How Can Small Business Owners Compete Against the Giants?

https://newhorizons123.com/video-production/ Small business owners have to do whatever they do better than the competition does. Successful marketing efforts in the current marketing environment need to address the consumer of today, who is drastically different than the consumer of yesterday. Today’s consumers are not interested in being preached at – they want two-way communication channels – hence the rise of the importance of social media. Today’s consumer no longer blindly believes business owners – they want businesses to prove and earn their loyalty. Small business owners have to “play” in the same arena their potential customers are “playing” in. They need to: Be accountable and have a presence. Capitalize on their marketing strength/advantage/edge. Engage their target or niche on social media platforms. Listen to what the consumer wants and needs and be sure they are addressing those wants and needs. It is a tough time – but the savvy business owner will realize the importance of relationship building in business and focus his/her attentions on the relationship – both on and off the Internet. #smallbusiness #Internetmarketing #relationshipbuildingLire moins