
harnessing the power of storytelling to build
audiences and move markets.
5. 5Customer Storytelling: Elevating the Voice of the Customer in a B to B World
But the genesis of today’s technology is based on human storytelling that
is as old as time itself…
18. 18Customer Storytelling: Elevating the Voice of the Customer in a B to B World
Through the ages, technology and
media, whether stone or the sound
of our voice or pixels on a screen,
has dramatically influenced the way
we communicate and tell stories
19. 19Customer Storytelling: Elevating the Voice of the Customer in a B to B World
Today, with digital media and
emerging technologies, the
challenges, and the opportunities,
are boundless
20. Customer Storytelling: Elevating the Voice of the Customer in a B to B World 20
2,513,041,361
people online
Source: http://www.worldometers.info/
21. Customer Storytelling: Elevating the Voice of the Customer in a B to B World 21
643,000,000
websites
Source: http://royal.pingdom.com/2013/01/16/internet-2012-in-numbers/
22. Customer Storytelling: Elevating the Voice of the Customer in a B to B World 22
144,000,000,000
emails per day (more than 65% is spam)
Source: http://mashable.com/2012/11/27/email-stats-infographic/
24. To break through the clutter, meaningful, one to
one conversations with our customer is now more
important than ever
25. Mobile and social media technologies now offer
opportunities to connect with our audience in a
much more intimate setting…
An opportunity to get
our product or service
out of the way of telling
incredible stories…
39. 39Customer Storytelling: Elevating the Voice of the Customer in a B to B World
A great story is a great story,
no matter how you tell it.
On paper or in pixels, with the sound
of our voice or via your iPhone
40. 40Customer Storytelling: Elevating the Voice of the Customer in a B to B World
And now technology is changing
the game on how we tell our
stories that will connect with our
customer
45. 45Customer Storytelling: Elevating the Voice of the Customer in a B to B World
Thank you
Julie Roehm
Chief Storyteller, Senior Vice President Marketing, SAP